Creative writing
Sales Assessment Results by Julius Makeri
23
Needs Improvement
10 questions
Maximum score: 100
Completed in
Let's get real here: your recent performance was underwhelming, to say the least. Scoring an average of 2.3 is a clear signal that you need to step up your game. The consistent pattern throughout your responses is a lack of depth and specificity. You’re skimming the surface when you need to dive deep into your prospects' concerns. Time and again, you missed opportunities to engage with their needs, whether it was about budget alignment, compliance standards, or integration with existing systems. It’s clear you have some knowledge, but you’re not translating that into effective communication.
Your strongest attempt was the example with the NGO, but even that fell short in illustrating long-term value. If you want to turn this around, I suggest you focus on mastering the SPIN Selling technique. This will help you ask the right questions to uncover the Situation and Problems your prospects face, which you clearly struggled with. Additionally, dive into Objection Handling Techniques. You need to be prepared to address concerns head-on rather than avoiding them.
Here’s your coaching moment: every interaction with a prospect is an opportunity to build trust and rapport. Stop treating it like a transaction. Instead, think of it as a conversation where you’re genuinely interested in solving their problems. If you can shift your mindset to see your prospects as partners rather than just sales targets, you’ll be on your way to transforming your performance. Get to work!
Question Breakdown
1.
0
/ 10Question:
"I need to ensure that this investment aligns with our budget for the upcoming fiscal year, can you help me understand the ROI more clearly?"
Answer:
When I write you a copy, whether an email copy or a sales pitch, you stand higher chances of meeting your target customers effortlessly.
Feedback:
The response fails to directly address the prospect's concern about budget alignment and ROI. It lacks a clear explanation of the potential return on investment associated with the service being offered. Instead of providing specific metrics or examples that demonstrate value, it makes a vague claim about meeting target customers. Additionally, it does not engage with the prospect's need for financial clarity or ask any follow-up questions to further explore their situation. Overall, it lacks the necessary focus on the prospect's financial concerns and fails to build trust or rapport.
2.
0
/ 10Question:
"How do you guarantee that the quality of writing meets our compliance standards without compromising creativity?"
Answer:
Creativity will not be compromised because my copies are usually persuasive
Feedback:
The response does not adequately address the prospect's concern about compliance standards, as it only asserts that creativity won't be compromised without providing specific methods or assurances regarding quality control and compliance. There is no acknowledgment of the importance of balancing compliance with creativity, nor are there any examples or strategies mentioned that demonstrate how these standards will be met. The answer lacks depth and does not engage the prospect effectively.
Additionally, it would benefit from asking follow-up questions to clarify what specific compliance standards are of concern for the prospect, thereby showing a willingness to understand their needs better.
3.
3
/ 10Question:
"There are several stakeholders involved in the decision-making process; how can you assist us in making sure everyone is on board?"
Answer:
By breaking down set objectives explicitly in clear definitive terms that keeps everyone abreast with the tasks at hand
Feedback:
The response touches on breaking down objectives, but it lacks detail on how this approach will specifically engage multiple stakeholders in the decision-making process. It does not address how you would facilitate communication or ensure alignment among different stakeholders. Additionally, the response could benefit from emphasizing collaboration, asking questions to understand the stakeholders' concerns, and demonstrating how you can tailor your communication style to meet the needs of various individuals. Overall, it does not effectively build rapport or provide a compelling solution for the prospect's concern about involving multiple stakeholders.
4.
4
/ 10Question:
"Before we move forward, can you provide concrete examples of how your service has led to long-term value for similar clients?"
Answer:
I've written radio dramas for an NGO search for common ground, and those episodes facilitated a large turnout for routine immunization
Feedback:
The response provides a specific example of work completed for an NGO, which is a positive aspect. However, it lacks depth in explaining how this example translates to long-term value for the prospect's specific needs. There is no connection drawn between the radio dramas and the long-term benefits that the service can offer to similar clients or how it aligns with the prospect's goals. Additionally, a more detailed explanation of the outcomes achieved and insights gained from that experience would enhance the value of the response. Overall, while there is a relevant example, it does not fully address the request for concrete evidence of long-term value.
5.
4
/ 10Question:
"I'm concerned about potential hidden costs associated with this service; can you clarify what else might affect the overall cost of ownership?"
