Virtual showroom backgrounds for vehicles
Sales Assessment Results
64
Developing Closer
10 questions
Maximum score: 100
Completed in
Your performance shows that you have some solid instincts, especially when it comes to engaging prospects and showcasing the value of your product. You excel in areas like asking targeted questions to unearth pain points and using relatable analogies that resonate with your audience. However, there's a pattern of inconsistency in addressing specific concerns with the depth they deserve, especially around budget and customization details. This inconsistency can undermine the trust you're trying to build. To elevate your game, I recommend honing in on techniques like Value Selling and Consultative Selling. These will help you articulate the benefits of your solutions more clearly and respond to customer needs more directly. Remember, it's not just what you say, but how you address their specific worries. A memorable takeaway: great salespeople don't just sell; they listen and adapt. Focus on making each interaction a two-way street where the prospect feels heard and valued.
Question Breakdown
1.
4
/ 10Question:
"I'm worried about how these virtual showroom backgrounds fit into my current budget; can they be cost-effective?"
Answer:
First, I think we should take a look at what your current process is costing your dealership in terms of time, but also potential lost sales. From there, I’ll show you how our product can improve your go to market speed, improve your perceived value online, and help you sell more cars.
Feedback:
The response begins well by addressing the budget concern indirectly through an analysis of current costs, which is a good approach. However, it lacks direct engagement with the prospect's specific budget worry. To improve, you could ask questions about their current budget allocations and what they consider cost-effective, demonstrating curiosity and collaboration. Additionally, while offering potential benefits, you should explicitly relate them to cost-effectiveness. Overall, the answer needs more clarity and directness regarding the cost aspect.
2.
6
/ 10Question:
"What kind of setup or onboarding process is required for using these backgrounds—I'm short on time and resources."
Answer:
Minimal is required from you as far as setup/onboarding, it mostly depends on your current IMS provider and how quickly they can work with us to get things set up. However, we have ways of getting you up and running quickly if time is an important factor. Just curious, why is time and onboarding important an important factor for you?
Feedback:
The response addresses the onboarding concern by emphasizing minimal requirements and the importance of the current IMS provider's cooperation. However, it could benefit from more specific details about what 'minimal' entails, as this may help reassure the prospect further. Additionally, asking about the prospect's time constraints is a good way to engage them, but you could enhance this by linking their concerns directly to the benefits of a quicker setup. Overall, clarity and direct relevance to the prospect's time and resource limitations could strengthen the response.
3.
7
/ 10Question:
"I wonder if these backgrounds will really enhance my sales process, or are they just a nice-to-have?"
Answer:
Everyone knows that online is the new “showroom” when shopping for a car, thus first impressions are crucial, right? So let me ask you this.. when you’re shopping for an expensive item online, do you usually click on the products that have pictures taken in a backyard or parking lot with other products in the background? Or do you click on products with nice, professional looking photos that highlight that individual product only? You click on the nicer pictures, right? Well, right now, your cars are being advertised as the parking lot pics with other cars in the background, which means your customers could be clicking on competitor vehicles instead of yours. Being in sales, you know that every sale matters.. So if our product can help you sell more cars, wouldn’t you agree it’s more of a necessity rather than a nice to have?
Feedback:
The response effectively highlights the importance of first impressions in online shopping, especially for high-value items like vehicles. By using a relatable analogy about product presentation, it engages the prospect's thinking and demonstrates the potential impact of professional backgrounds on sales. However, while it successfully challenges the assumption that the backgrounds may be a 'nice-to-have', it could benefit from a more explicit connection to measurable outcomes, such as increased sales or customer engagement metrics. Additionally, asking a direct question that invites the prospect to reflect on their specific sales goals would help in making the conversation more collaborative. Overall, the response is compelling but could further deepen the engagement by directly addressing the prospect's concerns regarding the necessity of the product.
4.
3
/ 10Question:
"Are there any hidden costs associated with creating and using these backgrounds that I should know about?"
Answer:
Nope. The price quote I gave you lays out all costs associated and everything you get with it.
Feedback:
The response is overly brief and dismissive, lacking an engaging tone. While it correctly states that the price quote includes all costs, it would benefit from elaboration on any potential additional costs that might arise in the future, such as maintenance or updates. Engaging the prospect with questions to uncover any specific concerns about hidden costs could foster a more collaborative conversation. Overall, this answer doesn't effectively address the prospect's concern or build rapport.
For improvement, consider inviting further questions from the prospect or offering reassurance that all costs are transparently outlined and manageable. This would create a more open dialogue and reinforce trust in your solution.
5.
8
/ 10Question:
"Can you tell me how these backgrounds will impact my team's productivity and overall workflow?"
Answer:
How often does your current photographer stop by to take pics of your vehicles? Has he/she ever been sick, had to cancel, said the weather is bad, etc? How often does that happen? In those situations, how many days has your car been sitting on the lot with no pictures online instead of being sold? If you multiply the cost per day of that vehicle sitting there times the number of days you’ve gone without pictures online, how much has your current process been costing you? See, this is one of the biggest issues we solve for dealerships. By allowing anybody at the dealership to use our smartphone app to take pictures, you no longer have to wait for your photographer to show up. This means your vehicles can have pictures online right away, therefore improving your workflow/processes and helping you to sell more cars.
