Combat Sports gym
Sales Assessment Results
56
Needs Improvement
10 questions
Maximum score: 100
Completed in
It's time for some real talk. Your average score of 5.6 shows you're stuck in the middle, and that's not where champions reside. You display moments of curiosity and a consultative approach, especially when you engage prospects about their goals or preferences. However, far too often you fall short on substance. You hint at value but don’t dive deep enough into what truly differentiates your gym from the competition. You need to embrace the art of storytelling and explore the unique aspects of your offerings. It’s crucial to ask more probing questions that tap into the prospect’s emotions and experiences, rather than simply skimming the surface. Your responses often lack urgency and a strong closing technique—this is where you need to amp things up. I suggest you study the Challenger Sale and the AIDA Model. These techniques will help you challenge prospects’ thinking and guide them through a compelling journey from attention to action. Remember, the closing moment is your stage, so own it! In sales, every interaction is a chance to build trust and rapport. Listen more, dig deeper, and remember: your goal isn’t just to sell, it’s to transform lives through your offerings. Step it up and turn those missed opportunities into closing wins!
Question Breakdown
1.
4
/ 10Question:
"I love the idea, but how can I be sure this gym is really worth the monthly payments?"
Answer:
The gym is an investment into yourself. Look at the value versus cost.
Feedback:
While your response does touch on the idea of value versus cost, it lacks depth and specificity. To effectively address the prospect's concern, you could have explored more about what unique offerings the gym provides, such as personalized training plans, community aspects, or progress tracking. Additionally, you could have asked questions to understand their personal fitness goals and how the gym could help them achieve those. This would show active listening and a collaborative approach. Overall, your response needs more substance and engagement to build trust and justify the investment.
Score: 4/10
2.
4
/ 10Question:
"I had a bad experience with my last gym; what makes your program different?"
Answer:
What experience turned you off?
Feedback:
The response does a decent job of seeking clarification on the prospect's past experience, which shows an interest in understanding their perspective. However, it misses an opportunity to address the objection directly by not offering any information about what makes the new program different or better. This could lead to the prospect feeling unheard and not reassured. A more effective approach would include acknowledging their concern and providing specific differentiators of your program. Additionally, following up with a question that encourages further discussion would help build rapport and trust. Overall, while there is potential for deeper engagement, this response lacks the necessary elements to fully address the objection and reassure the prospect.
3.
6
/ 10Question:
"I really want to get started, but will I have enough time to fit this into my busy life?"
Answer:
What would be ideal times for you to train? We have classes everyday at different times throughout the day and night.
Feedback:
The response addresses the objection by asking about the prospect's ideal training times, which demonstrates curiosity and a desire to accommodate their schedule. However, it could have been stronger by acknowledging the concern about time management and offering specific solutions or flexibility in class options. Additionally, a closing technique could be employed to encourage commitment, such as suggesting a trial class or discussing how even short sessions can be beneficial. Overall, while the response is on the right track, it lacks a deeper exploration of the prospect's concerns and a stronger push towards a commitment.
Score: 6
4.
6
/ 10Question:
"I've seen other gyms offering similar programs at a lower price; why should I choose yours?"
Answer:
Well, the gym has to really be a great for you. That includes culture, environment, cleanliness, and the service provided. What are you specifically looking in regards to a gym?
Feedback:
The response acknowledges the prospect's concern about pricing and shifts the focus towards the overall value and experience of the gym, which is a good approach. However, it lacks specific points of differentiation that could strengthen the argument. The tone is friendly and open, inviting the prospect to share their needs, which demonstrates curiosity and discovery. To improve, it could include a brief mention of unique aspects of the gym that justify the price, like specialized training programs or experienced coaches, before asking for their preferences. Overall, it's a decent start but needs more substance in addressing the objection directly.
5.
7
/ 10Question:
"I’m not sure my friends would be interested in joining, and I’d prefer to go with someone I know; how do you handle that?"
Answer:
How about you and your friends take three free classes and give it a try before making a commitment?
Feedback:
The response effectively addresses the prospect's concern by offering a low-risk opportunity for their friends to try out the gym together. This approach encourages participation without pressure, aligning well with a consultative selling method. However, it could have been enhanced by asking a follow-up question to explore the prospect's friends' interests or past experiences with fitness. This would demonstrate active listening and curiosity, as well as strengthen the collaborative approach. Overall, the communication was clear and friendly, suitable for the combat sports context, but it missed a chance to deepen the conversation.
