Copywriter
Sales Assessment Results by Daniel

"I'm worried about the monthly payments; can you assure me this will fit within my tight budget?"

Please what's your monthly budget for this service? $700? Ok, that's fine. I only charge about $10 per hour and I'm going to work about 50 hours per month for your brand, that's $500. Even if you want me to work overtime, you would still have to pay me $10/hr for that overtime, nothing extra. I also don't have any hidden fees or costs for particular type of projects since I'm just starting out. I'll be charging based on the amount of hours I work for you alone.

The response fails to effectively address the concern about fitting within the prospect's budget. Instead of asking for their budget, you should have acknowledged their worry first, demonstrating empathy and understanding. While you provided pricing information, this approach lacks personalization and doesn't reassure the prospect about the overall value or return on investment. It's crucial to explore how your services can meet their specific needs and align with their financial constraints. Additionally, there’s an absence of curiosity and discovery, as you did not ask any follow-up questions to better understand their situation. Overall, the response seems transactional rather than consultative, which is important in a creative service industry like copywriting.

"How do I know that your copywriting will provide a tangible return on my investment?"

Do you run advertisements? Do you have an active email list? What about your social media? Yes. Then you definitely need copywriting. What would you say is your major challenge as a business owner marketing wise? As an experienced copywriter, having been trained by Alex Cattoni, and many more copy legends, I'm sure I ca

The response starts to engage the prospect by asking relevant questions about their marketing efforts, which is a good approach for discovery. However, it lacks a strong focus on addressing the specific concern about tangible returns on investment. While you are on the right track by identifying their marketing needs, it's essential to articulate how your copywriting will specifically lead to measurable outcomes, such as increased conversion rates or sales. Additionally, the mention of your experience is beneficial but should be tied back to the prospect's needs and potential results. Overall, this response feels incomplete and could benefit from a more structured explanation of the expected impact of your services.

"I've heard from a colleague that there are cheaper options available. Why should I choose you over them?"

I understand that things are tight and so it's difficult to invest in a 'wanna-be' copywriter you don't know from Adam. However, It depends on how much return on investment you want. Do you want a big return on investment or a little return on investment? A big one right? It's why you should choose me. I don't charge higher simply because I want to make money, I do that to make you invest in yourself and in the business, to force you to challenge me and monitor my marketing decision. There would be tough days or frustrating days where it seems like it's a waste of money but I'm not trained by the best for nothing. I used my advanced level training to help you come out of those tough days and scale your business to higher heights and we would both be jumping up and down toasting to those new height. I'm willing to bet that those cheaper options are not going to help you scale your business or provide any Long term benefits but I would and that's why you should hire me.

The response begins with an acknowledgment of the prospect's concerns, which is a good step towards building rapport. However, it could benefit from a more structured presentation of why your services are worth the higher cost. Rather than focusing on the idea that cheaper options won't provide long-term benefits, you should provide specific examples or evidence of how your services have resulted in measurable successes for similar clients. Additionally, while you mention your advanced training, tying this back to the specific needs and goals of the prospect would enhance your argument. The tone is somewhat defensive and could be more positive and confident in presenting your unique value proposition. Overall, while there are elements of curiosity and discovery, the response requires clearer communication of value and a more consultative approach.

"What guarantees do you have regarding service levels if we decide to go with you?"

I am so sure of what I do that I've decided to make this offer. Hire me to take over your social media, advertisement and email copy and if within 90 days absolutely nothing good happens then you don't have to pay me a dime. It's my 90 days guarantee to you. Also, I'll compensate you for wasted time. What makes me so confident? I've done this for dozens of businesses now. Most problems businesses face is the lack of synergy between these three, social media >> email list or ads>> landing page>> email list. And I know ther secrets. That's why I've been able to increase the profits of a brand like Ritual by 45% within the 3 months I was there. I increased their email subscribers from 3000 to over 10,000 email subscribers and counting. I also helped Vital Vitamins Australia rewrite their ad copy and Video sales letter to explain information in clearer detail and now, their ads are converting at over 2000% more than before.

