Business Model

Value Proposition

Empowerment Dynamics provides personalized coaching that transforms mindsets, helping clients identify and overcome limiting beliefs that hinder their personal and professional growth.

Revenue Streams

• Evergreen products (books, manuals, online courses)
• 1:1 coaching sessions
• Live group coaching sessions
• Group collaboration with other coaches
• Group travel events

Cost Structure

• CRM and funnel systems
• Marketing and advertising expenses
• Website and hosting fees
• Content creation costs

Key Resources and Activities

• Personal expertise in coaching and public speaking
• Development of coaching materials and programs
• Marketing strategies to attract clients

Customer Segments and Relationships

• Target: Individuals who have suffered loss, including business people, parents, athletes, entrepreneurs, and students.
• Relationship building through personal engagement and community support.

Distribution Channels

• Online platforms (website, social media)
• Email marketing campaigns
• Live events and workshops

Market Analysis

Target Market Size and Demographics

The target market includes men and women of all ages and races, with a focus on those who have experienced loss. This demographic is vast and encompasses business professionals, parents, athletes, entrepreneurs, and students.

Competitive Landscape

The market for coaching is growing, with numerous competitors offering various approaches. However, few focus specifically on transformational mindset coaching for individuals recovering from loss.

Market Trends and Opportunities

• Increasing awareness of mental health and the importance of mindset
• Growth in the coaching industry, with a shift towards online services
• Opportunities to collaborate with other coaches to expand offerings

Entry Barriers and Regulations

• Minimal regulations for coaching, but establishing credibility and a strong personal brand is crucial.

Financial Plan

Startup Costs and Capital Requirements

• CRM and funnels: $2,000
• Marketing: $3,000
• Total: $5,000

Revenue Projections (12-24 Months)

• Year 1: $150,000 (through coaching and online products)
• Year 2: $300,000 (scaling programs and expanding client base)

Cost Breakdown and Assumptions

• Monthly operating costs: $500
• Initial marketing push: $3,000
• Estimated client acquisition cost: $100 per client

Break-even Analysis

• Break-even point expected within the first 6 months with a target of 20 clients per month.

Key Financial Metrics and Ratios

• Gross margin: 70%
• Net profit margin: 40% after year 1.

Operations Plan

Team Structure and Key Roles

• Currently, the business is operated solely by the founder.

Technology and Infrastructure

• Implementation of a robust CRM system to manage client relations and track progress.

Supply Chain and Partnerships

• Collaborate with other coaches for group events.

Quality Control and Metrics

• Regular feedback and assessment tools to gauge client satisfaction and program effectiveness.

Risk Analysis

Key Risks and Challenges

• Competition from established coaching businesses
• Difficulty in client acquisition during the initial phase
• Dependence on personal branding and reputation

Mitigation Strategies

• Develop a unique value proposition to differentiate from competitors.
• Utilize marketing strategies focused on social proof and testimonials.

Contingency Plans

• If initial revenue goals aren't met, pivot to adjust pricing or service offerings.

Implementation Roadmap

Key Milestones and Timelines

• Month 1-2: Define coaching program and strategy
• Month 3-4: Build and launch the program
• Month 5-6: Onboard initial clients
• Month 7-12: Setup structure to scale offerings

Resource Allocation

• 50% of budget to marketing efforts
• 30% to program development
• 20% to operational costs

Success Metrics

• Achieving 20 clients per month by month 6
• Generating $150,000 in revenue by the end of year 1

Growth Strategy

• Expand offerings to include more online courses and group sessions as the client base grows.