Digital marketing agency
Sales Assessment Results by Daniel

"I'm worried about how this will impact my monthly budget; I just can't commit to additional payments right now."

We're offering to help your business run profitable ads that would beat your control or we don't get paid a dime. You're not going to pay any media costs No copywriting costs No creative/ design costs Nos set-up fees No management fees Absolutely 💯 nothing unless we give you results.

The response addresses the prospect's concern about budget impact by emphasizing a results-oriented model, which is effective. However, it lacks personalization and empathy towards the prospect's situation. It could have included questions to further understand their budget constraints or explored the value of the service in relation to their specific needs. Clear communication is present, but the tone could be improved to be more consultative rather than just transactional. Overall, while the answer provides a strong value proposition, it misses an opportunity for deeper engagement and rapport building.

"I don't see the immediate need for these services; my current marketing efforts seem to be doing fine."

What level do you see your business in 5 years with your current marketing efforts? If you're tired of seeing results that seem fine but actually scale your business

The response attempts to provoke thought about the future but lacks clarity and a direct connection to the prospect's current satisfaction. While it opens a dialogue about long-term goals, it doesn't fully address their objection regarding the perceived sufficiency of their current marketing efforts. The phrasing is somewhat vague and could confuse the prospect rather than encourage engagement. It would be beneficial to ask more specific questions about their current results and explore areas where improvement could be made. This would demonstrate curiosity and a consultative approach to uncover needs they might not realize exist.

"What if the return on investment doesn't justify the cost?"

We're running ads for your business at no cost to you unless it brings you results. We've made over $7Billion in combined client's profits in 1067 niches. We're not just some hack job company that's looking to suck your money dry without proven strategies, no. We've built a crystal clear, step by step system that can fight your competition to finish, all on our dime. We put in every creative possible to make sure your business succeeds a

The response effectively addresses the concern regarding return on investment by emphasizing a pay-for-performance model, which mitigates the risk for the prospect. However, it lacks a consultative tone and could benefit from more empathy and engagement. While the statistics provided (over $7 billion in profits) are impressive and serve to build credibility, the phrasing could come off as overly aggressive, particularly the phrase about being a 'hack job company.' It would be more effective to focus on the client's specific needs and explore how your strategies can align with their goals. Additionally, including questions to gauge their expectations or concerns about ROI would demonstrate a more collaborative approach. Overall, while the response has strong elements, it could improve by softening the tone and fostering a deeper connection with the prospect.

"I have concerns about the hidden costs that might pop up after we start working together."

No need to be concerned. There's the Australian Consumer rights association that enforces every claim a business makes in their ads. But regardless of that, because we're so sure we know our shit and of course, how daring we are *dusts shirt* we decided to make this risk-free, all-or-nothing offer: we'll outperform your best performing ad or don't get paid. No set-up fees, design fees, copywriting fees, management fees or any other ridiculous fees.

The response attempts to alleviate concerns about hidden costs by emphasizing consumer protection laws and a risk-free offer, which is effective in building trust. However, the tone comes off as overly casual and slightly dismissive, especially with phrases like "we know our shit" and "ridiculous fees," which may not resonate well with all prospects. This could undermine professionalism and potentially alienate the customer. Additionally, the response lacks an invitation for further dialogue or questions, which is essential for a consultative approach. Engaging the prospect with questions about their specific concerns or previous experiences with hidden fees could have fostered a more collaborative atmosphere. Overall, while the answer addresses the objection and provides assurance, it could benefit from a more empathetic tone and an opportunity for deeper engagement.

"I don’t think my team has the bandwidth to take on a new vendor right now; we’re already stretched thin."

Not to worry, my team and I work completely independent of yours. We ask you for all the necessary documents related to your brand, your ad history, your budget and overall marketing revenue and after that, we just disappear from your team's lives. My team's got everything we need so we work from the shadows, without your team, generating results for your campaigns worth millions of dollars and scaling your business, all without stretching your team thinner or reducing their productivity.

The response seeks to alleviate the concern about bandwidth by highlighting that your team operates independently and requires minimal input from the prospect's team. However, describing your team as working "in the shadows" might come off as evasive or even untrustworthy, as it doesn’t promote open collaboration or transparency, which are crucial in a vendor-client relationship. Additionally, while you mention generating results without stretching their team thinner, it could be beneficial to ask questions to better understand their specific workload constraints and reassure them of your commitment to being a supportive partner. Overall, the tone can be perceived as dismissive rather than collaborative, and a more consultative approach would enhance rapport and trust.

"How can I be sure this solution will integrate smoothly with the systems we're currently using?"

I don't know

The response fails to address the prospect's concern about integration, leaving them without any reassurance or direction. Acknowledging that you don't know does not instill confidence or create a constructive conversation. Instead, it would have been more effective to express a willingness to explore the integration capabilities further, perhaps by asking what systems they currently use. This shows a proactive approach to understanding their needs and demonstrates a commitment to finding a solution. Overall, this response lacks the necessary engagement and solutions-focused mindset expected in a sales conversation.

"I've had past experiences where marketing agencies promised results but didn’t deliver; how do I avoid that with you?"

