Content Agency Services
Sales Assessment Results
48
Needs Improvement
10 questions
Maximum score: 100
Completed in
Let's cut to the chase: your performance is underwhelming, sitting at an average score of 4.8. You’ve shown glimpses of skill, particularly in addressing concerns with live engagement tracking and specific solutions like preloading content, but those moments are overshadowed by a lack of clarity and depth in your overall responses. There’s a definite pattern of missed opportunities; you often rush through explanations without fully engaging the prospect or exploring their needs. Your attempts at building rapport are there but fall flat due to a lack of empathy and professionalism. To elevate your game, dive deep into Solution Selling and Consultative Selling. These techniques will help you frame your conversations around the prospect's pain points and needs, enhancing your responses significantly. Remember, it's not just about answering questions, but about fostering a collaborative dialogue. Take this coaching moment to heart: every interaction is a chance to build trust and demonstrate value. Slow down, listen actively, and engage meaningfully. You have the potential to rise above this, but it’s going to take more than just surface-level engagement.
Question Breakdown
1.
6
/ 10Question:
"I’m not sure if this fits into my budget right now, can you explain how your service can deliver a quick return on investment?"
Answer:
Totally understand, you told me youre customer LTV is $4000, so that means that we only need 1 customer a month to make this worth it. Does that make sense?
Feedback:
The response effectively addresses the budget concern by tying the service value to the customer's Lifetime Value (LTV), which is a good start. However, the communication could be clearer and more structured to enhance understanding. It lacks a deeper exploration of how your services specifically contribute to achieving that ROI. A more solution-focused approach would involve highlighting specific outcomes or case studies that demonstrate previous success with similar clients. Additionally, asking a follow-up question to gauge the prospect's thoughts on this would show active listening and curiosity. Overall, while you touched on a key point, the explanation feels a bit rushed and could benefit from more elaboration and engagement.
2.
6
/ 10Question:
"I need to discuss this with my team first; we have a few other projects in the pipeline that might be prioritized before this one."
Answer:
Cool, whats important to you guys when figuring out which projects to prioritize ?
Feedback:
This response is effective in that it acknowledges the objection and opens up a dialogue. By asking about what is important to the team when prioritizing projects, the salesperson demonstrates curiosity and a willingness to understand the prospect's decision-making process. However, the response could be enhanced by incorporating a sense of urgency or value related to the offering, which could help sway the prospect's priorities. Additionally, a more collaborative tone could strengthen rapport. Overall, it's a good start but lacks depth in addressing the concern and exploring value further.
3.
4
/ 10Question:
"I’ve had a bad experience with a content agency before; how can I be sure your team won't let me down?"
Answer:
I dont wanna wear the black eye for a fight I was never in however you said they had no money back guarantee, right? So we offered that and took 5 hours of your plate each week so we can ensure youre working on the highest roi priorities
Feedback:
The response somewhat acknowledges the prospect's concern about past experiences but lacks empathy and a consultative tone. It could have been more effective if it had started with an acknowledgment of the bad experience to build rapport. The mention of the money-back guarantee is a good point, but it feels somewhat defensive and dismissive of the prospect's feelings. Additionally, there is no clear closing technique or an invitation for further discussion, which limits the effectiveness of the response. Overall, the response could benefit from more active listening and curiosity to explore the specific issues the prospect faced previously to better tailor the conversation.
4.
4
/ 10Question:
"Your monthly payment option feels a bit steep; is there any room for negotiation on pricing?"
Answer:
I have room to move it down but you said youre goal is to go from 100k mo to 200k mo so charging any less than 5k just doesnt seem to make sense. Do you actually believe our team can help you acheive that? Does that make sense or am I missing something?
Feedback:
The response attempts to address the concern about pricing but misses the mark in several key areas. Firstly, it lacks empathy; acknowledging the prospect's budget sensitivity would strengthen the rapport. Secondly, while it introduces a question about the prospect's belief in the service's capabilities, it comes off as defensive rather than collaborative. This could be perceived as challenging rather than engaging. The response also fails to explore any other value propositions or solutions that could justify the cost, missing an opportunity to demonstrate the return on investment. Additionally, there's a spelling error ('acheive' instead of 'achieve'), which could detract from professionalism. Overall, the response could be more solution-focused and value-driven, incorporating a more consultative approach.
Score: 4/10
5.
