Audiobook Production
Sales Assessment Results

"We already have a system for audiobook production in place; why should we switch to yours?"

Our audiobook production system has streamlined the process of getting your audiobooks published quickly and efficiently. All you do is upload your audio and we take it from there and all the way to publishing. There are no employees or contractors you have to manage or pay. We do the work for a fraction of the price.

The response effectively addresses the concern by highlighting the benefits of switching to the new system, such as efficiency and cost savings. However, it misses an opportunity to engage with the client's current system by asking questions to understand their needs better. Communication is professional, but it could be more personalized. The closing technique is weak; it doesn't encourage further conversation or a call to action. Additionally, it could include a comparison of specific advantages the new system offers over the existing one to enhance the solution-focused approach.

"Your pricing is significantly higher than what we were expecting; can you justify the cost?"

We have a team of coders who have built the software and manage any technical issues within. We only recruit the most educated and experienced programmers from Big Tech Companies. One of the other reasons we also charge what we do is our data storage facility. It's completely secured and monitored to prevent outside spyware or malware from infiltrating your work. Once you publish a title with us, your family or heirs will be able to access the books for the next 75 years beyond your death.

The response provided does not effectively address the client's concern about the pricing. While it mentions the quality of the team and security features, it fails to connect these points directly to the value they bring that justifies the higher cost. The communication is somewhat professional, but it lacks a strong closing technique to guide the client toward a decision. Additionally, it does not focus on how these features benefit the client specifically, which is crucial in overcoming objections. A more solution-focused approach would involve directly explaining how the investment translates to better quality output, potential revenue, or peace of mind. Overall, the response misses the mark on addressing the customer's needs and concerns.

"How do I know the quality of your production will meet our standards?"

We have a catalog of 80 number 1 best-sellers with average reviews of 4.95 stars for tonality, execution, and flow of production.

The response effectively addresses the concern by providing specific evidence of previous successes, which helps to build credibility. The mention of a catalog of best-sellers and high average reviews is a strong selling point that speaks directly to quality assurance. However, while the communication is professional, it lacks a closing technique that invites further engagement or encourages the prospect to take the next step. To enhance the response, consider adding a follow-up question or an offer for a sample to showcase your quality further. Overall, a solid response but could use a stronger closing technique.

"We’re currently in a tight budget cycle and won’t be able to make any new investments for the next few months."

We have a partner financial company that will allow you to get started today with a low investment that fits your budget at a low interest rate. This is exclusive to new clients working with us.

Your response effectively addresses the concern about budget constraints by introducing a financial solution that allows the prospect to start without a large upfront cost. However, the communication could be more polished; consider providing more context about the financial partner and how their terms compare to competitors. The closing technique could be stronger—encouraging the prospect to consider a specific next step (like scheduling a call with the financial partner) could improve engagement. Overall, your solution-focused approach is commendable, but a bit more finesse in communication and closing could elevate your response.

"Our team is too busy right now; we don’t have the bandwidth to start a new project like audiobook production."

That's where we can help. In a simple 30 minute meeting, we can obtain the information necessary from your team to narrate, edit, and distribute your audiobook. Artificial intelligence has allowed us to streamline this process for your team as well as ours.

The response effectively addresses the concern by proposing a quick 30-minute meeting to gather necessary information, showing consideration for the team's time constraints. It maintains a professional tone and introduces the value of AI in streamlining the process, which demonstrates a solution-focused approach. However, it lacks a strong closing technique to encourage the prospect to take action or schedule the meeting. To enhance the response, consider adding a specific call to action, like suggesting times for the meeting or emphasizing the benefits of getting started now.

"We’ve heard mixed reviews about your company; how can you address our concerns?"

Overall, 99% of our clients are happy with our services, and we also acknowledge there are times when circumstances may have prevented us from performing to our client's expectation. With that said, I'm always happy to have a conversation regarding your concerns about mixed reviews about my company. If you have a specific review or situation you'd like to discuss, I have time available this week between 9 am to 5 pm Monday-Friday. Let me know what day and time works best for you.