What's your niche ma'am? You're in the coaching industry I believe? Okay. In a world of coaches coaching coaches...most digital marketers promise the sun but at the end of the day, the light isn't up to a flashlight right?; Anyhoo, whether it was a digital marketing agency, or some almond latte drinking "marketing expert"...that has promised to scale your coaching business in the past and left you with more excuses than results... We're not equal pies. How? Firstly, we're the only agency confident (or crazy) enough to actually put our worth on the line and guarantee you'll make at least 100% ROI on your ad spend or we don't get paid. Coz...we've been helping coaches like you since 2014, so we know all about the tips, tricks, toots and thorns in your industry. We've also helped a bunch of our coach clients become some of the fastest growing service based businesses. What I'm saying in essence is... We have proven, battle hardened strategies that we've applied in your industry but in the rare case it doesn't work ...you don't pay us a dime

The response attempts to validate the prospect's past experiences by acknowledging the shortcomings of other agencies, which is a positive step. However, the tone comes off as somewhat dismissive and unprofessional, particularly with phrases like "almond latte drinking 'marketing expert'" and the casual language used, which could alienate the prospect rather than build trust. The commitment to a 100% ROI guarantee is a strong selling point that addresses their concern, but it lacks a deeper exploration of the prospect's specific experiences and needs. Asking more direct and clarifying questions about their past pain points could foster a more collaborative dialogue. Overall, while there are elements of effective communication, the tone and lack of personalization detract from building a strong connection.

"Can you guarantee that this will actually help improve our online visibility?"

What is your current online visibility? What strategies have you implemented before now? Yes, I can. We've actually helped businesses like yours to improve their online visibility countless times already. So we're confident it won't be difficult for us at all. We've learnt how to make a coaching business like yours become super popular online, convert about 40-80% of this audience and do it repeatedly. Are there any other concerns you have concerning online visibility?

The response starts strong by asking questions about the prospect's current online visibility and previous strategies, which demonstrates curiosity and a desire to understand their specific situation. However, while you assert confidence in improving their online visibility, the communication lacks robust evidence or examples that would strongly back up your claim. Mentioning metrics like converting 40-80% of the audience is intriguing, but it would be more compelling to provide context or case studies that showcase your success with similar clients. Additionally, while you do invite further concerns, the overall tone could benefit from being more consultative in nature rather than solely focusing on affirmations of confidence. Overall, this response shows initiative but could enhance its persuasiveness by including more concrete proof of success and a deeper exploration of the client's specific needs.

"What’s the timeline for onboarding? I can’t afford any disruptions to our current operations."

What are your current operations? On average, How quickly do you expect us to integrate into your team's workflows and operations? For starters, since time is of essence in this industry, we've developed a unique integration framework specifically for businesses like yours to help us quickly onboard you and resume operations all without disrupting your team's work. We've used this framework to... Onboard a robust coaching business that was doing $1M in revenue (with heavy and tight team workflows) in three days flat. And all without her own team lifting more than one finger...to hit send. Quickly write MVP ads and socials copy, directions and what part they play for a $50M business consulting firm in 5 hours...just to help their team decide if we're fit for the deal. Their team had 25% less workload in the marketing side and were very efficient in executing it. Is there any other kind of disruption you may be worried about?

The response effectively addresses the timeline concern by asking questions about the prospect's current operations and expected integration speed, which shows curiosity and a desire to understand their specific situation. Highlighting a unique integration framework and providing examples of previous success adds credibility and reassures the prospect about minimizing disruptions. However, the answer could benefit from a more concise delivery, as the length may distract from the key points. Additionally, while you ask if there are other concerns regarding disruptions, a more explicit invitation for the prospect to share their specific worries could further foster engagement. Overall, this is a strong response with valuable information but could be refined for clarity and impact.

"How do I know that your services will align with our long-term business vision and goals?"

What are your long term business vision? What's your long term business goals? Simply, to what level do you want to scale your business in the next five years and then ten years? What is your current marketing team doing about it? What efforts have been made towards that goal? We've been in this industry for over ten years now and throughout this time, we've helped hundreds of businesses achieve the level of scale you want in the next ten years. The best thing is, we're very experienced in your niche. We've made over $70M in combined profits just from our few coaching clients alone. We helped Raphael Benders scale his breathe education ad that was doing $100,000 to $200,000 in the first 2 months of the campaign and then over $7M over the last 18months. That's $2M above his $5M dollar target for his 5 years business goal and we achieved it in 18months! We've also helped a Pilate coach take her broke, almost penniless business from near $0 to over $200,000 in pure profits in the last year. She's gearing up for at least $500,000 in her next few sign ups now. And many more. Are there any parts of your vision or mission that you don't think we could cover? What are they? I could provide references of how we've solved those problems for our past clients.

The response effectively initiates a dialogue by asking targeted questions about the prospect's long-term vision and goals, demonstrating curiosity and a commitment to understanding their needs. This is a great way to align your services with their objectives. However, while the success stories provided add credibility, the length and detail may detract from the main point; brevity could enhance clarity. Additionally, a more focused narrative on how specific strategies have led to those successes would strengthen the alignment aspect. Finally, inviting the prospect to highlight any gaps in their vision is a good closing strategy, but it could feel more collaborative if you expressed a willingness to adapt your services based on their feedback. Overall, this response is solid but could be more concise and directly tied to the prospect's specific goals to enhance its effectiveness.