Digital Marketing
Sales Assessment Results
36
Needs Improvement
10 questions
Maximum score: 100
Completed in
Let's cut straight to the chase: your performance here is underwhelming, and it's time to face the music. With an average score of 3.6, it's clear that clarity, structure, and engagement are major gaps in your approach. You attempted to address objections, but your responses often felt convoluted and defensive rather than reassuring and confident. Your strongest technique appears to be acknowledging customer concerns, but you need to back that up with specific, compelling evidence to reinforce your position.
There’s a consistent pattern of lacking depth in your responses; you often jump around topics without a logical flow, leaving prospects confused rather than informed. Emphasizing customization is good, but it must tie back to how that customization delivers real value—specifically, how it improves ROI for the client. Additionally, the tone of your responses often lacks professionalism, coming off as casual when it should be authoritative and confident. This is not just about what you say, but how you say it.
To turn this around, dive deep into SPIN Selling and Solution-Focused Selling. Get comfortable with asking probing questions that uncover the client’s true needs and concerns, and then share relevant success stories that illustrate how you've met similar needs in the past. Craft your responses with a clear structure: acknowledge concerns, provide specific solutions, and close with confidence.
Here’s your coaching moment: think of each interaction as a conversation, not a sales pitch. Engage your prospects with curiosity—ask questions that show you care about their unique situation. When you shift your mindset from selling to truly helping, you’ll start to see the difference. Now, get out there and make it happen!
Question Breakdown
1.
3
/ 10Question:
"We're looking at other digital marketing solutions that claim to offer better ROI; how can you prove your service is superior?"
Answer:
Something which is already in the past can’t be changed. But we’ve learnt from our mistakes. You are looking at a bigger picture of a company that is old. If you compare average ROI ours would be better. Not always everything fits in budget and we would customise packages accordingly to your needs.
Feedback:
The response lacks clarity and focus, making it difficult for the prospect to understand the key points. It doesn't directly address the concern about ROI comparisons effectively. Instead of emphasizing how your service can deliver superior ROI with specific examples or metrics, it seems to dismiss the prospect's hesitation about past performance. Mentioning customization of packages is a good point, but it should be tied back to how this customization can lead to better ROI. A more compelling response would leverage data or case studies to illustrate past successes and ROI achieved for similar clients. Overall, the tone could be more reassuring and confident rather than defensive.
To improve, consider using the SPIN Selling method to ask probing questions about what specific ROI metrics they are looking for and share relevant success stories that directly relate to their needs. Also, ensure to acknowledge their concerns more empathetically to build rapport.
2.
4
/ 10Question:
"I need to ensure that our current budget can accommodate any new digital marketing initiatives; what flexibility do you offer?"
Answer:
Any package you choose, if you want to add any new initiatives in it, we would add it in the package complimentary. If it requires only a paid subscription, we would only ask for the charge else we would not ask for it. The package payment can also be done monthly according to the needs and satisfaction. If you want to add any new initiatives or remove any then we would do it. If you take an annual or quarterly package then we would give 15% discount also
Feedback:
The response attempts to address the budget concern by highlighting flexibility in package options and complimentary additions. However, it lacks clarity and structure, making it difficult for the prospect to fully grasp the value offered. The communication is somewhat convoluted, and the tone could be more professional. Instead of clearly outlining how the budget can accommodate new initiatives, it jumps between points without a logical flow. A better approach would be to first acknowledge the budget concern, then explain specific options and benefits clearly, possibly employing a consultative or solution-focused selling technique. Additionally, incorporating a closing technique, such as a summary close, would help reinforce the value. Overall, while there are elements of a solution-focused approach, the lack of clarity and structured communication hinders effectiveness.
3.
3
/ 10Question:
"Given the current economic climate, how can we be sure that investing in your services won't be a risk?"
Answer:
Given the current economic climate, it’s the best time to invest in our services, when everyone is selling, you should buy and when everyone is buying you should be selling. Our services help every brand to grow.
Feedback:
While the response attempts to counter the objection with a general statement about investing during economic downturns, it lacks specific details or examples that would help reassure the prospect. There is no exploration of the prospect's specific situation or needs, which is critical for effective objection handling. A more solution-focused approach using the SPIN or NEAT methods to delve deeper into their concerns would have been beneficial. Additionally, the tone comes off as somewhat dismissive rather than empathetic, which is crucial in building rapport. Overall, the response feels more like a sales pitch than a collaborative discussion.
Score: 3/10 for a lack of depth and personalization in the response.
4.
5
/ 10Question:
"Our last vendor didn't deliver as promised; what assurances can you provide regarding the effectiveness of your strategy?"
Answer:
You can check our customer reviews and other than that if you want to check if our customers are satisfied or not we can connect them with you. We also provide customised packages according to your needs. Our first aim is to make the customer satisfied then we move to our client satisfaction
Feedback:
The response acknowledges the prospect's concern about past vendor performance, which is a good start. However, it lacks a strong assurance about the effectiveness of the strategy beyond suggesting customer reviews. Instead of just offering to connect them with existing customers, it would have been more effective to share specific case studies or metrics that demonstrate past success. The mention of customized packages is positive, but it could have been framed as part of how those packages specifically address the concerns raised. Overall, the communication could be clearer and more structured to instill confidence. A more proactive approach in addressing the objection directly with evidence would improve this response significantly.
