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Sales Training and Development Manager

The primary challenge faced by the business is the need for skilled staff and effective sales training. Hiring a Sales Training and Development Manager will address the gaps in training and improve overall sales performance. This role will focus on developing training programs tailored to the sales team, enhancing their ability to engage customers and close deals, which is crucial for reaching the vision of $20 million in sales and improving profitability. Additionally, this role can help streamline communication with the repair facility and ensure consistency in operations.

Daily SOP for Sales Training and Development Manager

Purpose

To enhance the skills of the sales team and improve overall sales performance.

Daily Responsibilities

  1. Morning Team Huddle (9:00 AM - 9:30 AM)

    • Conduct a daily briefing with the sales team.
    • Discuss daily goals, challenges, and strategies.

  2. Training Session Preparation (9:30 AM - 11:00 AM)

    • Prepare materials and resources for training sessions.
    • Review feedback from previous training sessions for improvement.

  3. Conduct Training Sessions (11:00 AM - 1:00 PM)

    • Lead interactive training sessions focused on sales techniques, customer engagement, and product knowledge.

  4. Lunch Break (1:00 PM - 2:00 PM)

  5. Sales Team Shadowing (2:00 PM - 4:00 PM)

    • Shadow sales team members to observe their interactions with customers.
    • Provide on-the-spot coaching and feedback.

  6. Data Review and Analysis (4:00 PM - 5:00 PM)

    • Analyze sales data for trends and areas of improvement.
    • Prepare reports to share with management.

  7. End of Day Review (5:00 PM - 5:30 PM)

    • Review the day’s accomplishments and challenges with the sales team.
    • Set objectives for the following day.

Key Performance Indicators (KPIs)

  • Improvement in sales conversion rates
  • Feedback scores from sales team on training effectiveness
  • Increased customer satisfaction scores

Tools Needed

  • Training materials (presentations, handouts)
  • Sales performance tracking software
  • Feedback forms for training sessions

Job Description: Sales Training and Development Manager

Overview

We are seeking a Sales Training and Development Manager to join our team at a leading pre-owned vehicle dealership. This role is critical in enhancing our sales team's skills to drive revenue growth and improve customer satisfaction.

Responsibilities

  • Develop and implement comprehensive sales training programs.
  • Conduct regular training sessions for new hires and ongoing training for existing staff.
  • Assess training needs through performance metrics and feedback.
  • Monitor and evaluate the effectiveness of training programs.
  • Collaborate with management to align training initiatives with business objectives.
  • Provide coaching and mentorship to sales staff.
  • Analyze sales performance data and identify trends to inform training.

Skills

  • Proven experience in sales training and development.
  • Strong communication and interpersonal skills.
  • Ability to analyze data and derive actionable insights.
  • Familiarity with the automotive sales industry is a plus.
  • Proficient in using training tools and software.

Qualifications

  • Bachelor’s degree in Business Administration, Marketing, or a related field.
  • 3+ years of experience in sales training or a related role.
  • Experience in the automotive industry is preferred.

Compensation

  • Salary: $50,000 - $70,000 per year, depending on experience.
  • Performance bonuses based on sales improvements.

Benefits

  • Health, dental, and vision insurance.
  • 401(k) plan with company match.
  • Paid time off and holidays.
  • Opportunities for professional development and growth.

Application Process

To apply, please submit your resume and a cover letter outlining your experience and vision for the role.

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