Digital marketing
Sales Assessment Results by Uwaezuoke Joseph

"The current economic climate is tight; how can we be sure this investment will yield a solid return?"

We have tested strategies specific for your industry that has yield over 40% ROI for more than a decade

The response mentions a 40% ROI, which is a strong point, but it lacks depth in addressing the prospect's specific concerns about the current economic climate. It would have been more effective to explore the implications of the tight economy on the prospect's business and ask questions to understand their concerns further. Additionally, clarifying how your strategies adapt during economic downturns could build more trust. Overall, while the statistic is compelling, the response feels insufficient in demonstrating empathy and providing a thorough solution-focused approach.

"I've seen other digital marketing agencies offering lower rates; how does your pricing really compare?"

We believed from the brief you gave us that you want to increase your revenue by 40% this year, we would not want you to invest in our services and not get the required results. Our pricing are tailored to the assessment conducted on your business, no doubt there are others who charge less but we don't compete on price, because our work is based on KPI which we can not achieve on a lower budget. However, we have flexible payment plan if you can not pay all at once or you can pay per milestones.

The response effectively highlights that your pricing is tied to delivering specific results, which addresses the concern about lower rates from competitors. However, it lacks clarity in directly comparing your pricing to competitors. It would be beneficial to elaborate on the unique value and results that justify your pricing, potentially using case studies or examples. Additionally, while mentioning flexible payment plans is a positive touch, integrating it more seamlessly into the overall message would enhance the flow. Asking questions to better understand the prospect's budget and priorities could further demonstrate empathy and curiosity. Overall, the response is on the right track but requires refinement for clarity and engagement.

"We're already working with another vendor; what can you provide that they can't?"

That ok, I know that there are other good agencies out there too but let me ask, how much return on investment has it yielded for you? Do you think at this rate you, would be able to Meer your target for this year or surpass your competitors, has there been time when quality of leads you got did not convert as expected. Lastly, I wouldn't be reaching out to you if your digital presence was at per with your competitors. Your online presence doesn't sag much about the USP of your business, making you just a number in the market, with this your customers would have any reason to patronize you over your competitor, secondly, no reviews or testimonials to show to your customers that what you do actually works. All these and more we can help you do if you desire more growth in tour company

The response starts off well by acknowledging the presence of other agencies, which shows awareness of the competitive landscape. However, the message lacks clarity and structure. The questions posed are good for engaging the prospect but could be more focused on understanding their current vendor's shortcomings. Instead of assuming their digital presence is lacking, it would be more effective to ask specific questions about their current vendor's results and what they feel is missing. Additionally, the phrasing contains several grammatical errors and unclear expressions (e.g., 'at per' instead of 'at par,' 'sag much about the USP'), which detracts from professionalism. Summarizing a unique value proposition or specific differentiators your agency offers would strengthen the argument. Overall, while the intent is there, the execution is lacking in clarity and effectiveness.

"I need to see concrete evidence that your strategies will actually boost our engagement rates before committing."

Ok, I understand your concerns, we have made a lot of bold claims and its only natural to assume that. I would want to know specifically what type evidences you seek because we have worked with a plethora of clients, whose needs are different. What type of evidences would clear your doubt. Because we have helped Cosgrove Realty boost their engagement rate by over 40% within 2 months, Adron Homes same by 43% in 40 days using a simple strategy of creating engaging contents that makes organic followers want to interact, this we boosted also with SEM, this can said for 10 other companies. Once o get clarity on what you seek, I would send you detailed reference and case study to send you. I can also send screen shorts of before and after to confirm this. Thank you

The response demonstrates an understanding of the prospect's need for evidence, which is a good start. However, the wording is somewhat convoluted and could benefit from clearer structure and grammar. Asking what specific evidence they seek is an effective curiosity-driven approach, but it might help to briefly summarize what types of evidence you can provide upfront to avoid overwhelming the prospect. The mention of specific clients and results is valuable, but presenting these examples in a more concise manner would enhance clarity. Additionally, the final offer to send detailed references and screenshots is strong, but reiterating how these will address their specific concerns could strengthen your position. Overall, while there are positive elements in your approach, improving clarity and professionalism would make the response more impactful.

"With our fiscal year ending soon, can you guarantee that we can implement these changes effectively in such a short time?"

Yes and No, yes if you engage us now and give us full support we can do our job and deliver before time but no, if we continue to delay, these it would be hard to achieve. How would we achiever thus, I would send a 3 months implementation strategy to you and we start off, this strategy would list out what to expect at the end of each month, we would assign a special team and project manager to ensure we deliver within specifications

The response acknowledges the urgency of the situation, which is a positive aspect. However, the answer is somewhat unclear and lacks the confidence that the prospect might be looking for. Instead of framing the answer as 'yes and no,' it would be better to provide a straightforward assurance of your capability to meet their timeline, while also emphasizing the importance of their commitment. The mention of a 3-month implementation strategy is a good start, but providing specific details on what that entails would enhance credibility. Additionally, correcting the grammatical errors (e.g., 'these it would be hard' should be 'then it would be hard') will improve professionalism. Overall, the response needs clearer communication and a stronger focus on building confidence in your ability to deliver on time.

