Electrical cable
Sales Assessment Results by Hassan Jimba Haruna
26
Needs Improvement
10 questions
Maximum score: 100
Completed in
Let’s not sugarcoat it: your performance is underwhelming, and it’s time to step up your game. You’ve shown a consistent struggle to engage with customer concerns in a meaningful way, and this is really hurting your credibility. There’s a clear pattern of vague, unsubstantiated responses that fail to instill confidence in your solutions. You need to understand that simply acknowledging a customer's concern isn't enough; you must back it up with specific evidence and examples that resonate with their needs. Your responses lack the depth and detail required to build rapport and trust.
To turn this around, I suggest you dive into SPIN Selling and Consultative Selling techniques. These approaches will not only help you ask the right questions but also guide you to provide tailored solutions that address specific customer pain points. You need to practice listening actively and responding with empathy and relevant information.
Here's your coaching moment: Remember, every customer interaction is an opportunity to build a relationship. If you want to convince prospects to trust your solutions, you have to show them you understand their world and can deliver value. Get specific, get personal, and most importantly, get better.
Question Breakdown
1.
1
/ 10Question:
"We're concerned about the long-term reliability of these cables compared to our existing vendor's products."
Answer:
My products has all the quality it takes to be trusted and longevity is not a problem. We are reliable for a long term business terms . Thank you
Feedback:
The response lacks depth and specificity. Simply stating that your products are reliable does not address the customer's concern about long-term reliability compared to competitors. You should provide evidence or examples of reliability, potentially mentioning certifications or customer testimonials. Additionally, asking follow-up questions to further understand their specific concerns would demonstrate curiosity and engagement. Overall, the communication is vague and does not effectively build rapport or confidence in your solution.
2.
3
/ 10Question:
"How do these cables integrate with our current wiring system without causing disruptions?"
Answer:
Our cable has under gone all the necessary test and government compliance so therefore it is well assured and reliable for all type of construction and projects. E.g SON of Nigeria.
Feedback:
While you provide some assurance about the reliability and compliance of your cables, your response does not directly address the customer's concern about integration with their existing wiring system. It’s crucial to explain how your cables can seamlessly fit into their current setup to avoid disruptions. Consider mentioning any specific features that facilitate this integration or providing examples of past successful installations. Additionally, it would be beneficial to invite further questions or express willingness to discuss their specific wiring systems to build rapport and demonstrate an understanding of their needs.
3.
4
/ 10Question:
"What if we find better competitive pricing after committing to a purchase?"
Answer:
Pricing is of great factor in sales but our service offer the best quality among its contemporary. So therefore we give what we can guarantee.
Feedback:
This response touches on the importance of pricing but falls short of directly addressing the customer's concern about the potential for better competitive pricing after commitment. You should emphasize the value and quality that justify the price, possibly providing examples of ROI or cost savings over time. Additionally, it would be beneficial to reassure the prospect of your commitment to their satisfaction and offer to revisit pricing or terms if they find a legitimate competitor with a better offer. Engaging them with questions about their pricing criteria or what alternatives they are considering could also enhance your response.
4.
3
/ 10Question:
"Can you guarantee that your product won't require additional maintenance costs down the line?"
Answer:
Our guarantee is topnotch but however maintenance is key in a long term period.
Feedback:
Your response acknowledges the importance of maintenance, but it fails to directly address the customer's request for a guarantee against additional maintenance costs. Instead of stating that maintenance is key, you should emphasize how your product is designed to reduce maintenance needs or the potential for unexpected costs. Providing examples of long-term performance or customer experiences where maintenance was minimal would strengthen your response. Additionally, consider asking the prospect about their current maintenance experiences to better understand their concerns and build rapport. Overall, your answer lacks clarity and does not instill confidence in the customer regarding potential future costs.
5.
4
/ 10Question:
"We're evaluating our current budget allocations, and I'm unsure if we can accommodate this luxury purchase right now."
