Land
Sales Assessment Results by REGINA HILLARY AWAN
81
Expert Closer
10 questions
Maximum score: 100
Completed in
You’ve demonstrated some solid skills in your sales responses, effectively addressing customer concerns and providing structured, informative insights. Your ability to break down complex topics and offer practical solutions stands out, especially when discussing financial considerations and operational efficiency. However, a noticeable pattern in your performance is the lack of interactive engagement; while your knowledge shines through, the conversation could benefit significantly from asking more open-ended questions to involve the prospect and foster deeper connections. This is where you can elevate your game. I suggest you dive into techniques like Consultative Selling and the SNAP Selling framework. These will help you learn how to make the sales process more interactive and engaging. Remember, selling is not just about delivering information; it’s about creating a dialogue. Take this to heart: "A great salesperson doesn't just talk; they listen and guide the conversation while making the prospect feel understood and valued." Keep pushing yourself to enhance that interaction, and you’ll see even greater success.
Question Breakdown
1.
7
/ 10Question:
"I'm worried that investing in land right now might not yield the returns we need in this uncertain market."
Answer:
Your concern is very valid — investing in land during an uncertain market can feel risky. Let’s break it down logically so you can make a confident decision:
1. Land is generally a long-term investment
Unlike stocks or short-term ventures, land appreciates over years, not months.
Even if the market is uncertain now, prime locations tend to gain value over 3–10 years.
So short-term fluctuations don’t necessarily mean permanent loss.
2. Risk depends on location and fundamentals
Land in growing areas with infrastructure, population growth, or government projects tends to be safer.
Raw or remote land carries more risk if the market slows, because demand might be low.
The key is to invest where the fundamentals are strong.
3. Investment horizon matters
If your goal is quick returns (<1 year), land may not be ideal right now.
If your goal is medium to long-term growth, it can still be a good asset.
4. Mitigate market risk
Buy land that fits your budget, so cash flow isn’t strained.
Choose areas with clear title, good infrastructure, and development potential.
Avoid speculative plots where price depends heavily on hype.
5. Alternative approach
You could delay purchase slightly until market sentiment stabilizes, but keep your research and options ready.
Look for small plots or installments to reduce exposure now while positioning for future growth.
Key takeaway
Land is not a quick-profit play — it’s a long-term, wealth-building asset. If you can afford to hold and buy wisely, it still has strong potential, even in an uncertain market.
If you want, I can analyze your specific land option, compare it to current market trends, and tell you whether it’s likely to yield returns safely or if it’s better to wait
Feedback:
You effectively acknowledged the validity of the prospect's concern and provided a structured response that addresses their worries about the uncertainty of land investment. The breakdown into logical points regarding long-term investment, risk factors, and alternative approaches is commendable. However, the response could improve by incorporating more curiosity-driven questions to further engage the prospect and explore their specific situation. In addition, emphasizing the value they could gain from your analysis would enhance the value exploration aspect. Overall, the response demonstrates good knowledge and communication but could benefit from more interactive elements to build rapport and trust.
2.
8
/ 10Question:
"How do I know this property will actually fit with our current budget and won’t strain our finances?"
Answer:
knowing whether a land purchase fits your current budget is key to avoiding financial strain. Here’s how to assess it step by step:
1. Determine the total cost
Include all possible expenses, not just the advertised price:
Land price / plot cost
Survey and deed processing fees
Government approvals (C of O, Governor’s Consent, etc.)
Development or estate service charges
Legal or agent fees
Total cost = all-in investment, not just the listed price.
2. Check the payment plan
If paying in installments, ask:
Down payment required
Duration of payment plan
Monthly installment amount
Any interest, penalties, or hidden charges
This will let you calculate exact monthly obligations.
3. Compare to your safe monthly budget
A good rule of thumb:
Land payments should not exceed 30–40% of your disposable monthly income.
Example:
Monthly income: ₦400,000
Safe land budget: ₦120,000 – ₦160,000 per month
If monthly payments are higher → it may strain your finances.
4. Factor in existing commitments
Account for:
Current project expenses
Payroll, rent, utilities
Emergency funds or savings
Only invest what doesn’t compromise essential operations.
5. Ask about flexibility
Can the developer offer a longer installment plan?
Can you pay a higher down payment to reduce monthly installments?
Can you phase your investment to reduce cash flow impact?
Key takeaway
If you can pay comfortably without borrowing or affecting core operations, the land fits your budget.
