Neuropathy treatment B2C
Sales Assessment Results

64
Developing Closer
10 questions
Maximum score: 100
Completed in
January 15, 2025
Let’s be real for a moment. Your average score of 6.4 tells me you’re hovering in the middle, which means there’s room for growth and improvement. You’ve demonstrated some solid skills, particularly in consultative and relationship selling techniques. I see that you’re capable of acknowledging concerns and asking open-ended questions, which fosters a good rapport with prospects. However, there’s a consistent pattern of needing to refine your structure and clarity in responses. You can’t just throw information at them and expect it to stick; you need a smooth flow that guides them through your points. To elevate your game, I suggest diving deeper into the AIDA model and the FAB technique. These will help you capture attention and clearly articulate the features, advantages, and benefits of your offerings in a way that resonates with the prospect’s needs. Here’s your coaching moment: remember that every conversation is a chance to build trust and clarity, not just push for a sale. Focus on crafting your responses to not only inform but deeply engage your prospects. Make them feel understood and valued, and the sales will follow.

Question Breakdown

1.
5
/ 10
Question:
"How can I justify this purchase when we have ongoing budget constraints that prioritize other initiatives?"
Answer:
Awesome! I am can appreciate the concern for justifying getting treatment for neuropathy while you already have a budget constraint going on. Quick question what other initiatives are being prioritized? (wait for response) The reason I ask is because with neuropathy, it only gets worse if you do nothing about it. So if nothing changes your symptoms of what you have going on with your feet like the numbness, tingling and burning sensations are only going to worsen. I know you told me already that you do not want to get worse because then you won't be able to be as mobile as you like to be so you are able to play golf, spend time with your grandkids. Which I know all of those are important to you. Would it help you if we came up with a plan to be able to fit this into your tight budget already?
Feedback:
The response starts positively and acknowledges the prospect's concern, which is a good approach. However, the initial phrase 'Awesome!' may come off as too casual and not fully empathetic given the serious nature of health concerns. Asking about other prioritized initiatives shows curiosity but could be more focused on discovering the prospect's needs. The explanation about the worsening condition of neuropathy is effective in illustrating urgency. However, a more structured approach referencing specific outcomes and how the treatment could fit within the budget would strengthen the argument. The closing question about creating a plan is well-directed towards collaborative problem-solving. Overall, while there are positive elements, the tone and structure could be improved for clarity and engagement.
2.
7
/ 10
Question:
"My team is already overwhelmed with current projects; how will we implement this solution without disrupting our workflow?"
Answer:
Your concern for current projects taking up too much of your time is important to you I can tell. Let me ask you a question, How can our products and services for neuropathy treatments actually save you time? Here is how, with your current equipment now they require at least 1 person to be around at all times to ensure the equipment is properly working because they are outdated. However, using our equipment it is set on a timer that notifies the staff when the treatment is almost done and when it is done. Giving your staff the time to be able to still work on their current projects right now. In addition with the new state of the art technology for our red light therapy, our rebuilder and the nerve plate that we use. They are proven be over 20% more effective than what you are currently using. Which means that more effective you can see a higher output of patients getting the help they need and don't need as many visits meaning you can delegate more time to the other projects that matter. Would you like to set up a demostration so you can see it in action? What day and time work best for you?
Feedback:
The response effectively acknowledges the prospect's concern about being overwhelmed, which demonstrates active listening. However, it could benefit from a clearer structure and smoother transitions between points. The initial question about saving time is well-placed as it encourages engagement. The explanation of how the new equipment saves staff time is compelling and relevant, but it could be more concise. Mentioning specific benefits such as increased efficiency and reduced patient visits is a strong point. The closing question about setting up a demonstration is appropriate and helps move the conversation towards action. Overall, the response is solid but could improve in clarity and flow to enhance effectiveness.
3.
6
/ 10
Question:
"We have a longstanding relationship with our current vendor; what makes your treatment approach better?"
