podcasting
Sales Assessment Results

"We've tried podcasting before and it didn't yield any results, why would this time be different?"

You are asking the right questions and I love to hear that. The people that have come to us saying that exact same sentence have been the ones who have the most success.

The response acknowledges the objection but lacks a strong explanation of why this time would be different. While it shows enthusiasm, it doesn't provide specific reasons or evidence to address the concern of past failures effectively. Additionally, there is no clear closing technique or solution presented to encourage the prospect to reconsider. Overall, the professional communication is friendly, but it could be more persuasive and focused on solutions. To improve, consider sharing success stories or specific strategies that differentiate your current offering from the past attempts. This could enhance credibility and move the conversation forward more effectively.

"Your pricing seems high compared to other content creation options, can you justify it?"

What other content creation options have you looked at? I don't know what other companies are doing, but the way we price our product is based on one thing... value.

The response addresses the concern by asking the prospect about their comparison, which is a good strategy to understand their perspective. However, it falls short in effectively justifying the price by not providing specific details or examples of the value offered. The communication is professional, but it lacks warmth and connection. There's no clear closing technique or call to action, and the focus is more on questioning than on presenting a solution. A more effective response would directly highlight the unique benefits and ROI of your service compared to competitors. Overall, the response feels incomplete and could use more empathy and persuasion.

"Our marketing budget is already allocated for the year, we can't afford to add podcasting now."

What made you want to reach out to us then? If I may be so frank with you, if marketing wasn't an issue, we most likely wouldn't be on this call. I'd be very curious on what you think this issue looks like in 3-6-9 months from now. Did it make sense to stick with a product that has you searching for alternatives?

The response does not effectively address the concern about the allocated marketing budget. Instead of offering a solution or alternative, it seems to deflect the question and puts the onus back on the prospect. This could come off as confrontational rather than understanding. Professional communication is present, but the tone could be perceived as dismissive. There's no clear closing technique or solution-focused approach, as the response lacks a direct proposal or value proposition that aligns with the prospect's budget constraints. Overall, this response misses the mark in creating a collaborative dialogue. To improve, consider acknowledging their budget concerns directly and suggesting how podcasting could fit within their existing plan or be a phased approach that requires minimal initial investment.

"How do we know your podcasting service will actually reach our target audience?"

Traditional media is like steering a ship, whereas podcasting is more akin to a jetski. In a large ship or cruise liner, you don't get to make hard left and right turns, you need to talk to 10-15 people to make any substantial move actually happen... that's why I love podcasting. With real time data and the manueverability of a jetskit, we get to pivot to ensure that we are exactly in your sweet spot target audience.

The response attempts to use a metaphor to illustrate the flexibility of podcasting compared to traditional media, which is somewhat creative. However, it doesn't directly address the customer's concern about reaching their specific target audience. It lacks concrete evidence or examples of how the service has successfully reached target audiences in the past, which could instill confidence. The communication is professional but could benefit from a more straightforward approach to directly tackle the objection. Additionally, there is minimal closing technique present; inviting the customer to discuss specific audience metrics or case studies could enhance the effectiveness. Overall, while the metaphor is engaging, it doesn't provide a solid solution or commitment to addressing the client's specific needs.

"We already have a strong social media presence, why should we invest in podcasting?"

The best time to plant a tree was 20 years ago.. the second best time to plant a tree is today. It is undeniable that podcasts are growing and that their influence will sky rocket over the coming years. Lucky for you, you already have a strong asset in your social media, but if you had the chance today, wouldn't you buy some bitcoins for $100?

While the response is creative and attempts to draw a parallel with the growth of podcasting, it lacks a direct address of the concern regarding the existing strong social media presence. It could be more effective by highlighting how podcasting can complement and enhance their current strategy rather than positioning it as a replacement. Additionally, the closing technique could be improved by asking an engaging question that invites further discussion. Overall, the professional communication is there, but the effectiveness and solution-focused approach need significant improvement.

"What if we invest in podcasting and it doesn't generate any leads for us?"

Like anything, podcasting is a relationship game. Although we are confident that it absolutely will generate leads, a potential more important metric to look at is Opportunity. The relationship building and indirect opportunities that become available when your relationships blossom and people start to open their rolodex to you, THAT is where the real growth is.

The response acknowledges the concern about lead generation, which is effective in addressing the objection. However, it could be more direct in providing evidence or examples of how podcasting has led to leads in the past. The communication is professional, but it lacks a strong closing technique to reassure the prospect. Instead of solely focusing on relationships and opportunities, it could also mention specific strategies or metrics for measuring success in lead generation. Overall, it has a solution-focused approach but needs a bit more clarity and persuasive closing.

"Can you provide case studies or testimonials from companies similar to ours?"

Being a newer company, our reservoir of testimonials and case studies isn't built up yet, and I wouldn't want to claim success that isn't mine. What I can share with you is hard metrics. I've helped one show book and interview over 200 guests and another show eclipse 20,000 downloads in the first 6 months. neither of these two shows were exceptionally unique, only in that they followed the plan and delivered huge value to their audience! Like I plan to do with you.

Your response does a good job of acknowledging the objection, but it could be more effective by offering alternatives to case studies, such as sharing insights or strategies that led to those metrics. The communication is professional, but it could benefit from a more confident closing technique, inviting the prospect to discuss how those metrics can translate to their success. While you highlight your achievements, emphasizing how those successes align with the prospect's goals would strengthen your solution-focused approach.

"We’re concerned about the time commitment required to produce a quality podcast, how can we manage that?"

Another great question that so many of our successful podcast hosts ask. The only thing I require from you to get this podcast started is an hour of your time to understand your vision and goals for the show, after that, the only thing you need to do is show up and perform. Everything from production to guests will be handled for you.

The response effectively addresses the concern by minimizing the time commitment needed from the client after the initial consultation. It acknowledges the commonality of the concern, which adds relatability. However, while the communication is professional, it could benefit from a bit more detail on how you manage the production process and what kind of ongoing support is provided. Including a closing technique, such as suggesting a follow-up meeting or offering a trial period, would help reinforce the solution-focused approach. Overall, it’s a solid response but lacks a bit of depth and a more persuasive closing technique.

"There are so many podcasts out there, how do we ensure ours stands out?"

There is a HUGE hurdle that we will need to surpass... and that is record more than 17 episodes... 17 is the magic number where more than 90% of podcasts go to die. I'm being a bit sarcastic in the sense that 17 is a huge hurdle, but the truth is there is only 1 of you and no other show can replicate that.

The response addresses the concern about standing out in a crowded podcast market by emphasizing the unique value of the individual behind the podcast. However, the sarcasm might detract from the professionalism of the communication. While the mention of the '17 episodes' statistic is engaging, it could be misinterpreted as dismissive rather than solution-focused. A stronger closing technique could include specific strategies for differentiation beyond just the individual aspect, such as niche targeting or unique content formats. Overall, the message is somewhat effective, but it lacks a clear and professional approach to directly addressing the client's concern.

"What if we don’t have enough content to sustain a podcast long-term?"

I'd love to know more about what "enough content" and "long-term" mean to you?

The response starts well by inviting the prospect to clarify their concerns, which is a good way to engage them in dialogue. However, it lacks a direct reassurance or solution to the objection about sustaining content. While the inquiry shows interest, it doesn't effectively address the concern or provide a closing technique that could lead to a resolution. Additionally, the professional communication is there, but it could be more assertive in offering solutions or examples of how others have successfully sustained podcasts with limited content. Overall, it opens the conversation but falls short of providing a solid foundation to overcome the objection.