If you want, you can give me:
Total land price
Proposed down payment and payment duration
Your monthly income/available budget
I can calculate exactly how it fits your finances and advise if it’s safe to proceed.
Feedback:
Your response clearly outlines a structured approach to help the prospect assess how a land purchase fits with their budget, which is commendable. By breaking down the costs and emphasizing key factors like total expenses and payment plans, you demonstrate a solid understanding of financial considerations in land investment. However, while the detailed steps are informative, you could enhance the engagement by asking open-ended questions to understand the prospect's specific financial situation better. Additionally, emphasizing the potential benefits of your assistance in calculating affordability would create more value. Overall, it’s informative but lacks a bit of interactive dialogue to deepen the connection with the prospect.
3.
8
/ 10Question:
"What if we decide later that this piece of land doesn’t align with our long-term growth strategy?"
Answer:
planning for flexibility is smart. Here’s how to think about it if you later decide the land doesn’t fit your long-term growth strategy:
1. Resale potential
Land is a tangible asset that can usually be resold.
Key factors that affect resale:
Location and accessibility
Approved title and survey
Demand in the area (commercial, residential, or mixed-use)
If the land is in a good location with proper documentation, resale is usually straightforward.
2. Leasing or renting
Even if the land doesn’t suit your business plans, you could:
Lease it for commercial or residential use
Rent it out for agriculture, events, or parking (depending on zoning)
This generates passive income while you decide on next steps.
3. Partial development
If the land is large, you could develop part of it aligned with current strategy and hold the rest for future use.
This allows flexibility without losing the entire investment.
4. Exit strategy
Before buying, consider:
How easy it would be to sell or transfer ownership
Any penalties or fees for early sale
Market demand in the area
Having a clear exit strategy reduces risk.
5. Key insight
A well-chosen piece of land with clear title, good location, and flexible zoning is an asset that adapts to strategy changes.
Land that is speculative, poorly documented, or in a remote location is harder to exit without losses.
Feedback:
Your response effectively outlines a comprehensive approach to address the prospect's concern about the land not aligning with their long-term growth strategy. By detailing options such as resale potential, leasing, partial development, and exit strategies, you demonstrate a solid understanding of the various avenues available to mitigate risk. However, the response could benefit from asking open-ended questions to further explore the prospect's specific needs and concerns regarding their long-term strategy. This would foster a more collaborative discussion and strengthen rapport. Additionally, emphasizing the potential benefits of a well-chosen land investment in adapting to future strategies could enhance the value exploration. Overall, it's informative and demonstrates flexibility in thought, but could engage the prospect more directly.
4.
8
/ 10Question:
"I'm concerned about how this purchase could disrupt our ongoing projects and daily operations."
Answer:
That’s a very valid concern — a land purchase, if not planned well, can strain resources or distract your team from ongoing projects. Here’s a structured way to evaluate and mitigate that risk:
1. Determine the level of involvement
Ask yourself:
Is this a passive investment (buy-and-hold)?
Minimal impact: only occasional visits, document checks.
Or will it be active development (building, utilities, leasing)?
Higher impact: planning, approvals, contractor coordination, budgeting.
The more active the investment, the more it could disrupt operations.
2. Assess your team’s bandwidth
How busy is your team with current projects?
Do they have the capacity and skills to handle land-related tasks without affecting core operations?
If your team is already stretched, adding oversight for a land project could reduce efficiency.
3. Identify tasks that require attention
Even for passive land ownership, some tasks may arise:
Coordinating payments and legal paperwork
Site visits or inspections
Communication with developers, estate managers, or government offices
Knowing this upfront helps you allocate resources appropriately.
4. Strategies to reduce disruption
Outsource management: hire a lawyer, estate agent, or property manager to handle daily tasks.
Automate reminders: track payments, document renewals, and approvals digitally.
Plan strategically: schedule visits or decisions during low-peak periods to avoid conflicting with core projects.
5. Key insight
Passive land investments = minimal operational disruption
Active development = moderate to high involvement, but can be managed with proper delegation
If you want, I can analyze your current projects and team workload and tell you whether this land investment is manageable now, or if it would be better to phase it later to avoid operational strain.
Feedback:
Your response effectively acknowledges the prospect's valid concern about potential disruptions due to a land purchase and provides a structured way to evaluate this risk. The breakdown into distinct steps such as assessing the level of involvement and team bandwidth is commendable, showcasing your analytical approach. However, while the details are informative, adding open-ended questions could further engage the prospect and encourage a more interactive discussion. Additionally, emphasizing the potential benefits of your support in managing this investment's impact would strengthen the value proposition. Overall, the response is solid but could benefit from enhanced engagement to build rapport with the prospect.