Answer:
I can understand that you are loyal to your current provider for your neuropathy condition. Which is amazing and says a lot about you and I respect that. But, I would love to ask you (soft tone) what about your current solution do you like and not like? What would you change if you could? (wait for response) That seems really frustrating doesn't it? That those lights don't seem to be as effective as ours. Also I believe that your current provider isn't actually assessing all your current needs and could be more tailored to your specific case. For example he is only allowing you to come in 10 times and is spreading out those visits every 2 weeks. With our program we want to see you 12 times which is 2 times a week for 2 weeks, 1 time a week for 6 and then 1 time a week every other week. Also your current provider has sanuwave which is a weaker technology opposed to our shockwave therapy which actually has a 40% increase in impact with less taps! We also send equipment home with you for our red light therapy which is user friendly, same thing with the rebuilder, and our nerve plate. It sounds like you only received a rebuilder with your program correct? So you can see that we thought this through much more and saw where the industry standard was and we wanted to raise that bar.
Feedback:
The response begins well by acknowledging and respecting the prospect's loyalty to their current vendor, which fosters rapport. Asking open-ended questions about what the prospect likes and dislikes encourages dialogue, demonstrating active listening. However, while you engage the prospect effectively, the transition to comparing solutions could be smoother. You highlight specific differences in treatment plans and technology, which is beneficial. Yet, the mention of competitor weaknesses should be framed more positively, focusing on how your solutions provide enhanced benefits rather than simply criticizing the current provider. The explanation of your treatment approach could be clearer and more concise; this would help maintain the prospect's engagement. Overall, the response is strong in its consultative approach but needs refinement in the delivery of competitive advantages.
4.
6
/ 10
Question:
"I need to ensure this aligns with our compliance standards and won't introduce any regulatory risks for the organization."
Answer:
I am so glad you said that! I WOULD never want you to bring in any risks to your organization. This is actually something a client said of ours who just recently decided to go with our program and said it was the best decision he made in 5 years. What is your biggest concern with the compliance standards? (wait for response) We get industry experts, doctors, and other clinics to collaborate with us to make sure that our compliance standards actually exceed the industry standard altogether. In fact, all the clinics we are in they said that it meets and aligns with their current goals as a organization but, takes the cake on the compliance standard. I can appreciate your concern for risks, I promise our therapies and treatments won't bring in any and will most likely get rid of any other potential risks later on.
Feedback:
The response starts positively, acknowledging the importance of compliance, which helps build rapport. However, the initial excitement may not fully resonate with the seriousness of compliance concerns. The mention of a client's positive experience is a good attempt to build credibility, but it could be more effective if it directly related to compliance. Asking about the prospect's specific concerns is a thoughtful move that shows curiosity and active listening. However, the subsequent assurance about exceeding compliance standards could be more concrete with specific examples or data to bolster trust. Overall, while the response demonstrates a good intent and curiosity, it lacks the depth and specificity that could make the prospect feel more secure about regulatory risks.
5.
6
/ 10
Question:
"What specific ROI can I expect, and how does it compare to our current treatment methods?"
Answer:
You want to know the return on using our treatment methods compared to yours? Am I hearing that correctly? (curious tone) One of our recent patients actually asked that same question and it is an important one at that. Using this same patient he was only getting 1% of nerve regeneration every month or so using the same equipment and methods you are using. What we found out, is that we changed the sequence of the treatments he was using from using the water treatment with the rebuilder, to the nerve plate, then lastly using the lights. What we did was we started off with the water treatment, lights and then used the nerve plate but then we also added in better equipment and updated technology. The nerve plate that everyone is using is 10 years old, there is definitely better ones yes they are more expensive but you can't put a price on your health, same with those red light therapies. The lights we use have a higher frequency which actually penetrate deeper into the skin promoting more efficient blood flow. Not saying your current provider isn't doing anything wrong and I am sure they are getting you the results you are after just not as quick. After we made the changes for that patient he started to see nerve regeneration of 5% every month!
Feedback:
The response effectively identifies the prospect's inquiry regarding ROI, which is a crucial aspect in a B2C neuropathy treatment context. However, while you initiate a curious tone by confirming the question, the explanation could be more structured. The use of a patient example is good for illustrating your point, but the transition from discussing the patient's previous treatment to the specifics of your new approach should be clearer to maintain engagement. It's beneficial that you compare the percentage of nerve regeneration, emphasizing the improvement with your methods. However, mentioning the age of the current equipment could be perceived as slightly negative; instead, focusing on the unique benefits of your solutions would enhance the positive framing. Furthermore, while you acknowledge that the current provider is not entirely at fault, it might come off as downplaying their efforts. Make sure to keep the tone constructive and emphasize the distinctive value of your solutions without undermining the competition too much. Overall, there is a solid foundation, but clarity, structure, and a more positive comparative approach would enhance the response significantly.