Answer:
That's pretty ok by us as we anticipate and hopefully you get back to us . Although we can also make an arrangement that suits your budget thank you.
Feedback:
Your response acknowledges the budget concern, which is a good start, but it lacks specificity and assertiveness. Simply saying 'that's pretty ok by us' doesn't engage the prospect or explore their situation further. Instead, you should proactively offer tailored solutions or flexible payment options to address their budget constraints. Asking questions about their budget range or timeline for making a decision could enhance your understanding of their needs and demonstrate your willingness to collaborate. Building rapport around budgetary concerns requires a more consultative approach. Overall, your response could benefit from more depth and a stronger emphasis on solutions that align with their financial situation.
6.
3
/ 10Question:
"Given recent market fluctuations, how do you ensure your pricing remains competitive over the next fiscal year?"
Answer:
Maintaining our existing customers and making sure that global trends is been followed carefully and attend exhibitions to enlighten our clients
Feedback:
Your response addresses customer retention and awareness of global trends, which is a positive start. However, it does not directly answer the concern regarding how you will ensure competitive pricing amidst market fluctuations. It would be more effective to explain specific strategies you have in place for pricing adjustments, such as market analysis, cost management, or how you source materials efficiently. Additionally, consider offering insights into how you’ve maintained competitive pricing in the past or asking the prospect about their pricing concerns for a more engaging dialogue. Overall, the response lacks clarity and focus on the specific issue raised.
7.
3
/ 10Question:
"I need assurance that switching to your cables won't disrupt our daily operations during implementation."
Answer:
Like I said sir our products comes with a topnotch guarantee and you can count on us
Feedback:
Your response offers a guarantee, which is a positive aspect, but it fails to directly address the customer's concern about potential disruptions during implementation. The prospect is looking for specific assurances regarding how you will manage the transition to avoid operational disruptions. Consider discussing your implementation process, any support you provide during the switch, and how you ensure minimal impact on daily operations. Asking the prospect about their specific operational concerns would also show that you are listening and genuinely care about their needs.
Overall, this response lacks the detail and reassurance necessary to instill confidence in the prospect.
8.
3
/ 10Question:
"Is there a risk of these cables becoming obsolete quickly due to evolving technology in the electrical industry?"
Answer:
We are advance and we take seriously new trends on products and services
Feedback:
Your response recognizes the importance of staying current with trends, but it lacks depth and specific information to effectively address the concern about obsolescence. You should provide examples of how your company adapts to technological changes, such as ongoing R&D efforts, partnerships with innovators, or products designed for longevity and adaptability. Additionally, engaging the prospect by asking about their concerns regarding technological advancements could show you’re actively listening and understanding their needs better. Overall, the response is vague and does not instill confidence in the prospect about the future relevance of your products.
9.
2
/ 10Question:
"What are the regulatory standards these cables meet, and how do they compare to those of other brands?"
Answer:
SON of Nigeria and all the necessary body needed to look into.
Feedback:
Your response mentions the SON of Nigeria as a regulatory body but lacks clarity and depth regarding the specific standards that your cables meet. Instead of just naming the organization, you should explain the relevant standards and how they ensure product safety, reliability, and compliance. Additionally, comparing your cables to competitors in terms of regulatory compliance would strengthen your response. Engaging the prospect by asking about their specific compliance concerns or the standards they are currently familiar with could also enhance your communication and build rapport. Overall, this response fails to fully address the complexity of the customer's question.
10.
0
/ 10Question:
"How will this change impact our team's workflow, especially considering we already have a full plate?"
Answer:
Gross growth
Feedback:
This response is entirely unresponsive and does not address the customer's objection regarding workflow impact. The phrase 'Gross growth' lacks context and clarity, failing to provide any meaningful information or assurance about how the implementation of your cables will affect their team's operations. Rather than vague statements, it's crucial to provide specific insights into how your product can enhance efficiency, ease the workload, or integrate into their current processes. Overall, this response does not demonstrate understanding of the customer's concerns, nor does it foster any level of trust or engagement.