Website
Sales Assessment Results

"We're currently happy with our existing website provider, so why should we switch?"

I'm so excited that you are actually happy with your provider. That is such a rare thing these days. What are they providing to you that makes it so easy for you to say that?

The salesperson effectively acknowledges the client's satisfaction with their current provider, which is a good way to build rapport. However, the response lacks a direct solution-focused approach or a closing technique that would encourage further discussion about the potential benefits of switching. Additionally, while the tone is conversational, it could come off as slightly dismissive of the client's feelings. To improve, the salesperson should aim to ask open-ended questions that not only explore the client's current satisfaction but also gently introduce the unique advantages their service offers without making assumptions about the client's needs. Overall, it's a decent start, but more focus on solutions and a stronger closing strategy is needed.

"The cost of your services is significantly higher than what we're currently paying."

That's definitely possible that our pricing may be a little more expensive. The reason we may have a little bit higher pricing than the average is due to the value that we provide. We always make sure to over deliver and we walk you through the steps and we are essentially your co-pilot. Our team is constantly monitoring your site and we're also constantly monitoring any changes that may be happening and so we're able to respond to you right away if there's something that needs to be changed That way you can sell more and make more money. If you make more money at the end of the day then that's what matters.

This response effectively acknowledges the objection regarding pricing, highlighting the value proposition of your services. However, it could benefit from a more structured approach. While the mention of being a 'co-pilot' and constant monitoring is good, it lacks specific examples or metrics to quantify this value. The closing technique is somewhat weak as it doesn't directly ask for the next step or suggest a follow-up. Additionally, while the tone is professional, it could be a bit more concise. Focus on summarizing the unique value and encouraging the prospect to envision the ROI from your service. Overall, it's a decent response but could be more compelling. Consider refining your message to include a specific example of results achieved by other clients to reinforce your value proposition and improve the closing technique.

"We don't have the budget for a website overhaul right now, can you work with us on pricing?"

We most certainly can. We actually have a few different options. We have the ability to do a monthly payment plan and we also have the ability to help you get a small loan. Is there one that you would prefer more than the other? Mind you our goal is to always work with our clients budgets so if you have a specific budget for this let's talk about that and we can work around that for you.

The response effectively addresses the objection by offering flexible payment options, which shows a willingness to accommodate the client's budget constraints. The communication is professional and demonstrates empathy towards the client's situation. However, the closing technique could be stronger; instead of just asking for a preference, a more assertive close could encourage immediate action. Overall, the solution-focused approach is commendable, as it invites further discussion about the client's specific budget. To improve, consider strengthening the closing technique by suggesting a follow-up meeting to discuss options in detail. This would create a sense of urgency and commitment. Overall, great job on addressing the concern!

"Isn't your platform just like what [Competitor] offers? What makes you different?"

We have a similar platform however our guidance and and strategy make us quite unique. Our team has a lot of experience with website builds we have over 20 plus years in experience from basic website work to massive development work. We also are in a unique position that we have also worked directly in the field of construction like your business. I have done commercial construction and residential construction so I have a very vast experience so I know exactly what you're needing. It's very helpful when we already know the tools that you need to be successful. Our goal is to set you up with success the first time and to always be adding in extra tools that could be helpful and cutting down whatever you don't need. We want fast and efficient processes and good strategy implemented into your business so that you can make the most money back and so that you can have a successful ongoing company. Are you ready to get started?

Your response touches on your unique selling points, which is great; however, it could be more concise. While mentioning your experience is valuable, it felt a bit repetitive and could lose the prospect's attention. Make sure to clearly differentiate your platform from the competitor's upfront. Additionally, your closing question is effective, but it could be more engaging to prompt a conversation rather than a simple yes/no. Overall, you have a solid base, but tightening your message and enhancing your closing technique could significantly improve your impact.

"We don't see a strong need for a new website at this time; our current site works fine."

Going over your website I actually noticed that it wasn't indexed appropriately which you could get a lot more traction and Google juice if it was appropriately indexed. Moving over to a platform such as WordPress would give you the ability to have stronger SEO and would get you closer to the top of Google. The more you are seeing the more likely you are to receive business wouldn't you agree with that? Let's talk about what is holding you back from getting a new website and let's get you a site that works for you.

