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Marketing Strategist

A Marketing Strategist is essential for your business as you are currently struggling with lead flow and need a solid marketing strategy to attract more customers. This role will focus on developing and executing effective marketing campaigns tailored for local blue-collar businesses. They will help streamline your marketing efforts, improve lead acquisition, and ultimately drive growth towards your goal of acquiring 20-40 new customers by the end of the year.

Daily Standard Operating Procedure for Marketing Strategist

Morning Tasks

  1. Review Performance Metrics (9:00 AM - 10:00 AM)

    • Analyze the performance of ongoing marketing campaigns (social media, ads, email campaigns).
    • Check lead generation metrics and identify areas for improvement.

  2. Team Check-in (10:00 AM - 10:30 AM)

    • Meet with the marketing team to discuss current projects and any challenges.
    • Assign tasks and set daily goals.

Midday Tasks

  1. Strategy Development (10:30 AM - 12:00 PM)

    • Develop new marketing strategies based on performance analytics.
    • Research industry trends and competitor strategies.

  2. Content Creation (12:00 PM - 1:00 PM)

    • Create content for social media posts, email campaigns, and blog articles.
    • Collaborate with graphic designers for visual content.

Afternoon Tasks

  1. Campaign Implementation (1:00 PM - 3:00 PM)

    • Implement new marketing campaigns across various platforms.
    • Set up tracking for lead generation to monitor effectiveness.

  2. Client Interaction (3:00 PM - 4:00 PM)

    • Schedule calls or meetings with clients to discuss marketing needs and feedback.
    • Gather testimonials and success stories from satisfied clients.

End of Day Tasks

  1. Reporting (4:00 PM - 5:00 PM)
    • Create daily reports summarizing campaign performance and lead generation.
    • Prepare a summary for management on insights and recommendations for the following day.

Job Description: Marketing Strategist

Responsibilities

  • Develop and execute comprehensive marketing strategies to increase lead generation for local blue-collar businesses.
  • Analyze market trends and competitor activities to identify opportunities.
  • Create and manage social media, paid online ads, and email marketing campaigns.
  • Collaborate with the sales team to ensure alignment on lead acquisition strategies.
  • Monitor and report on campaign performance metrics and adjust strategies accordingly.

Skills

  • Strong understanding of digital marketing principles and practices.
  • Proficiency in social media platforms and online advertising tools.
  • Excellent communication and interpersonal skills.
  • Ability to analyze data and derive actionable insights.
  • Creative thinking and problem-solving abilities.

Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • Minimum 2 years of experience in marketing or a similar role.
  • Proven track record of successful lead generation campaigns.

Compensation

  • Salary: $1,500 - $2,000 per month, based on experience.

Benefits

  • Flexible working hours.
  • Opportunities for professional development and training.
  • Remote work options.
  • Performance bonuses based on lead generation success.
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