Business Model

Value Proposition

We offer a unique brotherhood of support, guidance, and accountability, specifically tailored for men who face challenges in achieving their personal and professional goals.

Revenue Streams

• Retainer installments for group access (quarterly or yearly commitments)
• One-time fee for single deep dive sessions

Cost Structure

• Minimal startup costs (primarily social media access)
• Costs incurred for web hosting and advertising once clients are onboarded

Key Resources and Activities

• Personal experience and expertise in coaching
• Social media platforms for outreach and engagement
• Content creation (videos, reels, and posts)

Customer Segments and Relationships

• Men aged 24-40, particularly business owners and self-employed individuals
• Relationship-oriented interactions through a nurturing community

Distribution Channels

• Instagram and Facebook for targeted niche marketing
• Direct outreach through warm DMs and content engagement

Market Analysis

Target Market Size and Demographics

• Estimated 2 million men in the U.S. aged 24-40 who fit the profile of business owners or self-employed individuals.
• Typical demographics: married, with children, managing teams.

Competitive Landscape

• Existing coaching services and self-help programs; however, few focus exclusively on men with a personal, relatable approach.
• Our unique experiences as a cancer survivor and open-heart surgery patient provide a significant competitive edge.

Market Trends and Opportunities

• Growing awareness of mental health and the need for community among men.
• Rising demand for personalized coaching services.

Entry Barriers and Regulations

• Low barriers to entry in the coaching industry; however, establishing credibility and building a client base can be challenging.

Financial Plan

Startup Costs and Capital Requirements

• Minimal costs; initial costs primarily for web hosting and advertising (estimated at $500).

Revenue Projections (12-24 months)

• Target of enrolling 25 men at $5,000 annually or $10,000 annually, resulting in $125,000 - $250,000 in revenue.

Cost Breakdown and Assumptions

• Marketing costs: $500
• Operational costs: minimal as the business operates online.

Break-even Analysis

• With initial costs of about $500, breaking even will occur with just one client paying an annual fee.

Key Financial Metrics and Ratios

• Expected profit margin: 80% (given minimal operating costs).

Operations Plan

Team Structure and Key Roles

• Sole proprietor (you) as the lead coach and facilitator.
• Support from your wife for administrative tasks and marketing.

Technology and Infrastructure

• Use of social media platforms and a simple website for client interactions and content sharing.

Supply Chain and Partnerships

• Partnerships with local businesses for potential collaboration and promotion.

Quality Control and Metrics

• Client feedback and success stories to measure the effectiveness of coaching.
• Regular check-ins with clients to assess progress and adjust strategies.

Risk Analysis

Key Risks and Challenges

• Difficulty in attracting initial clients.
• Competition from established coaching services.
• Economic downturn affecting clients' ability to invest in coaching.

Mitigation Strategies

• Focus on personal branding and leveraging storytelling in marketing efforts.
• Offer introductory rates or free sessions to attract initial clients.

Contingency Plans

• Adjust marketing strategies based on client feedback and engagement metrics.
• Diversify services offered based on market demand (e.g., workshops, webinars).

Implementation Roadmap

Key Milestones and Timelines

• Month 1: Launch social media marketing campaigns; secure first paying client.
• Month 3: Reach 5 paying clients; initiate group sessions.
• Month 6: Reach 10 paying clients; introduce deep dive sessions.
• Month 12: Achieve $125,000 in revenue; evaluate client retention strategies.

Resource Allocation

• Time allocated primarily to client sessions and content creation.
• Budget allocation for marketing and operational expenses.

Success Metrics

• Number of clients enrolled and retained.
• Revenue milestones achieved.
• Client satisfaction and feedback scores.

Growth Strategy

• Expand marketing efforts to include partnerships and collaborations.
• Explore additional services based on client needs and feedback.