6.
7
/ 10
Question:
"I need to understand the training requirements for my team to effectively use this treatment; can you provide clarity on that?"
Answer:
Your concern for training requirements is extremely important. As far as the requirements could you give me more of a background so I can understand that further? (wait for response) Ahhh I see, well there are really no requirements to use the treatment that we are providing. For example every patient gets to take this technology and treatment methods home and have detailed videos to be able to do it themselves if they get lost. Now transferring that to your team. If the patient can effectively use it on their own there is not a doubt in my mind that your team would have no issue being able to use it more effectively especially with your background in neuropathy already. However, we do a detailed training segment while we are implementing our treatments into your clinic everyday for a week. After that we stick around and visit your clinic for a couple times a week to ensure there are no other questions and that your team is well equipped to be able to handle it all on your own. If they do get lost and we aren't around you will have access to us via zoom and then also be able to use the online training center for further clarification. Would you like to see a demo on this and how long the training segments are and how we would work around your schedule?
Feedback:
The response begins effectively by emphasizing the importance of training requirements, which reflects active listening. However, the transition into questioning about the team's background could be more fluid to maintain engagement. Providing assurance that there are no stringent requirements is helpful, but it's crucial to emphasize how the training benefits the team directly. The explanation of the training process is thorough, outlining the support offered during and after implementation, which adds significant value. Additionally, mentioning ongoing access to support is a strong point that alleviates concerns. The closing question about a demo is appropriate, as it invites further interaction. Overall, the response provides a solid foundation but could benefit from clearer structure and a more confident affirmation of the training's effectiveness.
7.
7
/ 10
Question:
"How will you support us if we experience issues during the implementation phase?"
Answer:
So having support during your time after you leave the office and do the treatments at home is crucial to you? (wait for response) Did something happen with a similar experience where you didn't have the support? How much support are you going to need? This will help us determine ways to be able to provide that for you. Thank you for helping me understand further. I greatly appreciate it, We just had a patient sign on with us and they were needing similar support to what you are asking. Well before you leave our office we will go over every piece of technology and answer every question you have at that present moment. Then you will get a call from us 24 hours later to ensure that you are getting comfortable with the set up. If for any reason that you need further assistance at home you can bring that equipment in and we will dive further into being able to address any questions or concerns you have. We are also available via text so you have access to us 24/7 with any concerns and a team member will get back with you in a 12 hour period typically. But as you can see there are plenty of resources and access to make sure that this process is easy as possible for you
Feedback:
The response starts well by affirming the importance of support during the implementation phase, which shows understanding of the prospect's concerns. Asking questions to gauge their past experiences and support needs demonstrates curiosity and an effort to tailor the solution. However, the structure could be improved for clarity, as the flow of information feels a bit scattered. While you mention specific support mechanisms—such as follow-up calls and 24/7 text access—these are valuable points that enhance trust. However, adding more details about the process of how support is provided during the implementation phase, along with proactive measures, could strengthen your response further. Closing with assurance about accessibility is a strong point, and it effectively communicates ongoing commitment to their success. Overall, the approach is solid, but refining the delivery and enhancing clarity would improve its effectiveness.
8.
6
/ 10
Question:
"Given the current economic climate, how can I be confident that this investment will deliver long-term value?"
Answer:
I completely agree with how the economic climate can provide uncertainty for you. Actually, one of our best patients had that same concern. Which brings me to my next question are you prepared to be an A student and commit to your health? (wait for response) I am so glad you said that you are prepared to do that. This investment isn't like the other solutions you have experienced. You know you told me you went through surgeries, medication and traditional ways of care that only insurance pays for. With those solutions you didn't see the results because they just mask it and prolong the condition until there is nothing more they can do and by that time it is too late. So we actually attack the problem head on. With the equipment that you get to take home you are able to get treatments in whenever you want to for life! And there are no further costs after that. With our treatments in office that you will be doing we pair 2 of the best treatments together called spinal decompression and shockwave. Those pair amazingly together. Spinal decompression actually softly pulls your discs in your spine apart and it is super comfortable non invasive, which helps the nerves to breathe and actually is able to better connect with the rest of your nerves, shockwave is a therapy that uses a wand that fire percussive shock waves into your tissue and normal tissue it will go right through but with damaged tissue it will actually break that up allowing for better blood flow and maximizing the spinal decompression. Then there are 5 other therapies that just keep stacking on top of each other creating long term results getting you back to doing the things you love more such as golfing, spending time with your family and being able to take more trips.