The response effectively addresses the concern about guarantees by offering a clear 90-day money-back guarantee, which demonstrates confidence in your abilities and reassures the prospect. Additionally, you provide examples of past successes, which help to illustrate your competence and the potential impact of your services. However, it would be beneficial to explain how you'll measure success within that period and what 'nothing good' means in quantifiable terms. This will help set clear expectations and enhance trust. The explanation of previous outcomes is strong, but it could be framed better to directly connect those results to the prospect's needs. Overall, the tone is confident and assertive, which is suitable for the industry. Nonetheless, the statement about compensation for wasted time feels vague and could be elaborated on for clarity. Overall, this response is a significant improvement over previous answers, showcasing a better understanding of the prospect's concerns.

"Will hiring you disrupt my team's workflow or require extensive training?"

I doubt. What's your team workflow like? Do they need someone like me to handle their marketing or promotional efforts or you're just hiring me to manage the copy? If I'm just managing the copy then I won't disrupt your workflow. Also I don't need much training from you as I'm already trained. I only need to learn more about your brand so I'll require your brand guide or brand Bible which should include details about your Brand's mission, vision, purpose, brand voice and personality, method of work, banned words and words to use instead etc. I'll also require documents containing detailed information on past marketing efforts including what type of campaigns you ran, what were the results of the campaign, the efforts you made to improve it or why you decided to stop all efforts in that area and all. I don't need any training as I'm already highly trained and you're paying a lot to get me on board already so it doesn't make sense to get me trained again.

The response starts with a question to understand the prospect's current team dynamics, which is a good approach for curiosity and discovery. However, the tone can come off as somewhat dismissive, especially with phrases like "I doubt." It's important to acknowledge the prospect's concerns empathetically before moving into your qualifications. While you mention that you don’t require much training, it would be more effective to assure the prospect how you will integrate smoothly with their existing workflow. Additionally, elaborating on how you will adapt to their specific needs could strengthen your case. Overall, the response could benefit from a more consultative tone and clearer reassurance that hiring you will enhance rather than disrupt their team's efforts.

"I'm concerned about how long it will take to see results from your copywriting. Can you give me a timeline?"

Yes, it's a 90days or three months timeline. According to results I've had from past clients in the first month I'll have built engagement for your brand through social media, advertisements and your emails, also I'll set their buying criteria and prepare them for a mini launch. By end of the first month your customers should be excited about all the valuable information, you'll see massive increase in engagement because of what we're dishing out and also they'll be unknowingly prepared to invest in your brand. By the beginning of the second month I'm going to start a pre launch campaign, this is where we'll keep giving them valuable information but this time we'll be mixing in product reviews and stories of customers. We'll also inform them that we're going to have a mini-launch with some exciting perks coming up soon. By the end of the first two weeks of the second month, this phase would be over. By then, dozens of people would have shared their own stories with us, told us about the problem they want us to solve for them and even pre-ordered the products. Then we'll launch from the beginning of the third week of the second month. Interesting discounts, massive loyalty built beforehand and a high rate of engagement with the brand built throughout the last few weeks would be our edge. We'll also create real scarcity that way. Once we have some dozens of products pre-ordered along with the initial orders we'll get when we launch, we begin to tell people only few are left in stock. And that creates a new throng of customers who are feeling the fear of missing out or FOMO and don't want to be left behind. The launch would last for only one three weeks. And by the end of the launch, you should have made hundreds of sales, thousands of new customers,

The response provides a clear timeline of 90 days with a structured plan for each month, which is a strong point as it directly addresses the prospect's concern about the time it will take to see results. However, the explanation is somewhat convoluted and can overwhelm the prospect with details. While outlining the stages of engagement, pre-launch, and launch is good, it could benefit from simplifying the language and focusing on the key outcomes that directly relate to the prospect's expectations. Additionally, incorporating metrics or specific examples from past successes could strengthen credibility and reassure the prospect further. Overall, the tone is descriptive but could be more engaging by focusing on the specific benefits to the prospect's business.

"Is there a risk that your style won't align with my company's voice and branding?"

