Broiler Birds
Sales Assessment Results by Nehemiah Micheal Tekwa
28
Needs Improvement
10 questions
Maximum score: 100
Completed in
Let's get real here: your performance on this test is lacking, and the scores reflect that. You’re showing signs of understanding the basics, but your responses are falling flat in crucial areas. Your strongest techniques seem to be around identifying customer concerns, but you’re missing the mark when it comes to providing depth and solutions. You need to engage more with the customer, not just throw out statements. There’s a consistent pattern of oversimplification and lack of specificity across your responses. It’s clear that you’re not diving deep enough into the customer’s needs or concerns. This is a big red flag in sales, where understanding pain points and providing tailored solutions is everything. Focus on practicing consultative selling and solution-focused selling techniques. These will help you create richer, more engaging conversations that address customer needs more effectively. Remember, it’s not just about what you say but how you say it. The next time you respond to a customer's concern, think about this: don’t just inform—engage. Ask questions, invite dialogue, and show that you’re genuinely interested in solving their problems. That’s the mindset you need to turn this around.
Question Breakdown
1.
2
/ 10Question:
"I'm concerned about the overall cost of these broiler birds versus the potential quality; how can you assure me of their value?"
Answer:
They have high value considering the high rate of protein it contains and the nutritional value it offers.
Feedback:
The response lacks depth in addressing the customer's concern about cost versus quality. While mentioning the high protein content is relevant, it does not provide a comprehensive assurance of overall value, such as cost-effectiveness, quality assurance processes, or comparisons to competitors. Additionally, the response does not engage the customer with further questions or invite a dialogue. A more solution-focused approach would include specific examples or data to back up the claim and explore the customer’s pain points further.
2.
1
/ 10Question:
"Given the current market, are there guarantees on the delivery timelines for the broiler birds, especially with my current budget constraints?"
Answer:
Yes
Feedback:
The response is overly simplistic and does not adequately address the customer's concern regarding delivery timelines and budget constraints. It lacks specifics about what guarantees are in place for delivery, how those guarantees align with the customer's budgetary limits, and how potential challenges might be mitigated. Additionally, it misses an opportunity to engage the customer further by asking about their specific needs or potential issues they foresee. A more effective response would provide clear details and invite further discussion to build rapport and trust.
3.
4
/ 10Question:
"Can you demonstrate how your broiler birds are more reliable than the ones we're currently sourcing?"
Answer:
They are more reliable because they are sourced from the best hatchery in the country, with high disease resistance capability and high protein conyent
Feedback:
The response begins to address reliability, but it lacks depth and specific evidence to support the claims made. Merely stating that the birds are from the best hatchery and have disease resistance does not provide a comparative analysis against the current sourcing options. Additionally, the mention of "high protein conyent" appears to be a typo and detracts from the professionalism of the response. A more effective approach would include statistics, case studies, or testimonials that illustrate how these birds have performed better in similar contexts. Moreover, inviting the customer to share their specific reliability issues would foster engagement and showcase understanding of their needs.
4.
3
/ 10Question:
"I need to ensure there's adequate support after purchase; what kind of training services do you offer for new suppliers?"
Answer:
Training related to customer relations, digital marketing training, and communication training
Feedback:
The response touches on training services but lacks specificity regarding how these trainings directly relate to the broiler bird industry and the unique needs of new suppliers. It fails to address the prospect's concern about adequate support after purchase in a comprehensive manner. A more effective response would include details on operational training relevant to handling and caring for broiler birds, as well as ongoing support mechanisms such as follow-up sessions or resources. Furthermore, it would enhance engagement to ask the prospect about their specific training needs or concerns to create a more collaborative dialogue.
5.
2
/ 10Question:
"With our fiscal year ending soon, how can we align our purchasing process to ensure we don't miss out on necessary acquisitions?"
Answer:
By outlining the farm mission and objectives. Also having a constant communication with the surpliers, marketers and all those in the chain of production, for efficiency.