Feedback:
The response starts by acknowledging the prospect's concerns about the economic climate, which is a good way to build rapport. However, the transition to referencing a patient with similar concerns could be strengthened by providing a direct link to how that patient's experience is relevant to long-term value. Asking if the prospect is prepared to commit to their health is an interesting approach but may come off as confrontational. It's important to frame this question in a way that emphasizes partnership and support instead of putting pressure on the prospect. While you discuss the shortcomings of traditional treatments, which adds context for your solution, the focus should ideally remain on the long-term benefits of your offering rather than just criticizing competitors. The detailed explanation of how your treatments work is informative, but it could be more concise—focusing on specific outcomes or success stories that directly link to long-term value would enhance the response further. Overall, while the response covers many aspects, refining the approach to emphasize collaboration and clearer connections to long-term value would strengthen the effectiveness.
9.
7
/ 10
Question:
"Can you share any case studies or testimonials that demonstrate your solution's effectiveness in similar environments?"
Answer:
I am so glad you asked about that! We have tons of them because patients are so happy to tell us how they feel and they hope to be able to help someone else in their same shoes. Here is Mrs. Johnson she was very skeptical of the whole thing at first. But after 30 days she was thrilled with the results she had seen so far. (Plays video) As you heard she said she was in the 90% nerve loss range. Within 30 days she was able to get that down to 70%. Here is Mr. Smith he was more of your case specifically with your knee and thigh problems. He also had a couple of surgeries in his spine and knee just like you.(plays video) He was in the 85% nerve loss range. Within 90 days of doing in home and in office treatments he was able to get down to 50% and loves doing the treatments.
Feedback:
The response opens with enthusiasm in acknowledging the prospect's request for testimonials, which effectively builds rapport. However, the transition into sharing specific case studies could be more structured for clarity. Presenting the success stories of Mrs. Johnson and Mr. Smith adds credibility and demonstrates the effectiveness of the treatments. Including quantitative improvements in nerve loss is a strong point that provides tangible evidence of results. However, some additional context about their initial conditions and expectations might further enhance relatability and engagement. Also, ensure that the testimonials are framed in a manner that speaks directly to the prospect's concerns or needs, rather than just showcasing results. Overall, the response effectively uses testimonials to demonstrate value, but could benefit from further detail and connection to the prospect's circumstances.
10.
7
/ 10
Question:
"This solution seems promising, but what are the potential hidden costs I should be aware of?"
Answer:
I understand that you are concerned with the hidden costs of our treatments. Just so I have some more understanding behind that question, Were there hidden costs in another program you tried? (wait for response) I completely understand now, thank you for clarifying and also sharing your story with me. So our program the initial up front cost has everything you will need to be able to get better and see results. Typically after the 3 month period everyone has seen at least a 10% gain in their nerve regeneration with the highest being 40% regeneration which is insane! Now the in office treatments stop after that time and most patients get back to their normal lives with just the at home treatments just fine. For those who are wanting to boost their gains and get there faster take advantage of our maintenance program which costs ($X) depending on how much farther you are wanting to go. But you are more than welcome to take pieces of this and just do the treatments that you felt you have seen the most results with.
Feedback:
The response begins well by acknowledging the prospect's concern about hidden costs, which shows empathy. Asking about previous experiences with hidden costs is a good way to understand their perspective and tailor your response, demonstrating curiosity. However, the transition to explaining your program's structure could be clearer. Providing specifics about the initial costs and what they encompass is valuable, but it would be more effective to emphasize the overall value and potential long-term savings of the treatment. While mentioning the gains in nerve regeneration is impressive, it might be beneficial to connect these results directly to the cost to strengthen the perceived value proposition. Also, the mention of a maintenance program adds transparency, but it could be framed more positively to highlight its benefits rather than appearing as an additional cost. Overall, the response addresses the concern but could benefit from a more structured presentation and a stronger focus on value exploration.
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