2
/ 10Question:
"I’m concerned about how quickly we can get started; can you assure me that your team can meet our urgent timeline?"
Answer:
Yup, for sure, outside of that is there anything else you're concerned about?
Feedback:
The response lacks substance and fails to directly address the prospect's concern about the timeline. While it's good to ask if there are other concerns, it would be more effective to first reassure the prospect about the urgency of their timeline. A better approach would involve sharing specifics about the team's capacity, past experiences with tight deadlines, and possibly outlining a clear action plan or timeline to build confidence. This response doesn't demonstrate active listening or show a solution-focused approach. Overall, it feels dismissive rather than engaging.
Score: 2 out of 10 for lack of direct response and minimal engagement.
6.
5
/ 10Question:
"I’ve heard mixed reviews about your agency in the past; what steps are you taking to improve your reputation?"
Answer:
Well, if theres a specific concern we can address that? Outside of that we eat breath and sleep improvement. Would you like to see our debreif and growth process?
Feedback:
The response starts with an attempt to address the concern, which is a good approach. However, it lacks clarity and professionalism in tone, especially with the informal phrasing "we eat breath and sleep improvement." This could undermine credibility in a content agency context. The offer to show the debrief and growth process is a positive step, but it could have been framed more effectively by asking specific questions about the prospect's concerns and showcasing how the agency has actively worked on improvements. Overall, the response could benefit from more structured communication and a stronger focus on building trust.
Consider refining your messaging to highlight specific improvements made and how they align with client needs. A more engaging and reassuring tone will help build rapport.
Score: 5
7.
7
/ 10Question:
"What happens if the content doesn’t resonate with our audience? How will you adjust your strategy?"
Answer:
Great question, we will know immediately with our live engagement tracking. We also meet weekly to go over whats working and whats not. Does that work for you?
Feedback:
The response effectively addresses the concern by highlighting the use of live engagement tracking and weekly meetings to assess content performance. However, it could benefit from a bit more detail on how adjustments will be made based on feedback and engagement metrics. The closing question is a good way to engage the prospect, but it could be more open-ended to encourage further discussion. Overall, the tone is appropriate for the industry, but a deeper exploration of the value of these strategies would enhance the response.
8.
7
/ 10Question:
"I’m worried that changing agencies will disrupt our current workflow; how do you plan to integrate with our existing processes?"
Answer:
We preload the content so we have a buffer for the transition. We'll have 2 weeks of content ready for you to go and step in to manage the tech issues as you move the other agency out
Feedback:
Your response addresses the concern well by offering a specific solution (preloading content) that provides reassurance about a smooth transition. However, it could benefit from a more collaborative tone and some curiosity-driven questions to better understand their current workflow and any specific concerns they might have. For example, asking about their existing processes or what their biggest pain points have been with the current agency could help you tailor your approach even further. Also, consider a closing technique to reinforce your commitment to making the transition seamless. Overall, a solid start but could be enhanced with a touch of exploration and engagement.
9.
4
/ 10Question:
"With the current market uncertainty, can you guarantee that your content strategies will remain relevant and effective?"
Answer:
I can guarantee death, taxes, and we're going to show up and od our best to help you win. We make real time changes and report them to you weekly to stay on top of trends. Does that work for you?
Feedback:
The response attempts to address the objection but lacks professionalism and clarity. While the mention of adaptability and weekly reports is relevant, the use of humor about death and taxes may not resonate well in a serious discussion about market uncertainty. A more effective approach would have involved acknowledging the concern more thoughtfully and elaborating on specific strategies for staying relevant in changing markets. Additionally, it could have included a closing technique that invites further engagement rather than an abrupt question. Overall, the response feels dismissive rather than collaborative.
10.
3
/ 10Question:
"I need to see some case studies or testimonials that clearly show how your service has benefited businesses similar to mine."
Answer:
Before i send that over is there anything else you need to see before pulling the trigger on this? Ill include everything in the email now?
Feedback:
The response does not effectively address the prospect's specific concern about needing case studies or testimonials. It lacks acknowledgment of the importance of their request and does not provide a clear path to overcoming the objection. Instead of directly addressing their need for social proof, the salesperson shifts the conversation without adding value or engaging in discovery. A better approach would have been to validate their request, express willingness to provide the information they seek, and perhaps ask if there are specific metrics or outcomes they're particularly interested in. Overall, the communication feels rushed and doesn't build rapport or trust.
Score: 3