Answer:
There are no hidden charges asides the agreed rate which we will negotiate together.
Feedback:
The response does address the concern about hidden costs by stating that there are no hidden charges aside from the agreed-upon rate, which is a good start. However, it could be improved by elaborating on what factors might influence the overall cost of ownership beyond the initial rate. For instance, discussing aspects like scope changes, additional services, or project timelines would provide a clearer understanding. Additionally, this response lacks engagement; asking the prospect if they have specific concerns or examples of hidden costs they've encountered in the past would show curiosity and a commitment to addressing their needs more thoroughly. Overall, the answer lacks depth and does not fully reassure the prospect regarding their concerns about cost.
6.
2
/ 10Question:
"Our team is currently swamped; how much time and effort will we need to dedicate to onboarding and implementation?"
Answer:
It depends on the service you may wish to use. I try to use very simple means with the most impact
Feedback:
The response lacks clarity and specificity regarding the onboarding and implementation process. It does not provide any concrete estimates of time or effort required, which is crucial for the prospect who is concerned about being swamped. Instead of addressing their workload directly, the answer is vague and does not engage with the prospect's situation. It would benefit from asking follow-up questions to better understand their current team capacity and needs, thereby demonstrating a more collaborative approach. Overall, this response fails to reassure the prospect or provide them with the information they need to make a decision.
7.
2
/ 10Question:
"Given our focus on scalability, how does your service adapt as our projects grow in complexity?"
Answer:
My service evolves as your project grows because it is timeless and transcends culture because simple language is used so people could relate to it
Feedback:
The response claims that the service evolves and is timeless, but it lacks specific details on how it adapts to increased complexity in projects. There is no mention of flexible strategies, customization options, or examples that illustrate how the service can grow alongside the client's needs. Furthermore, the emphasis on simple language does not directly address scalability or the potential complexities that may arise. To improve, the salesperson should explain how they would assess changing requirements and provide tailored solutions. Engaging the prospect with questions about their specific scalability needs would also demonstrate a more collaborative approach.
8.
2
/ 10Question:
"Could you elaborate on how your solution integrates with the tools we currently use without disrupting our existing workflows?"
Answer:
My service of creative writing can be used on your regular social media handles and would draw the attention of prospective clients effortlessly
Feedback:
The response fails to address the specific concern about integration with existing tools and workflows. Instead of providing clarity on how the creative writing service fits into the prospect's current systems, it only mentions social media handles without detailing any integration processes or compatibility. Furthermore, it does not acknowledge the prospect's need for a seamless transition, which is crucial for maintaining productivity. To enhance this response, it would be beneficial to discuss specific tools used by the prospect and how your service can complement or enhance their existing workflows. Additionally, asking follow-up questions to better understand their current systems would demonstrate a more collaborative approach.
9.
3
/ 10Question:
"What support do you offer post-purchase to ensure we achieve success with your creative writing services?"
Answer:
I can offer additional email copies for clients who would like to learn more about your products, creatively fine tune ideas inline with what's trending
Feedback:
The response only partially addresses the concern about post-purchase support. While offering additional email copies is a step towards supporting the client, it lacks depth regarding the comprehensive support you would provide after the purchase. There are no details on ongoing communication, feedback mechanisms, training, or resources available to ensure client success with the creative writing services. Additionally, it does not engage the client by asking about their specific needs or concerns after purchase, which would help build a more collaborative relationship. Overall, while there's an attempt to provide value, the answer is insufficient to reassure the prospect about the support they can expect.
10.
3
/ 10Question:
"I've heard mixed reviews about your current vendor relationships; how do you ensure that you stay ahead of industry trends and innovations?"
Answer:
Research. I follow what's trending online and write in a manner that is more relatable. I go outside of the contract to work overtime if an idea will be beneficial to them
Feedback:
The response indicates a commitment to staying current by mentioning research and trends, but it lacks specifics on how these efforts translate into tangible benefits for the client. It does not address the prospect's concern about vendor relationships and how that impacts confidence in your service. Providing examples of how your research has directly influenced successful projects or outcomes would enhance credibility. Additionally, the mention of going outside the contract could raise concerns about boundaries and expectations. Overall, this answer lacks the depth needed to effectively reassure the prospect regarding your position in the industry and the value of your vendor relationships.