Axiomatic

Axiomatic is a revolutionary coaching movement designed for high-achieving men who, despite their external success, feel internally trapped and disconnected. Targeting the 'Warrior Prince,' Axiomatic addresses the silent crisis of emotional numbness, shame, and disconnection that plagues successful men. Through a unique blend of high-ticket coaching, membership programs, and live events, Axiomatic empowers these individuals to reclaim their purpose, emotional depth, and leadership in life and business.

Business Model

Value Proposition

Axiomatic offers a transformational coaching experience tailored specifically for high-performing men who feel lost despite their achievements. It combines emotional depth, masculine initiation, and AI-driven accountability to deliver tangible results in key areas of life.

Revenue Streams

  • High-Ticket Coaching: $4,997 or 3 payments of $1,797
  • Front-End Challenge Offers: $47–$97
  • Monthly Continuity Membership: $97–$197/month
  • Mid-Tier Program: $497–$997
  • Live Events & Intensives: $500-$5,000

Cost Structure

  • Paid Ads: $500–$2,000/month
  • Virtual Assistant: $300–$700/month
  • Software Tools: $300/month
  • HighLevel Subscription: $1,000/year
  • Warrior Certification: $500/year
  • Warrior App: $300/month

Key Resources and Activities

  • Expert coaching staff
  • AI tools for accountability
  • High-quality content creation
  • Marketing and sales funnels

Customer Segments and Relationships

  • Segment: High-performing men feeling lost
  • Relationship: High-touch, personalized coaching and support

Distribution Channels

  • Direct outreach, social media, webinars, and challenges

Market Analysis

Target Market Size and Demographics

The target market consists of high-achieving men aged 30-55, predominantly in corporate careers or entrepreneurship, who are experiencing a crisis of purpose. The estimated market size is in the millions globally, with a significant portion residing in urban areas.

Competitive Landscape

Competitors include traditional life coaches, wellness programs, and self-help authors. However, Axiomatic's unique focus on emotional depth and the male experience sets it apart.

Market Trends and Opportunities

Increasing awareness of mental health and the challenges faced by high-performing men creates opportunities for tailored programs. The growing acceptance of coaching as a tool for personal development is also a positive trend.

Entry Barriers and Regulations

Barriers include establishing credibility in the coaching industry and differentiating from numerous existing programs. Regulation is minimal, but adherence to ethical coaching standards is essential.

Financial Plan

Startup Costs and Capital Requirements

  • Initial Marketing Budget: $500–$2,000/month
  • Operational Costs: $1,000/month Total estimated startup costs for the first year: $24,000 - $36,000

Revenue Projections (12-24 months)

  • Year 1: $180,000
  • Monthly Revenue Goal by Year 2: $20,000

Cost Breakdown and Assumptions

Assuming a mix of high-ticket clients and monthly memberships, with a conservative estimate of securing 10-15 high-ticket clients monthly.

Break-even Analysis

With a monthly operational cost of approximately $3,000, the break-even point would be reached at about $36,000 in revenue.

Key Financial Metrics and Ratios

  • Gross Margin: 80%
  • Customer Acquisition Cost: $500

Operations Plan

Team Structure and Key Roles

  • Founder/Lead Coach: Tony Zayas
  • Virtual Assistant: Handles administrative tasks
  • Marketing Specialist: Manages content and outreach

Technology and Infrastructure

Utilization of AI tools for accountability and scheduling, along with a customized coaching platform.

Supply Chain and Partnerships

  • Partnerships with wellness and mental health professionals for integrated services.

Quality Control and Metrics

Regular feedback loops and client satisfaction surveys to ensure high-quality service delivery.

Risk Analysis

Key Risks and Challenges

  • Market saturation in the coaching space
  • Potential for client dissatisfaction

Mitigation Strategies

  • Focus on unique value propositions and results-driven coaching
  • Regularly assess client feedback and adapt offerings

Contingency Plans

  • Pivot marketing strategies based on performance analytics
  • Develop additional product lines or services if initial offerings do not meet expectations.

Implementation Roadmap

Key Milestones and Timelines

  • Month 1-3: Launch marketing campaigns and build client base
  • Month 4-6: Host first live event
  • Month 7-12: Achieve $10,000/month revenue
  • Year 2: Scale to $20,000/month revenue

Resource Allocation

  • Allocate 50% of budget for marketing, 30% for operations, and 20% for product development.

Success Metrics

  • Client acquisition rate
  • Monthly revenue growth
  • Customer satisfaction scores

Growth Strategy

Focus on expanding service offerings and potential partnerships with corporate wellness programs.

New Plan