Protein powder
Sales Assessment Results

63
Developing Closer
10 questions
Maximum score: 100
Completed in
December 20, 2024
Let's cut to the chase: your average score of 6.3 tells me there’s potential, but you’re not quite hitting the mark consistently. You’ve shown a decent grasp of addressing customer concerns, particularly with your solution-focused approach and ability to acknowledge objections. Your responses demonstrate some strong skills in highlighting the brand's unique selling points and engaging with customers about their needs. However, there’s a noticeable pattern of missing depth; you often skim over critical questions that could unearth the real needs of your prospects. You need to sharpen your skills in active listening and exploration. Techniques like SPIN Selling could serve you well, allowing you to dive deeper into each prospect's situation and needs. Additionally, practicing consultative selling will help you foster more meaningful conversations and build stronger relationships. Remember, sales isn’t just about providing solutions; it’s about crafting a dialogue that uncovers the full scope of your customer's needs. This is your coaching moment: think of every interaction as a chance to learn about your customer, not just to sell to them. If you can embrace curiosity and dig a little deeper, you’ll transform those decent responses into compelling conversations that lead to sales.

Question Breakdown

1.
6
/ 10
Question:
"I'm worried about how this protein powder will fit into my monthly budget; are there any flexible payment options?"
Answer:
Of course, we offer a monthly subscription that saves you 10%.
Feedback:
The response does address the concern about budget by highlighting the subscription option and the savings associated with it. However, it lacks depth in terms of exploring the prospect's specific financial situation or needs. A more effective approach would involve asking questions to understand their budget constraints better and perhaps offering additional solutions, such as a trial size or flexible payment plans. The tone is clear and appropriate, but the engagement could be improved with more curiosity and active listening. Overall, while it provides a solution, it doesn't fully explore the value or implications of the subscription for the customer. Consider asking questions like, "What budget constraints are you working with?" or "How frequently do you plan on using the protein powder?" to foster a more collaborative approach and demonstrate a genuine interest in their needs.
2.
6
/ 10
Question:
"I've tried other brands before, and they didn't deliver on their promises; how can I be sure this one is different?"
Answer:
What exactly did the other brands not deliver? You can rest assured knowing that we use an fda registered manufacturing facility and use only high quality ingredients with no fillers.
Feedback:
The response does a decent job of acknowledging the prospect's concern by asking for specifics about their previous experiences with other brands. However, it could be improved by exploring the implications of their past disappointments, which would help tailor the conversation to their needs and demonstrate a deeper understanding of their pain points. Additionally, while mentioning the FDA registration and high-quality ingredients adds credibility, it lacks a direct closing technique or a personal assurance that addresses the unique value or benefits of your product compared to others. A stronger focus on building rapport and demonstrating empathy would also enhance the response. Overall, it could be clearer and more engaging. Score: 6/10
3.
6
/ 10
Question:
"With so many protein powders out there, why should I choose yours over what I already use?"
Answer:
We built this brand for ourselves because the other products on the market were all lacking in certain areas. It's hit all of the main points like flavor, affordability, ease of use when mixing, and high quality ingredients.
Feedback:
The response does a decent job of addressing the objection by highlighting the brand's unique selling points, such as flavor, affordability, ease of use, and quality ingredients. However, it could be more effective by incorporating a solution-focused approach that illustrates the specific benefits to the customer, possibly by asking about their current product and what they feel is lacking. This would show active listening and curiosity about their experience and needs. Additionally, a closing technique could be employed, perhaps suggesting a trial or offering a special deal to encourage a switch. Overall, while the response is clear and communicates the brand's strengths, it lacks depth in exploring the customer's perspective and needs. Score: 6
4.
7
/ 10
Question:
"I’m currently committed to another supplier, and switching feels risky; how do I know your product will be worth it?"
Answer:
What other brand are you using? It may be an excellent brand and we wouldn't want to replace it, just add to your arsenal. We do offer a one time code for a large discount so there is less risk in case it's not everything you're looking for. We want to make sure you're using the best product you can possibly get whether that is us or another brand on the market.
Feedback:
The response effectively addresses the customer's concern about switching suppliers by acknowledging the value of their current brand and offering a discount to mitigate risk. This shows a solution-focused approach and an understanding of the customer's perspective. However, it could benefit from more curiosity and discovery by asking follow-up questions about the customer's current supplier's strengths and weaknesses. Additionally, while the idea of adding to their arsenal is good, it could be framed more positively to highlight the unique benefits of your product. Overall, the communication was clear, but the tone could be slightly more persuasive. Score: 7
5.
6
/ 10
Question:
"I need to ensure that this protein powder aligns with my fitness goals; can you provide evidence of its effectiveness?"
Answer:
Absolutely. I can send over other testimonials of clients, or I can give you my own. I have been using this product for over a year solid with no bloating, no upset stomach and I have been recovering faster after workouts and actual enjoy the flavor so I take it scaly like I need to instead of wanting to skip out on doses.
Feedback:
Your response does a decent job of addressing the objection by offering your personal experience and the option of testimonials from other clients. However, it could be improved by clearly linking your personal results to the potential effectiveness for the prospect's specific fitness goals. Incorporating questions about their goals to tailor your evidence would also enhance the interaction. The informal tone is friendly, but be sure to maintain professionalism, especially in a health-related industry where evidence is essential. Consider including some specific metrics or benefits related to common fitness goals (like muscle gain or fat loss) to add more value.