The response effectively identifies a potential issue with the current website's indexing, which addresses the concern about needing a new site. However, it could improve in professional communication; the phrasing is somewhat informal and lacks clarity. The closing technique is present, as it invites further discussion, but it could be more assertive in pushing for a meeting or a specific next step. A more solution-focused approach could emphasize the benefits of the new platform more clearly and directly relate them to the prospect's business goals. Overall, it shows promise but needs refinement in communication and clarity.

"Can you guarantee that switching to your service will improve our online traffic?"

Yes I absolutely can. I have a current fencing client that we redid his website and we have seen three times the traffic that he had the last 6 months and this is during slow season. During the summer months I guarantee it's going to pick up and triple even further. I don't know about you but setting more appointments is our goal for our clients. He's now getting more appointments than two of his competitors in his area. Isn't that something you would like to have? If you're interested let's get a follow up meeting

The response attempts to address the concern by providing a specific example of a successful client, which is a good tactic. However, claiming an absolute guarantee without acknowledging the unpredictability of online traffic is misleading and could undermine credibility. The communication is generally professional but could be more polished and concise. The closing technique is present, suggesting a follow-up meeting, but it could be stronger by reiterating the value proposition. Additionally, there was little focus on potential solutions for the prospect's specific situation, which would have been beneficial. Overall, the response shows some promise but needs significant improvement in professionalism and a realistic approach to guarantees.

"We're in the middle of a project right now; we can't commit to a new website until next quarter."

I understand that. How about you let us handle getting your website together and taking that burden off of you. If you get started now we can give you a 25% discount and we can handle all of the work that goes with it

The response acknowledges the client's current situation but fails to effectively address the concern about timing. While offering a discount is a good closing technique, it doesn't specifically connect to their project timeline or how you can integrate with their current efforts. Additionally, the communication could be more professional by avoiding overly casual language like 'taking that burden off of you.' A more solution-focused approach would involve discussing how your services could complement their ongoing project rather than implying it’s a burden. Overall, the response lacks depth in addressing the concern and could benefit from a clearer connection to the client's needs.

"Our decision-makers are focused on other priorities; how can you help us expedite this process?"

We can give you an outline of the website that you would be receiving to see if it's something you would be interested in going forward with. I understand that your decision makers are busy so we can work on accommodating your schedule and time needs. What time would best fit for you guys?

Your response does a decent job of acknowledging the decision-makers' busy schedules, which is a good start. However, it lacks a strong closing technique and doesn’t provide a compelling solution to expedite the process. Instead of just offering an outline and asking for their availability, consider presenting a more proactive approach, such as suggesting a brief call to discuss how your service can align with their priorities. This shows you understand their position and are ready to adapt to their needs. Overall, it's polite and professional, but it could be more assertive in driving the conversation forward.

"I've heard mixed reviews about your customer service; how do you handle support?"

I personally handle a lot of our support and I also have a full stack web developer that also helps in assisting with support and we always respond right away. We also have a ticketing system and as long as you use it appropriately we are able to get to you in a very timely fashion. There have been times where clients haven't used the systems and they don't respond and so it makes it hard for us to give them a response back in a timely manner. As long as we are all on the same page and as long as we are collaboratively working together you will receive a response quite fast. That's why we have the systems in place that we have.

The response attempts to address the concern about customer service by highlighting personal involvement and a support system in place. However, it lacks a strong closing technique to reassure the potential client. The explanation about the ticketing system comes off as somewhat defensive, pointing out client faults rather than fully emphasizing the company's strengths in support. While the solution-focused approach is present, it could be more engaging and confident in its promise of timely service. Overall, it’s a solid start but needs refinement to convey professionalism and reassurance effectively.

"We're concerned about the time it will take to transition to a new website; how do you address that?"

We are able to get a new website up within 6 weeks and sometimes sooner as long as everything goes according to plan and as long as everybody gets us the information that we need any timely fashion. We try to always keep this timeline and we normally launch sooner than 6 weeks.

The response effectively addresses the concern about the timeline by providing a specific timeframe (6 weeks) and emphasizing that it can be quicker with timely input from the client. However, it could be improved by demonstrating more empathy towards the client's concern, perhaps by acknowledging that transitioning to a new website can be daunting. The professional communication is mostly clear but could be more polished. The closing technique is lacking; there's no call to action or encouragement to move forward. Overall, the solution-focused approach is present, but it could be strengthened by offering assistance or reassurance during the transition process.