5.
8
/ 10Question:
"Do we have the internal support to move forward with this land acquisition, or will it face political challenges?"
Answer:
That’s a very wise concern — both internal support and potential political or regulatory hurdles can make or break a land acquisition. Here’s how to evaluate it carefully:
1. Assess internal support
Ask yourself and your team:
Do key stakeholders agree with this investment?
Do we have budget approval and leadership buy-in?
Are there staff or departments who will manage paperwork, legal checks, and oversight?
Lack of internal support can slow decision-making or create friction later.
2. Check for political or regulatory risks
Does the land require government approvals, zoning changes, or permits?
Is the title clear (C of O, Governor’s Consent, registered survey)?
Is there any history of government acquisition, litigation, or disputes in the area?
Are local policies stable, or is the area prone to sudden land-use changes?
Political or regulatory hurdles can delay or even prevent development, impacting ROI.
3. Engage professionals early
Lawyer: to verify title and documentation
Real estate agent or consultant: to check market and political risks
Local contacts or government liaisons: to assess any red flags
This reduces surprises and ensures smoother acquisition.
4. Key questions to ask before proceeding
Do we have internal alignment and approval for this purchase?
Has the land been verified for legal and regulatory compliance?
Are there any ongoing or potential disputes that could block or delay our plans?
Key takeaway
A land purchase is only safe if internal support is solid and regulatory/political risks are minimal or managed.
Doing thorough due diligence upfront saves money, time, and stress.
Feedback:
Your response effectively addresses the prospect's concerns about internal support and potential political challenges related to the land acquisition. The structured breakdown into assessing internal support, checking for political or regulatory risks, and engaging professionals early demonstrates a comprehensive understanding of the complexities involved in such transactions. However, while the response is informative, it could be improved by incorporating more open-ended questions to further engage the prospect in dialogue. This would allow you to better understand their specific situation and foster a collaborative approach. Additionally, emphasizing the value of your expertise in navigating these challenges could enhance your credibility and rapport with the prospect. Overall, it's a solid response but could benefit from increased interactivity and personalization.
6.
8
/ 10Question:
"What if the maintenance costs of this land become a burden for our team down the road?"
Answer:
That’s a very smart concern — even seemingly small costs can become a burden if not planned properly. Here’s how to think about land maintenance costs and protect your team from being strained in the future:
1. Understand typical maintenance costs
For raw/undeveloped land
Minimal recurring costs
Occasional expenses:
Bush clearing or landscaping
Fencing or signage
Security (if needed)
Usually irregular and manageable, not monthly bills
For serviced or estate land
Estate service charges (monthly or yearly)
Security, road maintenance, common area upkeep
Possible utilities levies (if electricity, water, or drainage are provided)
Predictable costs that can be budgeted
2. Plan your budget for maintenance
Include annual or monthly service charges in your financial planning
Reserve a small contingency fund for unexpected costs
Make sure these costs don’t exceed 10–15% of your disposable income allocated for land
3. Mitigate risk of burdening your team
Outsource maintenance: hire an estate manager, agent, or security firm
Automate reminders for payments and inspections
Choose land in a managed estate — this reduces personal oversight
4. Key insight
Land maintenance is usually low if planned properly, but ignoring it can add stress to your team.
Planning, outsourcing, and budgeting upfront ensures it remains hands-off and manageable.
Feedback:
Your response effectively acknowledges the prospect's concern about maintenance costs and provides a structured approach to addressing it. By detailing typical maintenance costs for both raw and serviced land, you demonstrate a good understanding of the financial implications involved. The steps outlined for budgeting and mitigation strategies, such as outsourcing and automation, offer practical solutions that could relieve potential burdens on the team. However, to enhance engagement, consider asking open-ended questions about their current maintenance practices or specific concerns to further tailor your response. Additionally, emphasizing the long-term benefits of proper planning could strengthen your value proposition. Overall, your response is informative and well-structured, but increasing interactivity would foster a stronger connection with the prospect.
7.
8
/ 10Question:
"We’re tight on resources right now; will we have enough bandwidth to manage this new investment?"
