Real estate
Sales Assessment Results by Khadijah Nuru

"I'm really worried about how much I'm going to need to spend every month on this new property; can we talk about payment options?"

Absolutely. I understand your concern and yes we offer flexible payment options that can suit your budget. Our installment plan is that you’ll pay a 50% deposit and spread the next in the next 3 months. We can also work on a custom plan depending on your commitment. How much do you have on ground and how long can you spread it let’s see if we can work something out for you?

You effectively acknowledged the prospect's concern about spending and provided information on flexible payment options. However, the response could benefit from clearer communication and a more professional tone, especially in phrasing like "how much do you have on ground." Additionally, asking about their budget shows curiosity, but it could be more structured to encourage a dialogue about their specific needs. Overall, this response needs refinement to enhance clarity and professionalism in a real estate context.

"What if I find a better deal elsewhere? I’ve seen a few listings that seem to be more affordable."

That’s a valid concern and it’s great that you’re comparing options. That means you want the best value for your investment. What sets this property aside is it just the price, but the location. It’s very close to Unguwan rimi which is the ‘hot-cake’ of kaduna and their development is reflecting on the location. There are also ongoing developments in the estate like currently there are multiple estates in construction. Also we have commercial properties that have been commissioned recently. That means it has long term value appreciation. Cheaper listings may come with hidden risks or delays in growth. Would you like me to send you a brief comparison so you can see what makes this a better investment?

You effectively acknowledged the prospect's concern about finding a better deal, which shows active listening. However, while you provided valuable insights about location and ongoing developments, the phrasing could be more polished and professional. Instead of referring to the property as a 'hot-cake', a more formal term would enhance credibility. Additionally, while you touched on potential risks associated with cheaper listings, you could benefit from emphasizing the unique value proposition of your offering more clearly. Asking if you'd like to send a brief comparison is a good closing question, but consider being more specific about what the comparison includes to pique their interest further. Overall, this response is informative but could use refinement in tone and clarity.

"I’m just not sure if this neighborhood fits my lifestyle; can it accommodate all my needs?"

That’s a very important question and it’s great you’re thinking long-term. This neighborhood was chosen with comfort and modern living in mind. From accessibility to schools, market, security, road infrastructure, and a growing community of residents. Like I said earlier, there are lots of estates developing in this location besides our estate. It’s also in a developing area so you’re not just buying land but positioning yourself for future growth. What kind of lifestyle are you envisioning, so I can better understand how this property aligns with your needs ?

Your response starts off well by acknowledging the prospect's question and highlighting important aspects such as comfort, accessibility, and security. However, the answer could benefit from more structured communication. For example, breaking down your points into clearer categories would enhance readability. You could emphasize specific amenities and services that directly cater to various lifestyles, which would demonstrate a deeper understanding of their needs. Asking about their envisioned lifestyle is a good discovery question, but consider prompting with examples or options to guide their thinking. Overall, your approach is collaborative, but refining the clarity and detail will strengthen your response.

"I need to know how this home will appreciate in value; what’s the market trend right now?"

That’s a valid concern and I’m glad you brought that up. The area is currently seeing steady growth due to increasing demand. Just yesterday we had three clients who wanted minimum of 3 plots in this location. There are also ongoing infrastructure developments like roads, and the market that the president recently commissioned. Also proximity to key parts of the city like Unguwan rimi which is the most developed part of kaduna. Prices have appreciated over the last few months. At around June, we were selling a land for about 2.5 million and now it’s going for 4 million. Once we start the development this month, the value appreciate significantly. Would you like to explore how this inveicoukd align with your long term financial goals?

Your response effectively acknowledges the prospect's concern about property appreciation and provides relevant information about market trends and demand. You correctly point out recent increases in land prices and infrastructure developments that enhance the value of the area. However, there are some areas for improvement: 1. **Clarity and Structure**: The response could be more structured. Consider separating your points into clear, digestible sections to enhance readability. 2. **Professional Tone**: Avoid casual phrasing like "just yesterday we had three clients"; it may come across as informal. Instead, present data more professionally. 3. **Typographical Errors**: There appears to be a typo in "inveicoukd"; ensure accuracy to maintain professionalism. 4. **Closing Technique**: Your closing question about aligning the investment with long-term financial goals is good, but rephrase it slightly to sound more engaging and to encourage a deeper discussion about the prospect's objectives. Overall, this response provides valuable insights but requires refinement in clarity, professionalism, and engagement.

"I’ve had bad experiences with past real estate agents; how do I know you’ll actually be available when I need assistance?"

That’s completely understandable and I’m sorry you had that kind of experience One thing that sets us apart is our commitment to consistent support before, during, and after your purchase. I’m personally available to walk you through each step and our office is always open to attend to any questions or concerns that you may have. Would it help if we set up a time for you to speak directly with our team for reassurance?

Your response effectively acknowledges the prospect's concern and expresses empathy regarding their past experiences, which builds rapport. Highlighting your commitment to consistent support is a strong point, as it directly addresses their need for availability. However, the phrasing could be more structured. For example, consider emphasizing specific ways you will ensure availability, such as response times or methods of communication. The closing question about setting up a time to speak with your team is a good approach, but you might also offer to provide testimonials or references from satisfied clients to further reassure the prospect. Overall, this is a solid response, but refining the presentation and adding more details could enhance its effectiveness.

"This property looks great, but I need to check with my partner before making any decisions, and they have different priorities."

That’s totally fair. It’s important that both of you feel confident in making such an important decision. I would be happy to provide more detailed information that addressed both of your priorities. I would send over a summary highlighting key features that might appeal your partner as well. Would it help if we set up a meeting either virtually or physically with your partner so we can understand both your needs ?