Score: 7
6.
4
/ 10Question:
"I’ve heard mixed reviews about gyms like yours; how do I know I can trust you?"
Answer:
Well that's a great question. Check out our reviews on Google and also follow mine and other of our coaches content through our social medias. That way you can get a better feel if our gym.
Feedback:
The response addresses the concern by directing the prospect to reviews and social media content, which is a good start. However, it lacks depth in building trust and could benefit from a more personalized touch. It doesn't acknowledge the prospect's feelings about the mixed reviews nor does it offer any specific examples of positive feedback or success stories from current members. Additionally, it misses an opportunity to ask follow-up questions that could further explore the prospect's concerns and show active listening. A more solution-focused approach that emphasizes the gym's unique value and commitment to customer satisfaction would strengthen the response. Overall, it feels a bit transactional rather than consultative or relationship-oriented and does not employ a closing technique to encourage further engagement.
Score: 4/10
7.
6
/ 10Question:
"What if I don't see results right away; won’t that just be a waste of my budget?"
Answer:
No not at all. Results will come over time and it's never a waste of money investing into yourself. Besides the war that you'll feel will provide the confidence to get your Results faster. What are the goals that you're in search of? We can offer a plan to get you the Results you're looking for and a time-line to keep you on track.
Feedback:
The response addresses the concern about immediate results by emphasizing the long-term benefits of investing in oneself, which is a solid start. However, it could be improved by incorporating more specific language regarding the expected timeline for results and offering more reassurance about the process. The phrase "the war that you'll feel" seems unclear and may not resonate well; clarifying this could enhance understanding. Asking about the prospect's specific goals is a positive move towards curiosity and discovery, but more probing questions about their past experiences or concerns could deepen the engagement. The tone is generally encouraging, but a bit more empathy could strengthen the rapport. Overall, the response is solution-focused but could use a clearer closing technique to reinforce commitment.
8.
7
/ 10Question:
"I’m worried that my current routine might not align well with what you offer; how customizable are your programs?"
Answer:
Every routine is generally customizable for each person. Everyone's different and need different adjustments for their goals. Let's go over you routine and goals so that we can have the right plan made for you.
Feedback:
The response effectively addresses the concern by emphasizing customization, which is crucial in a combat sports gym setting. It communicates clearly and invites the prospect to discuss their goals and routine, showing a collaborative approach. However, it could benefit from a more structured closing technique to guide the prospect toward taking the next step. Additionally, incorporating a few questions to explore the prospect’s specific concerns about their routine could enhance curiosity and discovery. Overall, a solid response but room for improvement in engagement and closing.
9.
6
/ 10Question:
"Can I really justify the investment in a gym membership when I have so many other financial commitments right now?"
Answer:
That is something to consider. How would you rate your health on a priority chart? If you're like me it's pretty high up there. Let's take a look at your budget together and see where we can make this make sense for you. Are you up to that?
Feedback:
The response does a decent job of acknowledging the prospect's concern about financial commitments and pivoting towards a conversation about prioritizing health. By asking about the priority of health, the salesperson attempts to engage the prospect in a thoughtful discussion. However, the response could benefit from a clearer solution-focused approach by emphasizing the long-term value and benefits of the gym membership relative to health and fitness goals. Additionally, offering a more structured closing technique, such as a summary of the membership benefits tailored to the prospect's needs, could strengthen the pitch. Overall, while there is a good foundation in active listening and curiosity, the response lacks a strong persuasive element that could help justify the investment more effectively.
10.
6
/ 10Question:
"I’m considering a few options, but I need to make sure that this will fit my goals perfectly to avoid wasting time and money."
Answer:
Absolutely! Let's sit down and discuss your goals and options and message sure that we're aligned with your future goals.
Feedback:
Your response shows a willingness to understand the prospect's needs, which is great! However, it could benefit from more specificity. Rather than just suggesting a discussion, consider asking probing questions about their goals to uncover details that will help tailor your offering to fit their needs. This aligns well with a consultative selling approach. Also, a stronger closing technique could help move the conversation forward, perhaps by proposing a specific time to meet or offering a free trial session. Overall, you're on the right track but need to deepen the engagement.