Answer:
That’s a very important and realistic concern — when resources are tight, adding a new investment like land can stretch your team and budget if not handled carefully. Here’s a structured way to look at it:
1. Assess level of involvement
Passive investment (buy-and-hold)
Minimal team effort: only occasional visits, document checks, and payment tracking
Low impact on current projects
Active development (building, utilities, leasing)
Higher involvement: planning, approvals, contractor management, oversight
Can significantly strain team bandwidth and resources
Decide which level applies to your plan — this determines how much effort you’ll need.
2. Evaluate current team capacity
How busy is your team with ongoing projects?
Do they have the skills and time to handle land-related tasks without affecting core operations?
If bandwidth is already tight, adding more responsibility could slow or disrupt your current projects.
3. Options to reduce impact
Outsource management: hire a property manager, lawyer, or estate agent
Automate reminders and payments: digital tracking to avoid manual oversight
Choose low-maintenance land: serviced estate with security and infrastructure handled by developers
These strategies let you own the asset without straining your team.
4. Key insight
If your resources and bandwidth are tight, a hands-off, serviced land investment is manageable, but active development might need to wait until your team has more capacity.
Feedback:
Your response effectively addresses the prospect's concern regarding resource limitations in managing a new land investment. By structuring your answer into clear sections, you provide actionable insights such as assessing involvement levels, evaluating team capacity, and suggesting outsourcing or automation to mitigate strain. This structured approach shows good analytical reasoning and offers practical solutions.
However, to enhance engagement, consider incorporating open-ended questions that invite the prospect to share more about their current projects and team dynamics. This would create a more collaborative dialogue and help you tailor your suggestions further. Additionally, emphasizing the potential long-term benefits of strategic investment during resource-tight periods could strengthen your value proposition. Overall, the response is informative and well-structured, but adding a more interactive element would enrich the conversation further.
8.
9
/ 10Question:
"How can we be sure this land won’t become a headache with compliance or zoning issues later on?"
Answer:
That’s a very smart and important question — you want to avoid buying land that creates problems later with neighbors, authorities, or zoning regulations. Here’s a structured way to ensure your investment stays headache-free:
1. Verify the land title
Ensure it has a valid, registered title (C of O, Governor’s Consent, or approved survey).
Check that the land is free from disputes (no overlapping claims or litigation).
Confirm the seller is legitimate and the land is fully owned by them.
Clear, verified title is the first step to avoid legal headaches.
2. Check zoning and land use
Ask for official zoning documents from the local government or planning authority.
Confirm the land is zoned for your intended use (residential, commercial, mixed-use).
Check if there are restrictions on building type, height, or density.
This ensures you won’t be blocked later by regulations.
3. Assess neighbors and local area
Investigate the neighborhood and surrounding land use.
Look for potential sources of complaints or disputes (industrial activity near residential areas, flood-prone zones, noisy areas).
Speak to locals or existing estate residents for insights.
4. Review developer/estate credibility
If the land is in an estate, check:
Previous projects delivered
Reputation and transparency
Estate management practices
Reputable developers reduce the risk of complaints or future restrictions.
5. Engage professionals
Lawyer: verifies title, ensures no hidden legal issues
Surveyor: confirms boundaries and land condition
Real estate consultant: checks market reputation and regulatory compliance
Key takeaway
A land investment will stay headache-free if it has clear title, verified zoning, reliable neighbors, and a credible developer.
Doing due diligence upfront prevents disputes, fines, or delays later.
Feedback:
Your response effectively addresses the prospect's concern about potential compliance and zoning issues with the land purchase. By breaking down the steps for verifying land title, zoning, assessing neighbors, reviewing developer credibility, and engaging professionals, you provide a thorough approach that demonstrates your expertise and understanding of the complexities involved in land investments.
However, to foster a more interactive dialogue, consider incorporating open-ended questions that invite the prospect to share their specific concerns or experiences related to compliance. This would help you tailor your response further and build rapport. Additionally, emphasizing the peace of mind that comes from thorough due diligence can enhance your value proposition. Overall, the structured answer is informative and well thought out, but it could benefit from a more collaborative engagement.
9.
8
/ 10Question:
"I need to understand how this land purchase will actually improve our operational efficiency immediately—what’s the clear value?"
Answer:
Absolutely — asking how a land purchase translates into immediate operational efficiency is smart. Land is usually a long-term asset, so the key is understanding short-term vs long-term benefits. Here’s a clear way to evaluate it:
1. Immediate operational benefits
Even before development, land can help in a few ways:
Centralized operations: Owning land in a strategic location can allow your team to relocate or consolidate facilities, reducing travel time and operational friction.
