Men’s performance coaching/mastermind group
Sales Assessment Results by TYLER FONTAINE
51
Needs Improvement
10 questions
Maximum score: 100
Completed in
Let's cut to the chase: your average score of 5.1 tells me that you're treading water but not making the waves you could be. You've shown some solid efforts in acknowledging the prospect's concerns, which is a good start. However, there's a noticeable lack of depth in your responses when it comes to articulating the unique value of the mastermind group you’re selling. You need to bring the heat by making direct connections between the prospects' pain points and the specific benefits of your offering. Your attempts at curiosity are commendable, but they need to be paired with tailored solutions that showcase how your coaching will deliver results.
One consistent pattern I see is your inclination to share personal anecdotes. While this adds a layer of credibility, you must back these stories up with concrete examples and outcomes that resonate with the prospect's immediate needs. You’re doing okay at building rapport, but you can’t stop there; you need to elevate your game by demonstrating clear, actionable value.
To push your skills to the next level, I suggest you dive into Solution Selling and Value Selling. These techniques will help you focus on understanding customer pain points and clearly articulating the benefits and ROI of your offerings. You need to make your prospects feel the weight of what they’re missing out on by not investing in your mastermind group.
Remember this: sales isn’t just about selling; it’s about solving problems. Get specific, get personal, and most importantly, get results-oriented. You’ve got the potential to elevate your performance, but it’s time to stop being just a good salesperson and become a great one. Dig deeper, connect more, and don’t shy away from showcasing the distinct value you bring. You’ve got this!
Question Breakdown
1.
3
/ 10Question:
"I'm concerned about the cost of joining a mastermind group when I have limited resources for personal development right now."
Answer:
Most people are when they first invest heavily into personal development. How much do you usually invest into yourself annually? What do you expect to get from those investments?
Feedback:
The response acknowledges the prospect's concern, which is a good start, but it lacks a direct reassurance or value proposition related specifically to the investment in the mastermind group. Instead of just asking about previous investments, it would have been more effective to tie those questions to the specific benefits and potential ROI of joining this mastermind group. Additionally, exploring the prospect's expectations more deeply could foster greater engagement. Overall, while there is an attempt at curiosity, the answer could benefit from being more solution-focused and value-driven.
2.
6
/ 10Question:
"How can I be sure that the coaching will deliver practical benefits to my business in the short term?"
Answer:
Sounds like you need to see results in the short term. Christian, a client of mine was in a similar position. We did a 1:1 session and broke down the state of his business/projects. I helped him see the gaps, plan the road map, and develop literally his next 60 days of decisions. This is just one piece of the puzzle but that alone got the deals he needed closed and he’s building massive momentum. What benefits are you looking for specifically?
Feedback:
The response effectively acknowledges the prospect's need for short-term results, which is a solid start. Sharing a success story about a client named Christian adds credibility and illustrates the practical benefits of the coaching. However, the answer could be improved by explicitly connecting the coaching sessions to the specific outcomes the prospect desires. While the question about what benefits the prospect is looking for demonstrates curiosity, the salesperson should also clearly outline how the coaching will directly address those needs and ensure measurable results in the short term. Overall, the approach is engaging but could be more focused on demonstrating value in a tailored manner.
3.
4
/ 10Question:
"I've been working with a different coach for a while; how do I know this will be a better fit for my specific needs?"
Answer:
Well we would need to know exactly what your needs are. There are coaches that specialize in different things. People have nutritionists and strength trainers and financial advisors. What is it specifically you need?
Feedback:
The response does acknowledge the prospect's experience with a different coach, which is a good start. However, it lacks depth in addressing why this specific coaching opportunity may be a better fit for the prospect's needs. The mention of different types of coaches is somewhat informative but feels generic and does not directly connect to the unique value offered by the mastermind group. A more effective response would explore how the mastermind can complement their current coaching or fill gaps in their development. Additionally, asking clarifying questions about the prospect's needs is good, but it should be followed by a more tailored value proposition that showcases the benefits of joining this specific group. Overall, while there is an attempt at curiosity, the answer needs to be more solution-focused and personalized to strengthen the engagement with the prospect.
