Real estate
Sales Assessment Results
64
Developing Closer
10 questions
Maximum score: 100
Completed in
Well, well, well, look who’s trying their hand at real estate sales! Your performance was a mixed bag, with scores ranging from a solid 4 to a respectable 8. You’ve got some good instincts when it comes to addressing concerns, but let’s not kid ourselves – your responses often read like a dry textbook. It's great that you highlight important points, but where's the warmth? Where's the engagement? You need to ditch the technical jargon and bring in some personality, or you’ll be talking to empty rooms. Plus, your closing techniques? Let’s just say they’re more ‘soft suggestion’ than ‘let’s seal the deal.’ Remember, it’s not just about solving problems; it’s about making the prospect feel understood and excited. Time to crank up the charm and get ready to close like a pro!
Question Breakdown
1.
4
/ 10Question:
"I'm not sure if this is the right time to buy, the market seems unstable."
Answer:
The timing is right if you are secure in your employment and can afford the payment
Feedback:
The response does address the concern by highlighting the importance of personal financial security over market conditions, which is a good start. However, it could be more effective by acknowledging the prospect's feelings about market instability and providing additional context or data to support the claim that now could be a good time. The tone is fairly neutral but lacks warmth, which is crucial in real estate. It also misses a closing technique that encourages a follow-up conversation or a next step, such as offering to analyze their specific situation or market trends together. Overall, while there is a semblance of a solution-focused approach, it feels incomplete and doesn't fully engage the prospect.
Score: 4
2.
7
/ 10Question:
"Your listing price is significantly higher than similar properties in the area."
Answer:
Yes because these upgrades are not offered in the areas comps but will add value on the appraisal.
Feedback:
The response effectively addresses the concern by highlighting the unique upgrades that justify the higher listing price. However, it could improve in clarity and communication style, as it comes off a bit technical and may not resonate with all potential buyers. A more conversational tone could enhance engagement. Additionally, a closing technique or a call to action inviting the prospect to discuss this further or to view the property could strengthen the response. Overall, it's a solution-focused approach, but it lacks warmth and a closing strategy.
3.
6
/ 10Question:
"I need to discuss this with my partner before making a decision."
Answer:
I completely understand. Can we meet all together to go over all of your questions and concerns
Feedback:
The response effectively acknowledges the prospect's need to discuss with their partner, which is a good way to show understanding. However, it could be improved by emphasizing the importance of making a timely decision in the current market or offering to provide additional information that could facilitate the discussion with their partner. The tone is friendly and appropriate for the real estate industry, but it lacks a strong closing technique to encourage a commitment to the next step. A more solution-focused approach could involve asking if there are specific questions or concerns that they would like to address prior to the meeting with their partner. Overall, this response is a good start but could be more compelling.
Score: 6
4.
7
/ 10Question:
"What if the property value decreases after I purchase it?"
Answer:
Real estate is a long term investment. You would hold the home longer until it appreciates to the point you are comfortable. Real estate always ebbs and flows. Overall it gains value overtime and is one of the most secure investments. Another option would be to turn it into a long term rental to cover expenses and get cash flow.
Feedback:
The response effectively addresses the concern regarding potential property value decrease by emphasizing the long-term nature of real estate investments and suggesting a rental option to mitigate risks. The communication is clear and appropriate for the real estate industry, maintaining a reassuring tone. However, it could be improved by acknowledging the specific concern more directly and providing data or examples to strengthen the argument. The closing technique is somewhat implicit; a more direct call-to-action could enhance the response. Overall, it demonstrates a solution-focused approach, but it lacks a bit of persuasive power.
5.
6
/ 10Question:
"I've heard negative reviews about this neighborhood, how do you address that?"
Answer:
I understand. The reviews of others in an area though are highly subjective. I would consider what things are most important in an area for you and research those things. We can always add additional areas to your search how does that sound
Feedback:
The response acknowledges the objection effectively by recognizing the subjectivity of reviews, which is a good start. However, it could benefit from a more enthusiastic tone to reassure the prospect. The idea of researching specific criteria is a solid solution-focused approach, but it lacks a strong closing technique to encourage the prospect to engage further. A more direct invitation to discuss their specific needs would improve the closing. Overall, while there are positive elements, the response feels a bit vague and could use more conviction.