Your response starts strong by acknowledging the importance of involving both partners in the decision-making process, which demonstrates empathy and understanding. However, to enhance clarity and effectiveness, consider organizing your response with clear points. For example, you could first express your willingness to provide detailed information, then outline the specific features that might appeal to the partner's priorities. This would make your offer more persuasive. Additionally, suggesting a meeting is an excellent closing technique, but you might also emphasize how this collaboration could help address any potential concerns your partner might have. Overall, your response is on the right track but could benefit from more structure and detail to fully engage the prospect and their partner.

"How can I trust that this investment will bring a good return? What data can you provide to justify the purchase?"

That’s a very valid concern. Making an informed investment is key. This area has shown consistent growth over the last few years with property values increasing by 50%. We also have nearby developments and infrastructure projects as follows: 1. There’s a school inside the location and few schools are in development 2. The road has been 80% completed. Once it’s completed the value of the property will significantly increase. 3. Apart from our estates, there are lots of estates in the area. Some have been completed and there are residents already while a lot are in development. Once the estates have been developed, the location will raise demand and value. 4. Our estates are starting development by end of the month. Once we start, our prices are going to have an upward review. Would you like me to provide recent sales trend to give you a clearer picture?

Your response effectively addresses the prospect's concern about investment returns by highlighting the area's growth and specific developments. However, improvements can be made in a few areas: 1. **Clarity and Structure**: Organize your points into clear, concise statements to enhance readability. For example, bullet points are good, but they could be more clearly articulated with implications for value appreciation. 2. **Data Support**: While mentioning a 50% increase in property values is strong, consider citing specific data sources or reports to enhance credibility further. 3. **Professional Tone**: Ensure the language used is formal and professional; for instance, phrases like "once we start, our prices are going to have an upward review" could be rephrased for clarity. 4. **Closing Technique**: The closing question about providing recent sales trends is good, but you could also ask about their specific investment goals to make it more tailored to their needs. Overall, this is a solid response but would benefit from more structured detail and professionalism.

"With everything going on in the market right now, I feel like it’s a risky time to buy; how do you see it?"

That’s completely understandable. The market does feel uncertain for many right now. However, real estate historically performs well over time. Especially in developing areas like this where growth is actively happening. For example the numerous estates that are in development currently, the hospital commissioned by the president and also am the new market the governor commissioned are all in this location. Buying now could actually be strategic because prices are relatively low compared to what they’ll be in the near future as development continues. Smart investors are taking advantage of this location because it’s projected to grow significantly in the next few years. How can I help you feel more confident about this investment despite the current market ? Would you like me to share insights on how this area is expected to grow?

Your response effectively acknowledges the prospect's apprehension about market risks, demonstrating empathy and understanding, which is crucial in building rapport. You provide reassuring information, highlighting historical real estate performance and emphasizing growth potential in the area. However, there are areas for improvement: 1. **Clarity and Structure**: While your points are valid, organizing them more clearly would enhance readability. Consider using bullet points for the developments you mentioned to make them stand out. 2. **Professional Tone**: Ensure that your language is polished and professional. For instance, the phrase "am the new market the governor commissioned" needs correction for clarity. 3. **Data Support**: Incorporating specific data or examples of past performance in similar markets could strengthen your argument and provide more assurance. 4. **Closing Technique**: Your closing question effectively encourages dialogue, but you could also ask about the prospect's specific concerns or what would make them feel more confident, tailoring your response better to their needs. Overall, this is a solid response that could benefit from improved structure and clarity to fully engage the prospect.

"I worry about the hidden costs involved in this purchase; what additional fees should I be aware of?"

That’s a great concern and I’m glad you asked. Aside from the property price; 1. There’s a documentation fee which is 5% of the price of the property. 2. There are also infrastructure fee which is 4000 naira per sqm 3. Supervision fee for clients planning to develop which is 100 thousand naira Would you like me to help you draft the full breakdown so you know exactly what to expect with no hidden costs?

Your response effectively addresses the prospect's concern about hidden costs by clearly outlining specific fees associated with the purchase. This transparency is crucial in building trust. However, you could enhance your communication by organizing the fees into a more visually appealing format, like bullet points, for easier readability. Additionally, consider providing a brief explanation of each fee's purpose, which would offer further clarity and demonstrate your expertise. The closing question is a good way to engage the prospect, but you could also invite any further questions they might have about the costs. Overall, this response is informative but could benefit from improved structure and additional context to reinforce reassurance.

"I just don’t want to rush into anything without knowing it’s really the right fit for my family’s long-term needs."

That’s completely understandable and it’s wise to think long term while investing in real estate. This property was designed with long term family living in mind considering factors like 1. Accessibility to schools, local markets and supermarkets 2. 24 hours steady electricity 3. Good roads and drainages that will make movement comfortable either with cars, motorcycles or bikes. 4. Community of residents due to the numerous estates in the area 5. Parks and Recreation Area for families etc Would you be open to sharing what specific long term needs or concerns you have in mind so I can help you access if this is the right fit ?

Your response effectively acknowledges the prospect's hesitation and emphasizes the importance of considering long-term needs, which shows empathy. You provide relevant details about the property that align with family living, making a solid case for its suitability. However, there are areas for improvement: 1. **Clarity and Structure**: While you mention several factors, organizing them into a more visually appealing format, like bullet points or categories, would enhance readability. 2. **Professional Tone**: Ensure that your phrasing remains formal and polished throughout the response. For instance, consider rephrasing "movement comfortable either with cars, motorcycles or bikes" for clarity. 3. **Specificity in Questions**: Your closing question about long-term needs is good, but consider prompting with examples or specific areas of concern to guide the prospect's response. This could lead to a more enriching conversation. Overall, your response is strong but could benefit from improved structure and detail to fully engage the prospect.