4.
6
/ 10Question:
"What if participating in this group takes away time from my current projects, leading to decreased productivity?"
Answer:
Fair question. I’ve personally piled so many things on that nothing gets done. In fact one of the things we emphasize is subtraction to create addition. Less is more usually. But quality matter too. Time away but time well spent could actually help. We focus on eliminating distractions, plugging you in with other high-level people who are solution oriented, as well as maintaining accountability. When I got a new coach and poured into the program I found I actually had more time for my projects because I became productive vs busy.
Feedback:
The response provides a thoughtful acknowledgment of the prospect's concern about productivity, which is essential. However, while you share a personal anecdote about your experience, it could be more compelling if you included specific examples of how the mastermind group's structure directly supports productivity. For instance, elaborating on how the group's accountability measures or collaborative nature have helped past clients manage their time effectively would add more credibility. Additionally, while the concept of 'less is more' is interesting, it could benefit from being tied explicitly to how this program will free up time and promote productivity rather than just discussing the philosophy. Overall, the response is encouraging and relatable, but a more concrete connection to the group’s benefits would enhance its effectiveness.
5.
5
/ 10Question:
"With so many options available, how do I justify this investment as the best choice for my professional growth?"
Answer:
Look I’m not for everyone. We deny people who are good fits culturally. I’m going to focus on helping you attain clarity and strategy through the program. Our weekly calls are designed to hold you accountable and give you real time solutions. The day to day communications in the group give you proximity to others who are on a similar path. When I was on routine sales calls every morning, with people also in the trenches, then meeting with these people weekly, my growth exploded and so did there’s.
Feedback:
The response begins by acknowledging that the coaching program is selective, which can instill a sense of exclusivity. However, it could be more effective by directly addressing how this specific program stands out compared to other options in the market. The mention of clarity, strategy, accountability, and community is relevant, but providing specific examples of successes or unique methodologies would strengthen the argument. Additionally, while sharing your own growth story can be compelling, integrating more concrete evidence of how the mastermind has led to significant professional advancements for others would further justify the investment. Overall, while the response is engaging, it lacks a direct connection to the prospect's need for reassurance and differentiation from competitors.
6.
5
/ 10Question:
"What assurance do I have that this coaching will genuinely support my long-term business goals and not just be another expense?"
Answer:
If your long term goals are not met you wouldn’t keep us around. We rely on building relationships and helping you grow. It’s not a transaction. If you don’t gain value in this then we don’t get paid again. It’s a win win to actually help you. What are your long term goals?
Feedback:
The response does a fair job of addressing the prospect's concern about whether the coaching will support their long-term goals by emphasizing the importance of relationships and ongoing value. However, it lacks specific examples or proof points that demonstrate how the program has successfully supported other clients' long-term objectives or has mechanisms in place to ensure alignment with those goals. While asking about the prospect's long-term goals shows curiosity, it would be stronger if you also articulated how the coaching directly tailors its approach to meet those goals. Overall, while the message of partnership is conveyed, it could greatly benefit from more concrete assurances and examples of success.
7.
5
/ 10Question:
"I'm worried about the team dynamics—how will my involvement in this group impact my current team morale?"
Answer:
You may need to clarify what you mean exactly? Our goal through the brotherhood component, accountability calls, and personal coaching for you is to help you improve yourself daily - weekly - monthly. My old manager joined a mastermind that accelerated his growth, in turn he performed better for us, which helped the team. We help you overcome your specific problems to do the same. What is your concern regarding morale?