6.
7
/ 10
Question:
"There are a lot of choices in the market; what unique features does your protein powder offer that others don’t?"
Answer:
What features are you most interested in? Our flavor is top notch, blends smooth with water or milk, it's low carb and low calorie with high levels of protein for people who want to build muscle but also not pack on unnecessary calories. Once I know what goals you have in mind, I can help direct you to the correct product needs even if it's not one of our products.
Feedback:
The response effectively addresses the objection by asking the prospect about their specific interests, which is a good way to engage them and show that you care about their needs. The salesperson does a decent job of highlighting unique features, such as taste and nutritional benefits, but could have elaborated more on what sets your protein powder apart from competitors, such as sourcing, quality, or unique formulation. The willingness to suggest other products if they are a better fit demonstrates a consultative approach and builds trust. However, the response could have been more persuasive by including a closing technique that encourages the prospect to consider a purchase or ask for more information. Overall, this was a solid response that could use a bit more emphasis on unique selling points and a stronger closing.
7.
6
/ 10
Question:
"I’m concerned about how easy it will be to integrate this into my daily routine; can you help me with that?"
Answer:
What does your daily routine look like? Best results come from drinking protein soon after a workout, and our product Mixes with just 6 ones of liquid so you're not trying to drink a large amount of fluid right after a workout, and it Mixes in just seconds. In a dry powder with packs to keep out moisture, the protein is there when you need it and can sit in the cabinet worry free when you don't. We would love to get you started with an order so you can experience the difference. Which protein powder do you prefer? Chocolate shake or vanilla shake?
Feedback:
The response does a good job of acknowledging the concern about integrating the protein powder into the customer's daily routine. By asking about their routine, you show curiosity and a willingness to understand their needs better. However, it could benefit from more active listening and exploration of their specific concerns regarding timing and convenience. While you mentioned how easy it is to mix the powder, it would strengthen your response to include suggestions on how to incorporate it smoothly into their routine, perhaps by offering tips or examples of how other customers have done so. The closing is somewhat abrupt; it could be more effective if you first confirmed that the proposed solutions align with their needs before suggesting an order. Overall, the solution-focused approach is decent but could be enhanced with more personalized engagement.
8.
7
/ 10
Question:
"What support will I receive post-purchase? If I have questions later, will I be able to get help easily?"
Answer:
Absolutely, we are a small, tight knit company and our phone number and email address are listed clearly on the website or i can send them to you directly. We are just regular people trying to live a healthier lifestyle and we want as many people in our circle to go on this journey as possible.
Feedback:
The response effectively addresses the customer's concern about post-purchase support by emphasizing accessibility to contact information, which is important for building trust. However, it could have been improved by elaborating on the specific types of support available (e.g. FAQs, customer service hours, community forums). The tone is friendly and inviting, which aligns well with the health-focused industry. To enhance engagement, asking a follow-up question about what kind of support the customer is specifically looking for could have demonstrated curiosity and active listening. Overall, a solid effort but could benefit from more detail and inquiry.
9.
6
/ 10
Question:
"I feel uncertain about making a switch right now; my fitness plan is already set for the next few months. Is this a good time to consider a new product?"
Answer:
We would love to know what your fitness plan looks like to see how we would fit into that plan. It is always a great time to bring in products that you will enjoy using and also see actual benefits from. We have a list of benefits for every active ingredient in all of our products listed on the website. If it looks like you have all of your needs met for the next few months, then it may be beneficial to order in about 4 weeks ago that your product arrives before you run out of your current supply.
Feedback:
The response effectively acknowledges the prospect's concerns about their current fitness plan but could benefit from a bit more engagement and exploration. Asking about their fitness plan is a good start, but the salesperson could delve deeper into the prospect's specific goals and needs. Additionally, suggesting a timeline for ordering is helpful, but the phrase 'order in about 4 weeks' could be clearer—perhaps recommend a specific date or timeframe to create urgency. Overall, the tone is friendly and informative, but it lacks a more collaborative approach and a stronger closing technique to encourage action. Score: 6
10.
6
/ 10
Question:
"Can you guarantee that the ingredient sourcing is ethical and environmentally friendly, as that's important to me?"
Answer:
Absolutely. We have all of the research and data from our ingredient sourcing and our products will also have information in the description to help you navigate. We offer vegan options, most of our products are non-gmo, we are in the top 1% of supplements on the market when it comes to quality, and manufacturing practices. What ethical and environmental properties are you looking for?
Feedback:
The response effectively begins to address the prospect's concern about ethical and environmentally friendly sourcing by highlighting the research and data available. However, it could be improved by offering specific examples or certifications that support these claims. The mention of vegan options and non-GMO products is good, but it would benefit from a stronger connection to the prospect's values by directly addressing their request for guarantees. The question at the end demonstrates curiosity and encourages discovery, which is positive. However, the overall tone could be more empathetic and reassuring. Additionally, the response lacks a direct closing technique to move the conversation forward. Overall, there's a solid foundation, but it needs more depth and a more personalized touch to fully resonate with the prospect's concerns.
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