Food stuff
Sales Assessment Results by Moshood Nimat

33
Needs Improvement
10 questions
Maximum score: 100
Completed in
February 11, 2026
Let’s cut to the chase: your performance just doesn’t measure up. An average score of 3.3 indicates a serious disconnect in your sales approach. You’re missing the mark on clarity, depth, and engagement with your prospects' needs. There’s a pattern of vague responses and a lack of strategic questioning that makes it hard for prospects to trust you or see the value in what you’re offering. You need to focus on honing your consultative selling skills. Prioritize asking open-ended questions to uncover deeper insights into your prospects' challenges and goals. This would allow you to tailor your solutions effectively. You should dive into SPIN Selling and Consultative Selling. These techniques are designed to help you engage meaningfully with prospects, ensuring you understand their Situation, Problem, Implications, and Needs. You have to be more than just a salesperson; you need to be a trusted advisor. Here’s your coaching moment: Sales isn’t just about talking; it’s about listening and responding with substance. Next time, don’t just throw out benefits—connect those dots for your prospects and show them exactly how you can solve their specific problems. Get curious, dig deep, and transform your sales conversations into valuable dialogues.

Question Breakdown

1.
2
/ 10
Question:
"We're currently evaluating our partnerships, and I'm not sure if your product aligns with our growth strategy."
Answer:
To better understand how our products can support and growth strategies
Feedback:
The response is vague and lacks clarity. It doesn't directly address the prospect's concern or provide any specific information about how your product aligns with their growth strategy. You should have asked follow-up questions to better understand their current partnerships and growth goals, which would have demonstrated active listening and curiosity. A more structured approach, perhaps using the SPIN Selling methodology, could have helped uncover the specific needs of the prospect and showcased how your solution can fit into their strategy.
2.
5
/ 10
Question:
"I need to ensure that any switch will not disrupt our team's workflow or daily operations; how can you guarantee that?"
Answer:
To minimize disruption we will work closely with your team to develop tailored implementation plans this includes setting up a dedicated team and providing training
Feedback:
The response acknowledges the prospect's concern about workflow disruption, which is a positive aspect. However, it lacks depth and specific assurances that would strengthen the guarantee. Instead of just stating the plan, you should provide examples of previous successful implementations or quantitative metrics that demonstrate your company's capability in ensuring smooth transitions. Additionally, you could ask questions to better understand their specific workflow challenges and needs, showcasing a more consultative approach. Overall, the response could be improved by being more detailed and solution-oriented.
3.
6
/ 10
Question:
"The current vendor has been reliable for us, what specific advantages does your solution bring to the table?"
Answer:
Higher grade ingredients for better consistency ,flexible ordering and delivery options
Feedback:
The response addresses the objection by mentioning specific advantages such as higher grade ingredients and flexibility in ordering and delivery. However, it lacks depth and a clear connection to how these advantages can impact the prospect's business positively. To improve, you could elaborate on how these benefits translate into tangible outcomes like cost savings, improved product quality, or customer satisfaction. Additionally, asking follow-up questions to understand what the current vendor offers or if there are specific pain points they experience could showcase a more consultative approach and strengthen your position. Overall, while you provided some advantages, the response could be more compelling by integrating value exploration and curiosity about the prospect's needs.
4.
4
/ 10
Question:
"With the limited options in the market right now, I’m concerned about the long-term viability of your solution; can you elaborate on your product roadmap?"
Answer:
We committed to innovation and growth
Feedback:
The response acknowledges a commitment to innovation and growth, which is a positive aspect. However, it lacks specific details that would directly address the prospect's concern about long-term viability. To improve, you should elaborate on your product roadmap, including upcoming features, planned updates, and how these align with market trends and customer needs. Providing examples of how your company has evolved in the past or how you've adapted to market demands would strengthen your position significantly. Additionally, engaging the prospect with questions about their specific viability concerns might have showcased a more consultative approach. Overall, the response is too vague and doesn't provide enough substance to reassure the prospect.
5.
4
/ 10
Question:
"I understand the benefits, but the cost impact on our budget is a major consideration—how do we justify this expense?"
Answer:
It helps to calculate the potential by reducing the production waste
Feedback:
The response attempts to address the prospect's budget concerns by suggesting that your solution can reduce production waste, which can indirectly justify the expense. However, it lacks a detailed explanation of how this reduction translates into cost savings or ROI for the prospect. To improve, you should provide concrete examples, such as specific figures or case studies demonstrating how other clients have benefited financially from minimizing waste. Additionally, consider asking clarifying questions to better understand their budget constraints and what criteria they use to justify expenditures, which will help tailor your response more effectively. Overall, the response needs more depth and a clearer connection to the prospect's specific financial considerations.
6.
3
/ 10
Question:
"The technical integration with our existing systems seems complex; how do you handle this with similar clients?"
Answer:
We will handle the heavy lifting to minimize destruction our team we work closely with yours
Feedback:
The response attempts to address the prospect's concern about integration complexity by mentioning a collaborative approach and minimizing disruption. However, it contains several grammatical errors and lacks clarity, making it difficult for the prospect to fully understand the commitment being made. To improve, you should elaborate on specific strategies used in past integrations, such as step-by-step processes, tools employed, or support offered during the transition. Additionally, providing examples of successful integrations with similar clients would build trust. Asking questions to clarify the prospect's specific technical challenges could further demonstrate your consultative approach and active listening.
7.
3
/ 10
Question:
"I need to ensure that my team is on board with any changes made; how do you typically address internal buy-in?"
Answer:
Training to outline concerns
Feedback:
The response is overly simplistic and lacks depth. Merely stating 'Training to outline concerns' does not adequately address the importance of gaining internal buy-in, which involves understanding the team's needs and concerns more comprehensively. To improve, you should elaborate on your approach to fostering buy-in, such as involving team members in the decision-making process, providing them with clear benefits of the change, and offering ongoing support. Additionally, asking open-ended questions to explore the specific concerns the team might have could demonstrate a consultative style and show that you value their input. Overall, the response needs more clarity and a strategic approach to effectively address this critical concern.
8.
2
/ 10
Question:
"I'm worried about the hidden costs associated with implementation and support; can you provide clarity on this?"
Answer:
One time implementation fee
Feedback:
The response is overly simplistic and doesn't adequately address the prospect's concern about hidden costs. Merely stating 'One time implementation fee' does not provide a comprehensive view of the total cost of ownership, ongoing support, or any potential additional costs that could arise during or after implementation. To improve, you should explain what the one-time fee covers, any recurring costs, and how you ensure transparency in pricing. Engaging the prospect with questions about their specific concerns regarding costs could also demonstrate a more consultative approach and build trust. Overall, the response lacks depth and does not fully reassure the prospect about their concerns.
9.
1
/ 10
Question:
"Our current project timelines are tight; how quickly can we realistically see this solution in action?"
Answer:
Few minutes
Feedback:
The response is far too vague and lacks credibility. Saying "Few minutes" does not provide the prospect with a realistic understanding of the implementation timeline, especially in the context of a food-related solution where complexities often exist. To improve, you should clarify what specific steps need to be taken for implementation, how those steps align with the existing project timelines, and what factors might influence the overall speed of deployment. Engaging the prospect with questions about their specific timeline constraints would also demonstrate active listening and a more consultative approach. Overall, this answer fails to address the prospect's concern adequately and lacks the necessary detail to build trust.
10.
3
/ 10
Question:
"I sense some resistance from higher management about changing vendors; how can you help us navigate this internal politics?"
Answer:
Analysis to build strong case
Feedback:
The response is too brief and does not adequately address the complexity of internal resistance. Simply stating "Analysis to build strong case" lacks detail on how you would approach the situation. To improve, you should elaborate on specific strategies you would employ, such as preparing data-driven insights, case studies of successful vendor changes, or offering to assist in presenting the benefits to higher management. Additionally, asking questions to understand the specific concerns of management could demonstrate an understanding of their perspective and build rapport. Overall, the answer needs to be more comprehensive and solution-focused to effectively address the objection.
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