Marketing Specialist
A Marketing Specialist will be the most impactful next hire for your transformational coaching business. This role is crucial for addressing your current pain points, particularly in lead generation, ad management, and funnel optimization. By focusing on creating a consistent lead flow, the Marketing Specialist can help convert cold leads into high-ticket clients and scale your business effectively. This hire will allow you to delegate essential marketing tasks and free up your time to focus on coaching and brand leadership while ensuring that your messaging and audience connection remain strong.
Daily Standard Operating Procedure (SOP) for Marketing Specialist
Overview
The Marketing Specialist will be responsible for lead generation, content repurposing, ad management, and funnel optimization to support the growth of the business.
Daily Tasks
Lead Generation
- Research and identify target audiences.
- Utilize social media, email campaigns, and partnerships to generate leads.
- Track and document lead sources and conversions in the CRM.
Content Repurposing
- Review existing content and identify opportunities for repurposing.
- Create new formats for content (e.g., blog posts, social media posts, videos) based on existing materials.
- Schedule and publish content across platforms.
Ad Management
- Set up and manage social media advertising campaigns.
- Monitor ad performance and make adjustments as necessary.
- Prepare weekly performance reports for review.
Funnel Optimization
- Analyze current sales funnels for effectiveness.
- Implement A/B tests to improve conversion rates.
- Ensure all tracking and analytics tools are functioning correctly.
Collaboration
- Meet weekly with the coaching team to align marketing strategies with coaching goals.
- Communicate with any external partners for collaborative marketing efforts.
Continuous Learning
- Stay updated with the latest marketing trends and tools.
- Attend relevant webinars or workshops to enhance skills.
End of Day Review
- Document key metrics from lead generation, ad performance, and funnel analysis.
- Share insights and updates with the team during daily stand-up meetings.
Job Description: Marketing Specialist
Overview
We are seeking a dedicated and creative Marketing Specialist to join our transformational coaching business. This role is crucial for driving lead generation, managing advertising campaigns, and optimizing sales funnels to help us scale effectively.
Responsibilities
- Develop and implement lead generation strategies to attract high-quality leads.
- Manage and optimize social media advertising campaigns to increase brand awareness and client conversion.
- Repurpose existing content into various formats for different platforms.
- Analyze and optimize sales funnels to improve conversion rates.
- Collaborate with the coaching team to align marketing efforts with business goals.
- Track and report on key marketing metrics to measure success.
Skills
- Strong understanding of digital marketing and lead generation techniques.
- Proficiency in social media advertising (Facebook, Instagram, LinkedIn).
- Experience with content creation and repurposing.
- Familiarity with analytics tools (Google Analytics, Facebook Insights).
- Excellent communication and collaboration skills.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2+ years of experience in a marketing role, preferably in the coaching or personal development industry.
- Proven track record of generating leads and driving conversions.
Compensation
- Salary: $1,500/month
Benefits
- Flexible working hours.
- Opportunity for professional development and training.
- Access to coaching sessions and resources for personal growth.
Ideal Candidate
The ideal candidate is a self-starter with a passion for personal development and a desire to help transform lives through effective marketing strategies.