Feedback:
The response begins by asking for clarification on the prospect's concern, which shows curiosity; however, it lacks a direct acknowledgment of the worry about team dynamics. While you mention the benefits of personal growth from the group and how it can positively impact team performance, it would be more effective to address team morale specifically. Providing examples of how involvement in the mastermind has previously enhanced team dynamics or morale for other members could reinforce confidence in the program. Overall, while the response shows an attempt to engage and connect the group's benefits to the individual's situation, it needs more focus on addressing the specific concern of team dynamics directly and assuring the prospect that their participation will be a positive influence on their team.
8.
5
/ 10Question:
"Can you guarantee that the insights I gain here will be relevant and aligned with the latest industry trends?"
Answer:
The insights we are helping you to gain are focused on you and your growth. We can help with the trends like sales, marketing, branding, etc.
Howver the goal is to build you into the person who has these answers, knows how to find them, or introduce you to the person who does. The relevance is there because it’s something you’ll walk away with and keep as a weapon forever. Helping you become the person who spots these trends and aligns with them is more valuable than just telling you what the trend is.
What insights do you think you’re missing?
Feedback:
The response starts by emphasizing personal growth, which is a good approach; however, it lacks a direct reassurance about how the insights specifically align with current industry trends. While you mention the ability to help with trends in sales, marketing, and branding, a stronger connection to how these insights have previously benefited clients would enhance credibility. The focus on building the individual's capacity to identify trends is valuable, but it risks downplaying the importance of providing immediate, actionable insights. Asking what insights the prospect thinks they're missing is a nice touch for curiosity, but it could be more effective if paired with a summary of specific, relevant insights that have been proven beneficial to others in similar situations. Overall, while the intent is to cultivate independent thinking, the response could benefit from a clearer connection to the prospect's immediate concern and more concrete examples of relevant insights.
9.
6
/ 10Question:
"If I commit now, what happens if I don’t see a return on investment within the first few months?"
Answer:
If you commit now, are completely open and vulnerable with me, then do the work daily - you will have ROI. Those who sign up and expect a magic pill don’t see an ROI. Assuming you do the work with my guidance, we will get you there. Tell me what does one sale made make you? We can build a plan behind the metrics to ensure you hit the goal
Feedback:
The response addresses the prospect's concern about ROI effectively by emphasizing the importance of commitment and effort. However, it could be strengthened by providing specific examples or testimonials of past clients who achieved ROI within similar timeframes. While you encourage openness and discuss the importance of doing the work, this could be seen as somewhat dismissive of the prospect's legitimate concern regarding the timing of results. Asking about the value of one sale is a good way to frame the discussion around ROI, but it should also include a clearer outline of how the program's structure will support achieving those results in the initial months. Overall, while the response encourages engagement and commitment, it could more directly reassure the prospect by providing concrete proof points and more clarity on how results are typically measured within that early phase.
10.
6
/ 10Question:
"I need to ensure that this coaching will not add to my stress but instead help me manage my workload better."
Answer:
Oh perfect. I get that. Adding things and adding things without creating improvements in managing them is counter productive. I’ve personally been through and used the tools I’m going to show you. We will focus on mastering your calendar, prioritizing your workload, all while ensuring we protect you. When Chris signed up with us I helped him see that by focusing first on himself, his health, his mind - that he actually was showing up better for his family, his work, and so on. Stress is a part of life but we can teach you to manage it better than you do your work load through compartmentalization and frame control.
Feedback:
The response starts strong by acknowledging the prospect's concern about stress, which is crucial for rapport. However, it could benefit from explicitly connecting the coaching tools to direct outcomes that alleviate stress. While personal experience adds credibility, providing more specific examples of how these tools have helped others manage stress effectively would enhance the response. The reference to Chris is useful, but more details on what specific strategies were implemented could solidify the value proposition. It’s also important to balance the acceptance of stress with a more proactive reassurement on how the coaching will alleviate it. Overall, the response has a good foundation, but it lacks depth in demonstrating concrete benefits and clear ties to the prospect’s specific workload management needs.