Feedback:
The response does not effectively address the prospect's concern about aligning the purchasing process with the fiscal year-end. While mentioning communication and efficiency is relevant, it lacks specific strategies or actionable steps that would help the prospect manage their purchasing in a timely manner. A more effective response would outline a clear plan on how to synchronize their purchasing timeline with their fiscal needs, including deadlines, potential negotiations, or streamlined processes. Engaging the customer by asking about their current purchasing workflow or challenges would also enhance the conversation.
6.
3
/ 10Question:
"Can you clarify how your broiler birds integrate with our existing supply chain without causing disruptions?"
Answer:
They integrate perfectly with the surply chain because their growth rate is timely.
Feedback:
The response is overly simplistic and lacks depth in addressing the customer's concern about integration into their existing supply chain. While mentioning a timely growth rate is relevant, it fails to provide specific details on how this affects overall supply chain operations or mitigates potential disruptions. Additionally, the mention of "surply chain" is a typo that detracts from professionalism. A more effective response would include examples of successful integrations, specific features that facilitate seamless inclusion, and an invitation to discuss any existing supply chain challenges the prospect may be facing.
7.
6
/ 10Question:
"What makes your offering stand out in terms of compliance with industry standards compared to our current supplier?"
Answer:
It stands out because they are purchased from day old level from a firm that has a reputation in producing high quality and disease resistance chicks. Our firm is also licensed by the cooperate affairs commission, and meets the standard of Nafdac and other regulatory bodies.
Feedback:
The response provides some relevant information about compliance with industry standards, such as mentioning the firm's reputation and licensing. However, it lacks depth in clearly articulating how these factors directly translate into tangible benefits for the customer compared to their current supplier. It would be more effective to include specific examples of past compliance success or any unique certifications that differentiate your offering. Additionally, asking the prospect about their current challenges with compliance could create a more engaging and consultative dialogue. Overall, while the response addresses the concern, it misses opportunities for deeper exploration and connection with the prospect's specific needs.
8.
2
/ 10Question:
"I worry about the time investment required to adapt to a new supplier; do you have any streamlined onboarding processes?"
Answer:
Yes we do. Our birds are readily available all year round, because as soon as the birds begin attaining maturity we order new birds to ensure that the surply chain is not disrupted
Feedback:
The response fails to address the concern about the time investment required to adapt to a new supplier. While the mention of ensuring a continuous supply chain is relevant, it does not provide any details about the onboarding process itself or how it is streamlined for new suppliers. Specific information about training, support, and timelines for transitions would be critical to alleviate the prospect's concerns. Additionally, the typo "surply" detracts from professionalism. A more effective response would engage the customer by asking about their current onboarding challenges and how your process could specifically help them.
9.
3
/ 10Question:
"How will switching to your broiler birds affect our long-term operational efficiency, especially if we face a sudden demand increase?"
Answer:
The operational efficiency would not be affected because if the demand is increased, certainly the farm has lots of birds readily available. And the efficiency would not be affected because systems are already put in place to ensure it runs smoothly.
Feedback:
The response attempts to address the customer's concern about long-term operational efficiency but lacks specific details that would bolster confidence in the switching process. While stating that there are "lots of birds readily available" is a start, it does not provide insight into how the transition to a new supplier would impact operations, such as integration processes or potential adjustments required to accommodate increased demand. Additionally, repeating the idea that efficiency won't be affected does not add value and could come across as dismissive of the customer's concerns. A more effective answer would include clear examples of how your current customers have successfully navigated demand increases, how your supply chain ensures consistent availability, and an invitation for the customer to discuss their specific operational challenges. This would create a more engaging and solution-focused dialogue.
10.
2
/ 10Question:
"I'm not entirely convinced about the immediate need for a new supplier; what are the long-term benefits that warrant this change now?"
Answer:
It has so many benefits because if production increased then we would need another another surpliers to fast track sales
Feedback:
The response lacks clarity and specificity, failing to address the customer's concern about the immediate need for a new supplier. It mentions benefits but does not articulate what those benefits are or how they specifically relate to the customer's situation. Additionally, the repetition of the word "another" is a typo that detracts from professionalism. A more effective response would clearly outline the long-term advantages of switching suppliers, such as improved quality, reliability, or cost savings, and connect those benefits to the customer's current challenges or goals. Engaging the prospect with questions about their current supplier's limitations or their specific needs would also create a more collaborative dialogue.