6.
8
/ 10Question:
"I'm currently renting and the costs involved in buying seem daunting."
Answer:
There are great down payment assistance options out there that can help make the costs low to almost nothing to buy a home. Typically less than a rental security deposit. Then you will be building your own equity for about the same monthly payment instead of giving equity to a landlord. Let me have my lender call you
Feedback:
The response effectively addresses the concern by highlighting down payment assistance options and the potential for building equity instead of paying a landlord. The communication is clear and conveys a positive tone, which is suitable for the real estate industry. However, the closing technique could be stronger; simply suggesting a lender call may not encourage immediate action. Instead, it could invite the prospect to discuss their specific needs further. Overall, it's a good response, but with room for improvement in engagement and urgency.
7.
7
/ 10Question:
"I've worked with other agents before, and they didn't meet my expectations. Why should I trust you?"
Answer:
I have 18 years of experience and have effectively helped 100s of clients. I care about what you want and I strive to help you achieve that. This is not just a sale for me, I want to be your agent for life
Feedback:
The response effectively addresses the concern by highlighting the salesperson's extensive experience and commitment to client satisfaction. It communicates trustworthiness and a desire for a long-term relationship, which is important in real estate. However, it could improve by providing specific examples of past successes or testimonials to bolster credibility further. The tone is professional and appropriate for the industry, but a bit more personalization could enhance the connection. The closing technique is somewhat soft; it could benefit from a more assertive invitation to discuss the client's needs further. Overall, a solid response but could use additional detail and a stronger closing.
8.
7
/ 10Question:
"What guarantees do I have that this property won't have hidden issues?"
Answer:
I cannot guarantee that but I can send you the best home inspection recommendations so we can find out everything possible about this home and use that to negotiate any repairs you want with the seller.
Feedback:
The response addresses the concern by acknowledging the lack of guarantees while offering a solution through home inspection recommendations. However, it could be more assertive and reassuring. A more confident tone could enhance the response, emphasizing the value of the inspections in uncovering potential issues. The closing technique could also be stronger, perhaps by inviting the prospect to discuss this further or by affirming the action steps. Overall, it's a decent response but lacks a bit of polish and assertiveness.
9.
5
/ 10Question:
"I've seen comparable listings that offer more features for a lower price."
Answer:
This home offers everything on your checklist and is a great option. If you would like we can view the homes your referring to so you can compare them and that may help you decide.
Feedback:
The response acknowledges the objection but lacks depth in addressing the concern about comparable listings. It doesn't effectively highlight the unique value proposition of the property in question or explain why it justifies the price despite fewer features. The suggestion to view other homes is a good step, but it could have been more assertive in positioning the current home as the superior choice. Additionally, the tone could be warmer and more engaging to build rapport. Overall, while there’s a hint of a closing technique by suggesting to view other homes, it needs more urgency and persuasion.
To improve, consider emphasizing the benefits of the current home that may not be immediately obvious and reinforcing its value against the competition. Also, a stronger closing statement could help steer the conversation towards a decision.
10.
7
/ 10Question:
"I'm worried about the long-term investment; how do I know this is a smart financial move?"
Answer:
Let me show you this areas appreciation over the past few years. Real estate tends to be a very secure asset and typically appreciates at a national average of 6% per year.
Feedback:
The response effectively addresses the concern by providing relevant data on property appreciation, which helps to alleviate worries about the long-term investment. The communication is clear and maintains a professional tone appropriate for the real estate industry. However, it lacks a strong closing technique that encourages further conversation or commitment from the prospect. Additionally, it could benefit from including a solution-focused approach, such as discussing specific properties or investment strategies that align with the prospect's financial goals. Overall, it's a solid attempt but could be more engaging.