Business Model

Value Proposition

We provide a structured league environment for billiards players, enhancing their experience through a competitive ranking system and substantial cash prizes.

Revenue Streams

• Yearly league subscriptions
• Match fees per player
• Sponsorships and advertising during events

Cost Structure

• Venue rental costs
• Marketing and advertising expenses
• Prize payouts
• Administrative costs

Key Resources and Activities

• Relationships with local venues
• Marketing through social media and tournaments
• Organized league structure and match scheduling

Customer Segments and Relationships

• Mature male and female billiards players
• Local pool enthusiasts looking for community and competition
• Players seeking a pathway to higher-level competition

Distribution Channels

• Social media platforms (Facebook ads)
• Local tournaments and events
• Word of mouth and community engagement

Market Analysis

Target Market Size and Demographics

The target market consists of mature billiards players in Metro Detroit and Ann Arbor, with an estimated size of 5,000+ active players.

Competitive Landscape

The local market includes other pool leagues, but our unique ranking system and higher payout structure provide us a competitive edge.

Market Trends and Opportunities

The popularity of billiards is growing, with more players looking for competitive play. Additionally, the rise of social media offers opportunities for effective marketing and community building.

Entry Barriers and Regulations

Barriers include establishing partnerships with local venues and gaining market recognition. Regulations surrounding cash prizes and gambling may apply, requiring careful navigation.

Financial Plan

Startup Costs and Capital Requirements

• No significant startup costs anticipated; primarily focused on operational expenses.
• Funding needs estimated between $50k and $250k for marketing, venue partnerships, and prize pools.

Revenue Projections (12-24 Months)

• Year 1: $10,000 to $30,000
• Year 2: Projected growth to $50,000 as membership and participation increase.

Cost Breakdown and Assumptions

• Venue rental: $5,000 annually
• Marketing: $10,000 annually
• Prize payouts: $15,000 annually
• Administrative: $5,000 annually

Break-even Analysis

• Estimated break-even point within the first 18 months, considering steady growth in memberships and match participation.

Key Financial Metrics and Ratios

• Profit margin: 20% by Year 2
• Customer acquisition cost: $50-100 per player

Operations Plan

Team Structure and Key Roles

• Currently a one-person operation with plans to hire part-time staff and volunteers as the league grows.

Technology and Infrastructure

• Utilize online registration and scheduling tools for player management.
• Social media tools for marketing and engagement.

Supply Chain and Partnerships

• Establish partnerships with local venues to host matches.
• Collaborate with local businesses for sponsorship opportunities.

Quality Control and Metrics

• Regular feedback from players on league structure and experience.
• Track player engagement and retention rates.

Risk Analysis

Key Risks and Challenges

• Competition from established leagues.
• Player retention and engagement.
• Managing cash flow in the early stages.

Mitigation Strategies

• Develop a loyalty program to retain players.
• Constant engagement through local events and social media.

Contingency Plans

• Diversify revenue streams through merchandise or additional events.
• Seek alternative funding sources if initial funding needs are not met.

Implementation Roadmap

Key Milestones and Timelines

• Year 1: Establish partnerships with 5 local venues; reach 10 teams in all divisions.
• Year 2: Host at least 3 major tournaments.

Resource Allocation

• Allocate 30% of budget to marketing, 40% to prize payouts, 30% to operations.

Success Metrics

• Grow league membership to 200 players by Year 2.
• Maintain a player satisfaction rate of 85% or higher.

Growth Strategy

• Expand the league to include additional formats (e.g., tournaments) and regions within Michigan.