I've actually done a lot of research on your brand voice and brand in general and I'm sure there's no such risk. Besides, part of my job as a copywriter is to align my writing style to your voice, branding and preferences, I'm not allowed to use my style to overshadow your brand. I know how to adjust my vocabulary, cadence and tone to fit that of your brand and ensure your company doesn't get damaged in front of your audience

The response effectively addresses the concern by stating that you have researched the prospect's brand voice, which demonstrates initiative and understanding. However, while you express confidence in your ability to align with their style, the tone could be softened to show greater empathy toward the prospect's concerns. It would be beneficial to provide examples of how you have successfully adapted your writing for other clients or industries, reinforcing your adaptability. Additionally, inviting further discussion about their specific needs or preferences could enhance curiosity and discovery, fostering a more collaborative approach. Overall, while the answer has strong elements, it could improve in terms of reassurance and engagement.

"We're about to enter a new fiscal year; is now really the right time to make this investment?"

What are your goals for this new fiscal year? Do they include a increased business? Better customers? Improved sales systems that let you step back and manage your personal life? Them you need to start now. As much as I'm good and highly trained, I'll need to start preparing dozens of documents for the upcoming year, I'll need to plan launches, socisl media campaign, I need to research the company's brand voice and know how much I can flex my creative muscles in them. I'm talking storytelling, emails, blogs and all. Every big launch or cashout we see from enviable brands is accompanied with months not weeks, worth of efforts prior to that cashout or launch.

The response effectively shifts the conversation back to the prospect's goals for the new fiscal year, which demonstrates curiosity and a consultative approach. However, it could be improved by directly addressing the concern of timing and emphasizing the urgency and strategic importance of starting now. While you mention the need for preparation and planning, the language used is somewhat convoluted and may overwhelm the prospect. Additionally, providing a clear connection between your services and how they can immediately benefit the prospect's goals would strengthen the argument. Overall, while the answer has good elements of engagement, it needs clearer communication and a focus on reassuring the prospect about the appropriateness of the timing for investment.

"What if your copy doesn't resonate with our target audience? How do we handle that?"

I do everything to avoid this as much as I can. I profile your target audience, their values, their style, their beliefs and also sample the way you've been communicating with them. I'll write the copy similarly to the way you have written it previously which is one of the reasons I'll ask for previous marketing efforts. Also, I'll do an ASK campaign. This is basically where I ask your audience what would resonate would them prior to launching anything. This way I'll make sure we're only giving them what they need not what we think they need. But like all marketing efforts, some are bound to fail. And if I have some copy that doesn't resonate, I'll have questionnaires, try to do a bit of customer research asking the audience what they like or didn't like about the campaign.

The response effectively outlines a proactive approach to understanding and resonating with the target audience, which is crucial in copywriting. You mention profiling the audience and referencing previous marketing efforts, demonstrating a consultative approach. However, the tone could be softened to show more empathy toward the prospect's concerns about potential failure. Additionally, while it's good to acknowledge that some campaigns may not resonate, it would be beneficial to emphasize the measures you take to minimize this risk, possibly by sharing examples of how you've successfully adapted in the past. Also, clarifying how you plan to implement feedback from questionnaires would enhance your credibility. Overall, the response does address the concern but could benefit from a more reassuring and collaborative tone.

"Can you help me understand how this service aligns with our long-term business goals?"

Please what are your long term business goals? You want to build a massive wellness brand in Australia? That's it? Ok. Nowadays, we have lots of big businesses making millions of dollars and you know what? They simply started by understanding their audience. Little copywriting efforts in terms of social media, email lists, ads, website and all make the difference. Brands like Liquid Death knew how complicated the buying process had become so they chose a niche audience to sell to, and they came out very bold not boring. All these are principles of copy. The copy I write for you today might be useless in the nearest future but the principles I apply and help your brand understand would help you surmount future challenges and easily take your brand above it's competition in a few years.

The response starts well by asking the prospect about their long-term business goals, which demonstrates curiosity and an understanding of the importance of alignment. However, it quickly becomes somewhat vague and lacks a direct connection between your copywriting services and the prospect's specific goals. While citing examples of successful brands is useful, it would be more effective to relate those examples directly to how your services can benefit their unique situation. The mention of principles being more crucial than the copy itself might come off as dismissive of the immediate needs of the prospect. Additionally, the tone could be more engaging and collaborative, inviting further discussion about how your expertise can specifically support their long-term objectives. Overall, the response could greatly benefit from a clearer emphasis on the value your services bring in achieving their goals.