Feedback:
The response effectively engages the prospect by using targeted questions to uncover pain points related to their current photography process. This approach illustrates the potential inefficiencies they face and sets the stage for presenting your solution. However, while it does address the concern about productivity and workflow, it could benefit from more direct statements about how your backgrounds specifically enhance overall team productivity beyond just the photography aspect. Strengthening the connection between the app's capabilities and improved team collaboration or efficiency could enhance the clarity of the response. Additionally, consider summarizing the benefits more concisely at the end to reinforce the value proposition clearly.
6.
7
/ 10Question:
"I’m not sure how this fits into my current vision for my business; can these backgrounds adapt over time?"
Answer:
Absolutely. We are constantly working on improving every aspect of our product, and will continue to provide the best quality backgrounds for your vehicles. That being said, I’m curious about your current vision for your dealership and why you may feel it’s not a good fit. Can you elaborate on that so I can better understand your situation?
Feedback:
The response starts positively by affirming the company's commitment to continuous improvement, which is good for building trust. However, it could be enhanced with specific examples of how the backgrounds have evolved or how they can be customized to align with different business visions. While inviting the prospect to elaborate on their vision demonstrates curiosity, it may also be beneficial to provide a brief overview of how other clients have successfully adapted the backgrounds to meet their needs. This would help to illustrate flexibility and reinforce the value of the product in relation to the prospect's business goals. Overall, the response is on the right track but could be more proactive in showcasing adaptability and relevance to the prospect's specific context.
7.
5
/ 10Question:
"What if my clients don’t connect with these backgrounds – does that affect my credibility?"
Answer:
While we provide classy, high quality backgrounds for our dealerships, we can also adjust your backgrounds if you feel they aren’t connecting with your customers. However, we can assure you that no matter which background you choose, it will in fact affect your dealerships credibility.. in a positive way!
Feedback:
The response acknowledges the prospect's concern about the backgrounds affecting credibility, which is a positive aspect. However, it lacks depth in explaining how the backgrounds can be adjusted to better connect with clients, as well as examples of successful adaptations from other dealerships. Simply asserting that backgrounds will positively impact credibility does not provide sufficient evidence or reassurance to the prospect. To strengthen the response, consider offering specific data or testimonials demonstrating the effectiveness of the backgrounds. Additionally, asking questions to understand the prospect's specific concerns and how they measure credibility would enhance the collaborative approach. Overall, the response could benefit from a more thorough exploration of the potential impact and providing proactive solutions to address the prospect's worry.
8.
8
/ 10Question:
"I've had a bad experience with similar solutions in the past; how can I be sure this will be different?"
Answer:
First off, I assure you the quality of our background images are superior to what you’ve used in the past. I’ve already sent over some samples from your website, but I would be happy to set you up with a test account so you can try our product for yourself and see the difference. One of our customers, automation, had used a competitor before us also. However, after they started using us, they say a 58% increased click rate online, showing that our product can make a substantial difference in helping them sell more cars.
Feedback:
The response effectively addresses the prospect's concern by emphasizing the superior quality of your backgrounds compared to their past experiences. Offering samples and a test account is a strong tactic, as it allows the prospect to assess the product firsthand, which can build trust. Mentioning a specific success story with quantifiable results (a 58% increase in click rates) adds credibility and demonstrates the product's value. However, the response could be improved by acknowledging the prospect's feelings regarding their previous bad experience more directly, perhaps by asking them to elaborate on what went wrong. This would not only show empathy but also allow you to tailor your reassurance specifically to their concerns. Overall, the response is solid but could enhance engagement through deeper inquiry into the prospect's past experiences.
9.
8
/ 10Question:
"Are these backgrounds customizable enough to truly represent my brand and values?"
Answer:
Our backgrounds are fully customizable, however you see fit. You can choose from one of our 20 existing templates and add your dealerships name/logo in various different ways, or you can work with our design team to create a fully unique and customizable background exactly how you want it. That being said, can you tell me more about how you would like your brand and values to be represented?
Feedback:
The response effectively addresses the concern about customization by clearly outlining the options available, including the choice of templates and the ability to work with a design team for a unique creation. This is a strong point that demonstrates flexibility in meeting the prospect's needs. Additionally, the follow-up question invites the prospect to elaborate on their specific branding goals, which shows curiosity and a collaborative approach. However, it could be strengthened by providing examples of how other clients have successfully customized backgrounds to reflect their brand values, which would add further credibility and reinforce the solution's relevance. Overall, this response is clear and engaging but could benefit from additional illustrative examples to enhance the prospect's confidence in customization.
10.
8
/ 10Question:
"Can you explain how using these backgrounds will actually drive measurable results for my business?"
Answer:
A customer of ours, automation, has used our product and seen a 58% increase in their click rates online. With improved click rates, they have been able to increase their sales year over year by 30%.
Feedback:
The response effectively provides a concrete example of a customer who experienced measurable results after using the product, specifically a 58% increase in click rates and a 30% increase in sales. This approach successfully demonstrates the potential impact of the backgrounds on the prospect's business. However, it could be enhanced by elaborating on how these click rate improvements translate into customer engagement or lead generation, thereby reinforcing the connection to measurable business outcomes. Additionally, inviting the prospect to share their specific sales goals or metrics would create a more collaborative dialogue. Overall, the response is strong but could deepen the engagement by exploring more about how these metrics impact broader business objectives.