Score: 5
5.
4
/ 10Question:
"I have concerns about our team's ability to adopt and integrate your digital marketing solutions within our existing processes."
Answer:
Everything will be managed by our team from finding products to clicking photographs, from writing bios to Insta and Facebook accounts. Before posting we will be sharing the post to you on email, if we get a green flag, we’ll move forward else based on your reviews we’ll make the changes.
Feedback:
Your response attempts to address the concern by outlining the support your team will provide, which is a good start. However, it lacks a deeper exploration of the prospect's specific concerns about integration and adoption. Instead of just stating what your team will do, ask questions to understand their current processes better and how they envision the integration. This shows active listening and curiosity. You could also emphasize the benefits of the collaboration to ease their fears. Overall, while you provided some reassurance, more engagement and exploration of their concerns are needed for a stronger response.
6.
4
/ 10Question:
"How do you ensure compliance with local regulations, especially when dealing with customer data?"
Answer:
Handling customer data is very crucial, for that we use crypto to decode and encode the data for privacy issues, so that the data doesn’t get leaked. For local regulations, we’ve a few people on ground that helps us understand the data better and understand customer requirements and needs
Feedback:
The response touches on important aspects like data privacy and local compliance, but it lacks depth and clarity. While mentioning the use of crypto for data encoding is a good start, it doesn't explain how that directly ensures compliance with regulations. Additionally, stating that you have people on the ground is vague; more detail about their roles or how they contribute to compliance would strengthen the argument. There’s a missed opportunity to explore the value of compliance to the prospect's business and to ask follow-up questions that could uncover more of their specific concerns. The tone is somewhat casual, which might not resonate with every prospect in the digital marketing industry. Overall, the response fails to effectively address the concern in a comprehensive and structured manner. Score: 4
7.
5
/ 10Question:
"We've been considering a more established competitor; what sets your services apart in terms of technical capabilities?"
Answer:
In terms of technical capabilities, we provide better customised packages to our customers and we offer more services for less price. We also have better field knowledge and domain experience.The established competitor being already experienced has a causal approach and we have an innovative approach for every problem. We provide different solutions for every problem, situations, products and services.
Feedback:
The response addresses the objection about technical capabilities by highlighting customization and pricing. However, it lacks specificity and fails to clearly differentiate the services in a compelling way. Phrases like 'better customized packages' and 'more services for less price' need clearer examples or evidence to substantiate these claims. Furthermore, the concept of a 'causal approach' versus an 'innovative approach' is vague—specific examples of how your innovation has solved past client problems would strengthen your position. There's no clear closing technique used to guide the prospect towards a decision. Overall, while there are positive elements, the response could benefit from more clarity, value exploration, and a collaborative tone to engage the prospect effectively.
8.
3
/ 10Question:
"There are pressing projects on our agenda right now; why should we prioritize your digital marketing service over these?"
Answer:
With digital marketing, these products can be a huge success in the market. Digital marketing can help me expanding your customer base. It can also provide with new and loyal customers.
Feedback:
The response lacks depth and specificity. While it addresses the potential benefits of digital marketing, it fails to directly tackle the prospect's concern about prioritization. A stronger answer would connect the urgency of the prospect's projects with how digital marketing can enhance or support those initiatives—perhaps by providing examples or case studies that illustrate quick wins or immediate ROI. Additionally, the tone could be more engaging and consultative, inviting a discussion rather than just stating benefits. Overall, the response misses an opportunity for curiosity and discovery by not asking about the specific projects or goals the prospect is currently focusing on.
Score: 3
9.
3
/ 10Question:
"Can you provide a clear example of how your services have resulted in increased scalability for a company similar to ours?"
Answer:
Our services has increased the customer base of a product based company be 25% and has also helped by understanding the customer needs and helped in expanding new products and introducing new clients.
Feedback:
The response provided lacks clarity and specificity. While it mentions a 25% increase in customer base, it fails to detail how the services specifically contributed to scalability, particularly for a company similar to the prospect's. Additionally, there are grammatical errors, such as 'has increased' instead of 'have increased,' which detracts from professionalism. A more effective approach would have included a concrete case study with metrics, specific strategies employed, and how those strategies can be applied to the prospect's situation. Overall, the response does not effectively address the objection or demonstrate value.
10.
2
/ 10Question:
"I need to see more detailed projections on the long-term value of your services before moving forward."
Answer:
The long term services would provide a discounted price for services.
Feedback:
The response provided does not effectively address the prospect's request for detailed projections on the long-term value of services. Instead, it only mentions a discounted price, which does not tackle the core concern of the objection. Clear communication and a solution-focused approach are lacking here. Instead of just mentioning a discount, it would be beneficial to outline specific metrics or case studies that demonstrate the long-term value and ROI of the services. Additionally, there is no inquiry to further understand the prospect's needs or to build rapport. Overall, this response feels transactional rather than consultative, which is crucial in digital marketing.
Consider using a more engaging approach that includes asking about the prospect's goals and how your services can help achieve them, while also providing data or testimonials that illustrate the long-term benefits.
Score: 2/10 for minimal engagement and lack of detailed response.