COCA-COLA PRODUCT
Sales Assessment Results by MUSA OJODOMO THOMAS
0
Needs Improvement
10 questions
Maximum score: 100
Completed in
It's clear you struggled in this test, and it shows a concerning lack of understanding and application of fundamental sales techniques. Your responses were overly simplistic and failed to engage with the customer's needs, particularly in areas like financial concerns, health-related queries, and overall satisfaction with the product. You missed opportunities to build rapport and provide tailored solutions, which are essential in any sales conversation. Consistently, you didn’t explore the customer’s perspective or demonstrate empathy.
To turn things around, I highly recommend diving into Value Selling and Consultative Selling. These techniques will help you focus on understanding customer needs and articulating the true value of what you're offering. Practicing these will not only enhance your communication but also help you connect with customers on a deeper level.
Remember, sales is not just about pushing a product; it's about solving problems and providing value. The next time you’re faced with customer objections, think about how you can turn their concerns into a conversation, rather than a barrier. This is your moment to transform your approach from reactive to proactive, and that's where the magic happens.
Question Breakdown
1.
0
/ 10Question:
"I'm concerned about how Coca-Cola fits into my personal budget, especially with other expenses piling up."
Answer:
IS A GOOD PRODUCT
Feedback:
The response is overly simplistic and fails to address the customer's financial concerns effectively. It does not provide any justification for Coca-Cola being a good product in the context of budget considerations or any relevant value proposition. There is no exploration of the customer's needs or curiosity about their specific situation, which is essential for building rapport and offering a tailored solution.
2.
0
/ 10Question:
"What if I buy this and find out I don't really enjoy it as much as I thought?"
Answer:
I will look for same brand with a new test
Feedback:
The response is vague and does not directly address the customer's concern about enjoyment and satisfaction. It lacks an empathetic tone and fails to explore alternative solutions, such as offering a trial, suggesting a variety of flavors, or highlighting positive customer reviews. Engaging the customer with questions about their preferences would have been beneficial to understand their taste better and build rapport.
3.
0
/ 10Question:
"I've heard that some brands are using better, healthier ingredients; how does Coca-Cola compare?"
Answer:
Is the best in quality
Feedback:
The response is too vague and does not effectively address the customer's concern about healthier ingredients. It lacks specific information comparing Coca-Cola to competitors and fails to explore the customer's values regarding health and quality. A more effective approach would involve discussing Coca-Cola's commitment to quality and nutrition, potentially mentioning any recent reforms or healthy product options available. Offering clarity and engaging the customer in a discussion about their specific concerns would have demonstrated active listening and built rapport.
4.
0
/ 10Question:
"I love Coca-Cola, but I worry about the long-term effects on my health. Is it really worth it?"
Answer:
No
Feedback:
The response is entirely inadequate as it fails to address the customer's health concerns or provide any reassurance about the product. A more effective answer would acknowledge the customer's worries and offer information about Coca-Cola's ingredients, any health initiatives, or alternative healthier options that Coca-Cola may offer. Engaging the customer by asking about specific health concerns would also show empathy and understanding, helping to build rapport.
This response indicates a lack of effort in exploring value and addressing the customer's perspective.
5.
0
/ 10Question:
"I know I can get cheaper drinks at the store; why should I choose Coca-Cola over those alternatives?"
Answer:
Because their products are standard among all
Feedback:
The response is vague and does not effectively address the customer's concern about price competition. It lacks a clear comparative advantage or unique selling proposition for Coca-Cola. A more effective response would explore the brand's quality, taste consistency, and emotional connection with consumers. Engaging the customer by asking about their preferences or what they value in a drink could have built rapport and offered a more tailored solution.
6.
0
/ 10Question:
"Is there any chance Coca-Cola's prices will go up again soon? That would really affect my decision."
Answer:
No plan as at today
Feedback:
The response is overly simplistic and fails to provide any assurance or details regarding Coca-Cola's pricing strategy. It does not acknowledge the customer's concerns about potential price increases or how it would impact their purchasing decision. A more effective answer would include information about market trends, any historical context regarding price stability, and perhaps a reassurance about the company's commitment to value. Engaging the customer by asking how price affects their buying decisions would have shown active listening and built rapport.
7.
0
/ 10Question:
"Since I enjoy a variety of flavors, how do I know Coca-Cola won’t become repetitive or boring?"
Answer:
Because all their products are with nafdac number
Feedback:
The response fails to address the customer's concern about flavor variety and does not engage with their desire for diverse options. Mentioning the NAFDAC number does not relate to the issue of product repetitiveness or boredom, and it lacks connection to the customer's experience. A more effective approach would have included discussing Coca-Cola's range of flavors, seasonal offerings, or limited editions that keep the product line fresh and exciting. Engaging the customer with questions about their favorite flavors or preferences would have also helped build rapport and demonstrate understanding.
8.
0
/ 10Question:
"What if I decide I want to switch to something healthier later on? Is there a risk of being stuck with a product I don’t want?"
Answer:
No
Feedback:
The response is extremely inadequate as it fails to acknowledge the customer's concern about their ability to switch to a healthier option. A more effective answer would reassure the customer that they have the flexibility to choose other products and highlight Coca-Cola's range of healthier alternatives. Engaging with the customer by asking about their health goals or preferences would demonstrate active listening and build rapport, which is essential in addressing such objections.
9.
0
/ 10Question:
"What if I buy a pack and they don't fit into my busy lifestyle? Is there a guarantee I’ll actually use them?"
Answer:
Yes
Feedback:
The response is extremely inadequate as it does not address the customer's concern about fitting Coca-Cola into their busy lifestyle or provide any reassurance regarding product usage. A more effective answer would acknowledge the customer's busy schedule and could discuss convenient packaging options, on-the-go consumption, or highlight how Coca-Cola can enhance moments of enjoyment even in a hectic day. Engaging the customer with questions about their lifestyle or preferences would have demonstrated active listening and built rapport.
10.
0
/ 10Question:
"I've had issues in the past with customer service; how can I be sure Coca-Cola will support me if I have questions or problems?"
Answer:
Because they care about all customers
Feedback:
The response is overly simplistic and does not effectively address the customer's concern about past customer service issues. It lacks specific assurances or examples of how Coca-Cola supports its customers and resolves issues. A more effective approach would have included discussing customer service initiatives, highlighting positive feedback from other customers, or offering direct lines of communication for support. Engaging the customer with questions about their past experiences would also demonstrate empathy and a willingness to understand their concerns better.