"How will this new platform integrate with our existing tools without disrupting our daily operations?"

That's a very smart question, most client who are not technical don't ask this question. Our system is developed with Agile methods which means that it can easily be implemented incrementally without disrupting what you have, it works well with your current system we have already assessed it compatibility. We shall also offer 24hrs customer support for the first 6 month

The response acknowledges the prospect's question and provides a fundamental explanation of the platform's integration capabilities, which is a positive aspect. However, the phrasing could be more polished; for example, 'most clients who are not technical' might come off as dismissive. It's important to maintain a respectful tone for all clients regardless of their technical expertise. Clarifying how your Agile methods specifically address potential challenges in integration and giving examples of past successful integrations would enhance the response. Additionally, offering 24-hour customer support is an excellent value proposition, but it could be integrated more smoothly into the conversation. Overall, while the intent is solid, the delivery and depth of explanation need improvement to effectively reassure the prospect.

"Can you explain the hidden costs associated with your services?"

There are no hidden cost, except you decide to increase the scope of this project. Are you looking at launching new products soon

The response starts by addressing the prospect's concern about hidden costs directly, which is a good approach. However, stating "there are no hidden costs" could be perceived as dismissive without further elaboration. It would be more effective to outline what the standard costs entail and clarify potential scenarios where costs might increase, such as changes in project scope. Additionally, the question at the end about launching new products is somewhat abrupt and lacks context. It could be better integrated into the conversation to explore the prospect's needs and how those needs might impact the project. Overall, while the response provides a straightforward answer, it needs more depth and clarity to effectively reassure the prospect about potential costs.

"I’m concerned about the ongoing support and what happens if we run into issues after implementation."

That's a great question, you are very proactive person indeed and so is our company. After successful implementation we would run a training for all your staff on how to use the system and run simple troubleshooting, in addition we would have a dedicated support time for your for 6months, but over the past decade we have used and updated this system, we have not hard any major issues with it and our response time is usually less than 5mins

The response begins positively by acknowledging the prospect's proactive question, which helps build rapport. However, the phrasing could be improved for professionalism, as stating 'you are very proactive person' may seem overly casual. It's good that you mentioned training for staff and dedicated support, but it would be beneficial to detail what that support entails and how it can address various potential issues. The claim of having no major issues is a strong point, but it should be substantiated with a brief example or reassurance about your commitment to resolving any problems that may arise. Additionally, correcting minor grammatical errors (e.g., 'dedicated support time for your for 6months') would enhance clarity. Overall, while the intent is solid, the delivery lacks clarity and specificity that would reassure the prospect effectively.

"We've tried upgrading our marketing before and it didn't deliver; how do I know this will be different?"

I'm indeed sorry to hear that, it could be frustrating. We had similar complaints from our past clients but once they start working with us, they see the difference. Marketing is not easy, it takes more that just marketing knowledge to succeed. We don't only have in dept knowledge of marketing but also deep understanding of your business and your customers, this took us more than 4 years to perfect and we still keep researching and observing new trends This is why our marketing niche is only in your industry. So we are an authority in marketing in this industry and we have proved that for over a decade. While it's natural to worry, I assure you that this upgrade will not fail

The response starts on a positive note by acknowledging the prospect's frustration, which is a good way to build rapport. However, it lacks a clear and structured approach to directly address the concern about previous marketing failures. Instead of simply stating that past clients have seen a difference, it would be more effective to share specific examples or case studies that illustrate how you addressed similar challenges successfully. Additionally, the explanation of your expertise feels somewhat generic and would benefit from emphasizing unique strategies or insights that differentiate your agency. Phrasing like "we are an authority" can come off as overly self-assured without substantiating evidence. Lastly, correcting grammatical issues (e.g., "more that just marketing knowledge" should be "more than just marketing knowledge") will enhance professionalism. Overall, while there are positive elements, the response could be more effective by being more specific, structured, and evidence-based.

"The approval process could take time, and I’m worried about getting buy-in from my team—can you help me with that?"

This is very true but don't worry we can send a proposal and also do a presentations before the board, you can also let them know that this offer is valid for the next 2 weeks only before which we get other engagement from other clients that might last for the rest of the year, as for your team, let them know this system would make everyone's work easier. If there other specific things you need me to do to help the process, I am available to consider them. Thank you for taking time to attend this meeting.

The response touches on the collaboration aspect by offering to send a proposal and conduct a presentation for the board, which is a good start. However, it lacks a clear structure and could benefit from more confidence in addressing the approval process. Mentioning the limited offer creates a sense of urgency, but it may come off as pushy without providing enough value or clarity on how you will support the buy-in process. Additionally, the phrasing is somewhat informal and contains grammatical errors (e.g., "we can send a proposal and also do a presentations before the board" should be "we can send a proposal and also do a presentation before the board"). It would be more effective to directly address the specific concerns about gaining buy-in by suggesting ways you can help facilitate discussions with their team or providing supporting materials tailored to their needs. Overall, while you show willingness to assist, the response needs more clarity, professionalism, and a stronger emphasis on value to effectively reassure the prospect.