Reduced rental dependency: If you’re renting spaces now, owning land can eliminate or reduce rental costs, freeing budget for other projects.
Control over future planning: You don’t need to adapt to landlords or estate rules — which saves time and coordination effort.
These benefits are real but subtle, and usually complement long-term efficiency.
2. Long-term operational efficiency
Facility development: Build warehouses, offices, or operational hubs tailored to your workflow.
Scalability: Land can accommodate expansion as your operations grow, avoiding repeated relocations or leasing.
Cost predictability: No rent increases, predictable maintenance, and potential for revenue from leasing unused portions.
Long-term, the land becomes a strategic operational asset, improving efficiency and flexibility.
3. Clear vision framework
To align with operational efficiency, the land purchase should answer:
Purpose: Will it host operations, storage, logistics, or future projects?
Timing: Are you planning immediate development, or holding for strategic growth?
Scalability: Can it grow with your team and business without repeated relocations?
Cost-benefit: Will owning reduce current operational costs or dependency on external facilities?
The vision isn’t just owning land — it’s how land becomes a tool to streamline operations and reduce future friction.
Key takeaway
Immediate impact: mostly savings, control, and strategic positioning
Long-term impact: ability to scale, reduce dependency on external facilities, and improve operational flexibility
Feedback:
Your response effectively addresses the prospect's concern about the immediate operational efficiency benefits of the land purchase. By dividing the answer into sections on immediate and long-term operational benefits, you provide a clear and structured approach that enhances understanding. The examples given, such as centralized operations and reduced rental dependency, are practical and relevant.
However, you could strengthen your engagement by asking open-ended questions to further explore the prospect's specific operational needs or challenges, which would foster a more collaborative discussion. Additionally, while the emphasis on the clear vision framework is useful, you might consider briefly highlighting how your support can facilitate the realization of these benefits, thus enhancing the perceived value of your role.
Overall, your communication is clear and well-organized, but adding more interactivity could significantly improve the connection with the prospect.
10.
9
/ 10Question:
"Can we count on your support after the purchase to ensure everything goes smoothly during the implementation phase?"
Answer:
Absolutely — ensuring a smooth post-purchase process is just as important as the acquisition itself. Here’s how support can be structured so your land investment doesn’t become a headache:
1. Legal and documentation support
Verify that all paperwork is complete and properly registered (C of O, Governor’s Consent, survey plans).
Handle transfer, deed of assignment, and payment verification.
Resolve any unexpected legal issues that may arise after purchase.
2. Project oversight support
Coordinate with developers, estate managers, or contractors if development is planned.
Ensure that infrastructure, utilities, and boundary markers are properly implemented.
Schedule site inspections and reports to keep you updated.
3. Financial management support
Track payments, service charges, and ongoing maintenance costs.
Alert you to upcoming fees or unexpected costs.
Provide budgeting guidance to avoid cash flow strain.
4. Operational guidance
Advise on how to integrate land into your current operations (storage, offices, expansion).
Recommend low-effort management strategies to preserve your team’s bandwidth.
5. Ongoing monitoring
Periodic checks to ensure land value is protected and appreciating.
Advice on exit strategies or leasing options if your plans change.
Key takeaway
Post-purchase support is about reducing risk, ensuring compliance, and keeping your team focused on core operations. With proper guidance, your land investment can be smooth, manageable, and aligned with your business goals.
If you want, I can draft a clear post-purchase support plan that outlines exactly what I’d do to ensure smooth implementation and minimal disruption to your team.
Feedback:
Your response effectively emphasizes the importance of post-purchase support, which is crucial for building trust and confidence with the prospect. The structured approach you provided, detailing the various types of support such as legal documentation, project oversight, financial management, operational guidance, and ongoing monitoring, showcases your comprehensive understanding of the process and potential challenges. By highlighting these key areas, you clearly demonstrate the value of your assistance in ensuring a smooth implementation phase.
However, to enhance engagement, consider asking open-ended questions to uncover any specific concerns the prospect may have regarding post-purchase support or implementation challenges. This would foster a more collaborative relationship and allow you to tailor your support to their unique needs. Additionally, while the key takeaway is valuable, reinforcing the emotional benefits of having reliable support could strengthen your value proposition. Overall, the response is informative and well-organized, but greater interactivity and personalization would enhance the connection with the prospect.