The salesperson begins by addressing the concern with a positive statistic about client satisfaction, which is a good approach. Acknowledging that there are circumstances that may lead to mixed reviews shows awareness and humility. However, the response could be more effective by directly addressing the mixed reviews rather than just inviting further discussion. The offer to schedule a conversation is a solid closing technique, but it lacks urgency or a stronger call to action. Overall, while the communication is professional, it could be more solution-focused by offering specific examples of how they've improved based on feedback or what they do to ensure client satisfaction. Overall, it’s a decent response, but there's room for improvement.

"I've been approached by a competitor offering a similar service at a lower price; how do you differentiate?"

We've done the research and not all of our competitors have private data storage facilities, or are hiring programmers and coders direct from big tech. Furthermore, 98% of them are using a 3rd party SAAS that has been known to experience 72% up time. We have over 30 years of experience producing audiobooks for well-known authors. Our programmers are audio producers and have studied audiology and are proficient in all major audio production software. Most new companies and their employees coming online have never stepped foot in a studio.

The response highlights key differentiators, such as private data storage and experienced personnel, which is effective in addressing the concern of lower pricing from competitors. However, the tone comes off as somewhat dismissive of competitors, which could be perceived as unprofessional. A more solution-focused approach would benefit from emphasizing the value of quality over price, perhaps suggesting a meeting or trial to demonstrate superiority. There’s a lack of a clear closing technique to encourage further engagement. Overall, while the response has valid points, it misses on professionalism and closing.

"We don’t see the immediate value of audiobooks for our audience; can you explain the benefits?"

An audiobook is a great conversation starter, but also a way for your company to share its mission, vision, and core values around the products and services you offer. Human beings are natural voyeurs and we like to listen and hear stories. Another benefit of having an audiobook is not everyone in your audience can read due to challenges with dyslexia or blindness, so an audiobook is another way for your company to cater to many consumers who are often left out. A huge benefit around having an audiobook is it allows you to have a static digital asset that lives in society in perpetuity. Record once, and share your company's mission, vision, and core values forever.

Your response does a decent job of addressing the objection by highlighting several benefits of audiobooks, such as inclusivity and long-term value. However, it lacks a strong closing technique—there's no clear call to action or invitation for further discussion. While the conversational tone is engaging, it could be more professional, especially when discussing serious topics like accessibility. Additionally, you could focus more on how these benefits directly relate to the specific audience of the client, making it more tailored and effective. Overall, good points made but needs stronger framing and a clear next step for the prospect. Score: 7

"What happens if we don’t see a return on our investment after using your service?"

If you don't see an immediate return on investment after using our service, our marketing team will keep working with your company to help promote your company. As part of our service, we have a massive email list of subscribers, an internal community, and a massive social media presence. Part of our agreement with you, if you choose to work with us is to help connect, engage, and promote your product and service to a qualified purchasing audience.

Your response somewhat addresses the concern by mentioning ongoing support from the marketing team, which is a positive aspect. However, it lacks specific details on how long it might take to see a return on investment or the metrics that will be used to measure success. This omission leaves the client without a clear expectation. The professional communication is decent, but it could be more engaging. You should also emphasize how your services have led to success for other clients in similar situations. Lastly, while you mention continued marketing efforts, there isn't a clear closing technique or a strong call to action to reassure the client. Overall, a more solution-focused approach, with concrete examples and a stronger closing statement, would improve your response.

"Can you provide examples of successful projects you’ve completed for companies in our industry?"

Yes, we've worked with well over 100 entrepreneurs, speakers, coaches, and business owners. They include Ryan Stewman of Apex Business Association. He's the leader in Sales and Marketing in the Digital Age. Burton Hughes, a successful Sales Manager in the Roofing Industry, Fitness Model, and Pro Bodybuilding competitor. To see a full list of our happy and successful clients, simply visit www.mediasprinkles.com/clienttestimonials

The response does a decent job at addressing the objection by mentioning notable clients, which adds credibility. However, it lacks specific examples of projects within the audiobook production industry, which is what the prospect asked for. The communication is professional, but it could be more engaging by providing a narrative around the successes of those clients. The closing technique is missing; there's no direct invitation for further discussion or a follow-up. Overall, while it provides some valuable information, it doesn't fully meet the prospect's request for relevant examples. To improve, consider sharing specific project outcomes or testimonials related to audiobook production that highlight your capabilities in that specific niche. This would also enhance the solution-focused approach.